Rabbit Group

What Rabbit Group does

Rabbit Waste Management Ltd, operating as Rabbit Group, is a privately held, family-run waste management company founded in 1988 and headquartered in Lancing, West Sussex, United Kingdom. The company provides skip hire and ancillary waste services to domestic homeowners, trade contractors, and industrial/construction clients across East and West Sussex, including Brighton, Hove, Worthing, Shoreham, Littlehampton, Horsham, Crawley, and Chichester. Its service portfolio spans skip sizes from 2-yard mini skips to 40-yard roll-on roll-off containers, plus Wait and Load, Sawdust Pod specialty containers, commercial demolition services, and third-party commercial waste tipping.

Underlying the service offering is vertically integrated waste processing infrastructure, comprising an owned Materials Recovery Facility for recyclable streams and an Energy Recovery Facility that converts residual waste into electricity sufficient to power approximately 8,000 homes annually. The company is regulated by the Environment Agency, holds ISO 14001 (UKAS) certification, and maintains CIWM Authorised Operator, FTA, and IIRSM memberships.

The business operates a primarily self-serve, transactional revenue model. Domestic customers pay a one-off inclusive fee covering delivery, up to 14 days of hire, collection, and responsible disposal, with pricing varying by skip size, waste type, and delivery postcode. Commercial customers may apply for trade accounts, and PayPal Credit interest-free installments are available. Customer acquisition is driven by SEO on the company website, organic social presence on Facebook and LinkedIn, and customer review platforms (Google, Facebook, Yell, TradesmenUp). No institutional funding, M&A activity, or external investors are disclosed; ownership remains founder/family-held.

Name

Rabbit Group

Legal name

Rabbit Waste Management Ltd

Website

https://rabbitgroup.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Rabbit Group is a family-run UK waste management company founded in 1988, providing skip hire, demolition, recycling, and energy recovery services to domestic, trade, and industrial customers across Sussex from its owned Materials Recovery and Energy Recovery facilities.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (56211), Waste Treatment and Disposal (5622), Other Waste Collection (562119), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953), Sanitary Services (4950), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

C&D Waste Collection & Hauling (BPALAJAA)

akta.pro secondary industries

C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Junk Removal & Disposal Coordination (HSAFAFAH)

Keywords

• Skip hire services
• Waste management
• Commercial demolition
• Energy recovery
• Recycling services

Headquarters

HQ city

Lancing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Skip Hire Services: One-off fee covering delivery, agreed hire period, collection and responsible disposal. Pricing varies by skip size (2 yard to 40 yard), waste type, and delivery location. Domestic skips charged as simple all-inclusive fee.
2. Demolition Services: Commercial demolition services offered to businesses with case studies and quote-based pricing
3. Commercial Waste Tippers: Third-party commercial waste collection services for businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rabbit Waste Management provides skip hire services ranging from 2 to 40 yard sizes to domestic and commercial customers across Sussex, with same-day or next-day delivery, 14-day hire periods, and on-road permit handling. The company also offers demolition services, third-party commercial waste tipping, and operates its own Materials Recovery Facility and Energy Recovery Facility that generates green electricity for approximately 8,000 homes annually.

Product overview

Rabbit Waste Management operates as a local, family-run waste management business established in 1988, offering a unified service portfolio centered on skip hire for domestic and commercial customers across Sussex. The core offering comprises skip hire services with sizes ranging from 2 yard to 40 yard, supplemented by specialized sub-products including Roll-on Roll-off Skips and Wait and Load Skip Hire for varied project requirements. Complementary services include Demolition Services and Waste and Recycling operations, the latter featuring an Energy Recovery Facility that generates electricity for approximately 8,000 homes and a Materials Recovery Facility. The company also processes Third Party Commercial Waste through tipping services. Additional modules such as Skip Exchange and Skip Return services enable flexible customer management of hired skips.

Differentiator

Problem solved

Functional benefit

Products and services

• Skip Hire Skip hire service offering skips ranging from 2 yard to 40 yard sizes for domestic and commercial customers across Sussex. Includes options for road placement with permit handling, same-day or next-day delivery, and flexible hire periods up to 14 days.
• Roll-on Roll-off Skips Large-scale 40 yard skip hire service for commercial and industrial waste management, suitable for big construction projects and major clearances.
• Wait and Load Skip Hire On-site skip service where a truck waits while waste is loaded directly, ideal for time-sensitive or location-restricted projects where leaving a skip is not practical.
• Sawdust Pod Specialized container for sawdust and dusty waste disposal, serving trades and workshops generating particulate waste.
• Demolition Services Professional demolition services for commercial and residential properties, including case studies and quote requests, integrated with skip hire and waste processing.
• Energy Recovery Facility Company-owned processing facility that converts waste that cannot be recycled into green electricity, generating enough power for approximately 8,000 homes annually.
• Third Party Commercial Waste Tippers Commercial waste disposal service accepting tipping waste from other businesses at the company's facilities.

Quantifiable outcome

• Powers approximately 8,000 homes annually with green electricity from energy recovery

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Peers

• FCC Environment:

Broad incumbents

• Biffa plc: UK's largest specialist waste management company providing skip hire, collections, recycling and energy recovery nationally. Directly comparable on skip hire product and integrated waste processing, but operates at national scale versus Rabbit's Sussex-only footprint.
• Suez Recycling and Recovery UK: Major UK waste and recycling operator offering commercial collections, skip hire and material recovery facilities. Comparable services and customer overlap with Rabbit's commercial and trade segments, though operating nationally.
• Veolia UK: Global environmental services group with substantial UK operations in waste collection, recycling and energy recovery. Comparable on integrated waste-to-energy and commercial/industrial collection, but with materially larger fleet and treatment infrastructure.

Direct peers

• HIPPO Waste: National skip hire and waste bag brand operating across the UK with online booking and standardized pricing. Closely comparable self-serve/PLG GTM and product offering, serving the same domestic and trade customers as Rabbit, but at multi-region scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rabbitwastemanagement
• LinkedInlinkedin.com/company/rabbit-waste-management
• Xx.com/RabbitGroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Group