VOICE of the Valley
VOICE of the Valley is a privately-held community newspaper founded in 1969 serving Maple Valley, Black Diamond, and surrounding King County, Washington with weekly print subscriptions ($110/year) and local digital news, classifieds, display advertising, and business directories.
- Company typePrivate
- Founded1969
- HeadquartersMaple Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VOICE of the Valley does
VOICE of the Valley is a privately-held community newspaper founded in 1969, headquartered in Maple Valley, Washington. It serves the Maple Valley, Black Diamond, Covington, and surrounding King County communities with local journalism covering community news, local government, schools, sports, church features, historical content, obituaries, police reports, and classifieds.
The core product is a print newspaper subscription priced at $110 annually, delivering 52 colored print issues per year directly to subscribers' homes via mail. A complementary digital news offering is published on voiceofthevalley.com, built on a WordPress-based content management system, which attracts approximately 10,000 weekly pageviews and thousands of unique monthly visitors. The business extends its surface with a Service Directory, Church Directory, and online Classifieds, each functioning as a modular product line.
Revenue is generated through four primary streams: print subscriptions (recurring annual), display advertising (print and digital packages with up to 50% bundle savings for local businesses), classified advertising (including legal notices and vehicle auctions), and digital advertising (interactive online ads linking to advertiser sites). The go-to-market is sales-led, combining direct mail subscriptions with a local advertising sales team selling packages to small and medium-sized businesses in the catchment. No funding rounds, acquisitions, partnerships, or institutional ownership are disclosed; the publication has operated independently for over 55 years.
VOICE of the Valley firmographics
Firmographics- Name
- VOICE of the Valley
- Legal name
- VOICE of the Valley
- Website
- https://voiceofthevalley.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VOICE of the Valley is a privately-held community newspaper founded in 1969 serving Maple Valley, Black Diamond, and surrounding King County, Washington with weekly print subscriptions ($110/year) and local digital news, classifieds, display advertising, and business directories.
- Ownership category
- akta.pro rank
VOICE of the Valley industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where VOICE of the Valley is headquartered
LocationHeadquarters
- HQ city
- Maple Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VOICE of the Valley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Subscriptions: Annual subscription revenue from mailing 52 colored print issues per year directly to subscribers' homes
- Display Advertising: Local businesses purchase advertising packages including display ads, premium placements on high-traffic pages, and custom packages with savings up to 50%
- Classified Ads: Revenue from classified advertisements including legal notices and vehicle auctions published in the paper
- Digital Advertising: Interactive online ads with links to advertiser websites, online stores, or email addresses generating additional revenue from website visitors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Subscription - $110 per year for 52 issues |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VOICE of the Valley product offering
Product offeringCore offering
VOICE of the Valley publishes a weekly community newspaper covering local government, schools, events, and human-interest stories for Maple Valley, Black Diamond, and surrounding King County areas. It sells an annual print subscription of 52 issues for $110, provides free digital access to its content online, and monetizes its audience by selling classified advertising, display advertising, a Service Directory, and a Church Directory to local businesses and residents.
Product overview
VOICE of the Valley is a community newspaper offering a single unified product portfolio centered on local journalism and community information services. The core offering is a print newspaper subscription (52 weekly colored issues per year), supplemented by free digital news content available online. Additional revenue-generating modules include classified advertising (with legal notices and vehicle auctions), service and church directories for local organizations, and display advertising packages for local businesses. The product suite serves the Maple Valley, Black Diamond, Covington, and surrounding King County communities with local news coverage since 1969.
Differentiator
Problem solved
Functional benefit
Companies that use VOICE of the Valley
Customer profileSegments3 records
Ideal customer profiles2 records
VOICE of the Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
VOICE of the Valley partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
VOICE of the Valley competitors and assessment
Company assessmentBroad incumbents
- McClatchy: National newspaper chain operating local daily and community newspapers in multiple US markets. Comparable as a regional/local newspaper publisher with similar subscription and advertising revenue mix.
- Lee Enterprises: Major US newspaper chain operating daily and weekly community newspapers across dozens of markets. Comparable as a multi-title local news operator using subscription and advertising monetization.
- Sound Publishing: Pacific Northwest newspaper chain that owns and operates dozens of community newspapers across Washington, including many competitors in the greater Seattle/King County area. Comparable as a multi-title operator using the same hyperlocal community newspaper playbook at scale.
- Gannett Co. Largest US newspaper publisher (USA Today Network), operating hundreds of local community newspapers including titles in Washington state. Comparable as a community newspaper operator using subscription + advertising model across many markets.
Direct peers
- Auburn Reporter: Local newspaper serving Auburn, WA and surrounding South King County communities, immediately adjacent to VOICE of the Valley's market. Operates the same print-plus-digital subscription and advertising model for a similar small-city audience.
- Patch: Digital-first local news platform covering thousands of communities across the US. Directly comparable as a hyperlocal news publisher targeting the same end users (local residents and advertisers), though operating in a digital-only model.
- The Issaquah Press: Local community newspaper serving Issaquah and East King County, WA. Operates with a comparable weekly print + digital model targeting a similar suburban Seattle community, making it a strong operational peer.
Regional players
- The Seattle Times: Regional daily newspaper serving the broader Seattle metropolitan area, including some coverage overlap with VOICE of the Valley's King County territory. Comparable as a print + digital news publisher in the same regional market, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VOICE of the Valley social profiles
Digital presenceVOICE of the Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
VOICE of the Valley leadership team
Management profileNumber of profiles
VOICE of the Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VOICE of the Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VOICE of the Valley
What does VOICE of the Valley do?
VOICE of the Valley publishes a weekly community newspaper covering local government, schools, events, and human-interest stories for Maple Valley, Black Diamond, and surrounding King County areas. It sells an annual print subscription of 52 issues for $110, provides free digital access to its content online, and monetizes its audience by selling classified advertising, display advertising, a Service Directory, and a Church Directory to local businesses and residents.
Is VOICE of the Valley a public or private company?
VOICE of the Valley is a private company. It is classified as unknown and is currently operating.
When was VOICE of the Valley founded?
VOICE of the Valley was founded in 1969. It employs 1 to 10 people.
Where is VOICE of the Valley based?
VOICE of the Valley is headquartered in Maple Valley, United States, in the North America region.
How does VOICE of the Valley make money?
Four revenue lines are on record. Print Subscriptions are the primary driver. The others are display Advertising, classified Ads and digital Advertising.
Who are VOICE of the Valley's main competitors?
Broad incumbents on record are McClatchy, Lee Enterprises, Sound Publishing and Gannett Co.. Direct peers are Auburn Reporter, Patch and The Issaquah Press. The Seattle Times is listed as a regional player.
Does VOICE of the Valley have an API?
No public API is recorded for VOICE of the Valley.
What industry is VOICE of the Valley in?
VOICE of the Valley's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.