What New Garden Landscaping & Nursery does

New Garden Landscaping & Nursery (legal entity New Garden Ltd., incorporated in Georgia and operating in North Carolina) is a privately held landscape and horticultural services firm headquartered in Greensboro, NC with a regional office in Winston-Salem. Founded in 1977, the company serves residential homeowners as its primary customer segment and commercial properties/HOAs as a secondary segment across North Carolina's Piedmont Triad region. The company offers an integrated service portfolio spanning landscape design and installation, horticultural and fine gardening, patio construction, residential maintenance, landscape lighting, enhancement services, pruning, irrigation installation and repair, drainage systems, commercial grounds maintenance, and hardscape.

The company's core technology is horticultural expertise combined with a long-term landscape maturity philosophy rather than any software or platform technology. Service delivery is built around integrated teams of designers, installation crews, and maintenance crews who work together across the lifecycle of a property. The company holds North Carolina Landscape Contractor's License No. CL0118 and NC Irrigation Contractor's License No. C-114. It maintains an active content marketing program including monthly garden care calendars, seasonal pruning guides, a blog, and Facebook/Instagram social channels, and operates an online payment portal for customer transactions.

Revenue is generated through professional services on a quote-based model with both project-based installation revenue and recurring maintenance contracts. Customers initiate engagement through website contact forms, phone inquiries, and referrals. The go-to-market motion is sales-led and relationship-driven, with field crews serving as both the delivery mechanism and the customer retention lever. Scale indicators include 101–250 employees, 10,000+ properties serviced, 45+ years of continuous operation, and at least one completed acquisition (LIS / Landscape Information Services). No institutional investors, funding rounds, or public shareholders are disclosed, indicating a founder/owner-operated business model.

Name

New Garden Landscaping & Nursery

Legal name

New Garden Ltd.

Website

https://newgarden.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

New Garden Landscaping & Nursery is a privately held Greensboro, NC-based landscape and horticultural services firm serving 10,000+ residential and commercial properties across the Piedmont Triad, offering design, installation, maintenance, irrigation, lighting, and hardscape services.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Landscape design services
• Residential landscape maintenance
• Irrigation installation repair
• Commercial grounds maintenance
• Hardscape construction

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Design, installation, and ongoing care services for residential and commercial landscapes. Services include landscape design and installation, horticultural and fine gardening services, patio construction, residential landscape maintenance, landscape lighting, enhancement services, pruning services, irrigation installation and repair, drainage systems, commercial grounds maintenance, and hardscape work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

New Garden Landscaping & Nursery provides landscape design, installation, and ongoing horticultural care for residential and commercial properties in North Carolina's Piedmont Triad region. Core offerings include landscape design and installation, fine gardening, patio construction, landscape maintenance, lighting, irrigation, drainage, pruning, hardscape, and commercial grounds maintenance delivered by an integrated team of designers, installation crews, and maintenance staff.

Product overview

New Garden Landscaping & Nursery Inc is a residential and commercial landscaping company offering a comprehensive suite of landscape services. The company operates as a single-service business model with multiple specialized service offerings rather than a software platform. Their core services include Landscape Design & Installation, Horticultural & Fine Gardening Services, Patio Construction, Residential Landscape Maintenance, Landscape Lighting, Enhancement Services, Pruning Services, Irrigation Install & Repair, Drainage Systems (French Drain Solutions), Commercial Grounds Maintenance, and Hardscape. The company also provides educational resources including Garden Monthly Calendars (12 monthly guides) and Pruning Calendars (seasonal guides for Spring, Summer, Fall, and Winter). Services are offered in both Greensboro, NC and Winston-Salem, NC locations. The company holds NC Landscape Contractor's License No. CL0118 and NC Irrigation Contractor's License No. C-114.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design & Installation Design and installation services shaped by site conditions, plant selection, and how a landscape is expected to grow over time. Targeted at residential homeowners and commercial property owners in the Greensboro and Winston-Salem, NC area.
• Horticultural & Fine Gardening Services Fine gardening services focused on plant health, seasonal balance, and the detailed care required for mature landscapes. Intended for residential and commercial property owners with established landscapes.
• Patio Construction Patios designed to feel rooted in the landscape, using materials and layouts that support long-term use and cohesion. Targeted at residential homeowners seeking outdoor living spaces.
• Residential Landscape Maintenance Ongoing maintenance services that protect plant health, preserve design intent, and support landscapes through every season. Targeted at residential homeowners seeking continuous landscape care.
• Landscape Lighting Lighting solutions that extend usability, improve safety, and highlight the structure of the landscape after dark. Targeted at residential and commercial property owners.
• Enhancement Services Targeted updates focused on refining plantings, correcting issues, and strengthening overall landscape performance. Targeted at existing residential customers looking to improve established landscapes.
• Pruning Services Pruning services informed by species, growth habits, and long-term structure rather than appearance. Targeted at residential and commercial property owners with trees and shrubs.
• Irrigation Install & Repair Irrigation installation and repair focused on coverage accuracy, efficiency, and supporting healthy plant growth. Targeted at residential and commercial property owners needing irrigation systems.
• Drainage Systems (French Drain Solutions) Drainage systems designed to manage water movement while protecting planting areas and surrounding structures. Targeted at property owners with drainage and water management issues.
• Commercial Grounds Maintenance Grounds care services that emphasize consistency, site presentation, and long-term property condition. Targeted at commercial properties and HOA-managed communities.
• Hardscape Structural features planned to complement plantings while improving function and durability across the site. Targeted at residential and commercial property owners.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TruGreen: National lawn care services company with a franchise and corporate-direct model serving residential customers. Comparable in residential outdoor services but specializes in recurring lawn-care programs rather than full design-build offerings.
• BrightView Holdings: Largest publicly traded U.S. commercial landscape services company, serving HOAs, corporate campuses, and municipalities nationwide. Provides a national-scale reference point for New Garden's commercial grounds maintenance and HOA segment.
• Yellowstone Landscape: National commercial landscape services company with strong presence in the Southeast, offering maintenance, irrigation, tree care, and enhancements. Closely comparable commercial service mix to New Garden's commercial grounds maintenance offering.
• Davey Tree Expert Company: Large, established provider of tree care, landscape, and environmental services across the U.S. Overlaps with New Garden's pruning, horticultural, and arboriculture-adjacent services, especially in residential and commercial care.

Direct peers

• Mainscape: National landscape services provider offering commercial landscape management, irrigation, and snow services. Comparable in integrated landscape maintenance operations and HOA/commercial client base.
• LandCare: Commercial landscape management company focused on maintenance, irrigation, and enhancements for property managers and HOAs. Closely aligned with New Garden's commercial grounds maintenance segment in business model and customer type.
• Ruppert Landscape: Privately held, multi-regional landscape services company offering commercial landscape maintenance, installation, irrigation, and tree care. Comparable business model and integrated design-build-maintain approach, though operating across the Mid-Atlantic and Southeast.
• Bland Landscaping Company: Full-service commercial and residential landscaping company headquartered in Apex, NC, with offices across the Carolinas. Highly comparable to New Garden in service mix (design, installation, irrigation, maintenance, hardscape) and regional footprint in the Carolinas.
• Lawn Dawg: Regional lawn care and landscape services provider operating across the Carolinas and Northeast. Comparable customer base (residential and light commercial) and overlapping lawn care, fertilization, and landscape services.

Emerging players

• Heartland Landscape Group: Multi-state residential and commercial landscape services company built partly through acquisition, providing design, install, and maintenance. Comparable roll-up approach and service breadth to New Garden's growth strategy, though at a larger and more geographically dispersed scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewGardenNursery
• Instagraminstagram.com/newgarden_landscaping
• Xx.com/NewGarden
• LinkedInlinkedin.com/company/new-garden-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Garden Landscaping & Nursery