Great Southern Bancorp

What Great Southern Bancorp does

Great Southern Bancorp, Inc. is a publicly traded bank holding company (NASDAQ: GSBC) headquartered in Springfield, Missouri, operating primarily through its subsidiary Great Southern Bank. Founded in 1923 with a $5,000 investment, the company has grown into a multi-state regional franchise with $5.6 billion in total assets, 88 retail banking centers across six Midwestern states (Missouri, Iowa, Kansas, Minnesota, Arkansas, Nebraska), and commercial lending offices in seven additional metros including Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha and Phoenix. The bank serves 130,000+ retail and business customers.

The company offers a full suite of consumer and commercial banking products. Consumer offerings span checking, savings, CDs and IRAs, credit cards, home equity loans, auto and personal loans, and residential mortgages (Conventional, FHA, VA, USDA, construction) along with specialized programs for community heroes and first-time homebuyers. Business offerings include business checking and savings, SBA and commercial loans, merchant services and a cash management platform with ACH origination, Positive Pay, wire transfers and Remote Deposit Capture. Distribution is hybrid: physical branches and Live Teller ATM video kiosks are paired with online banking, a mobile banking app (iOS/Android), eDocuments and self-serve digital account opening.

The business model is a traditional spread-and-fee community bank. Revenue is generated primarily through interest income on loans (home, auto, consumer, business, SBA) and fee/service charge income from deposit accounts, credit cards, merchant services, wire transfers and treasury management. Go-to-market is direct-to-consumer / direct-to-SMB via the branch network, dedicated business bankers, and mortgage lenders in Iowa, Kansas, Minnesota and Missouri, supported by community outreach, financial education (EverFi) and digital marketing. The Greenlight co-brand (announced 2026) extends the franchise into family-finance banking.

Name

Great Southern Bancorp

Legal name

Great Southern Bancorp, Inc.

Website

https://greatsouthernbank.com

Company type

Public

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Great Southern Bancorp (NASDAQ: GSBC) is a publicly traded bank holding company that operates Great Southern Bank, an FDIC-insured regional community bank founded in 1923 in Springfield, Missouri, with $5.6B in assets, 88 retail branches across six Midwestern states, and commercial lending offices nationwide serving 130,000+ retail and business customers.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

General SME & Middle-Market Commercial Banking (FSABABAA), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Residential mortgage lending
• Commercial lending
• Mobile banking
• Cash management

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from interest on loans including home loans, auto loans, consumer loans, business loans, and SBA/commercial loans.
2. Fee Income: Various fees from deposit accounts, credit cards, merchant services, wire transfers, and other banking services.
3. Service Charges: Charges for account services, overdraft protection, and other customer account-related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Great Southern Bank is a multi-state regional community bank providing deposit products (checking, savings, CDs, IRAs), residential mortgage loans (Conventional, FHA, VA, USDA, construction), consumer loans (auto, personal, home equity), and business banking services (commercial/SBA loans, cash management, merchant services, ACH origination, Positive Pay). It serves both individual consumers and business customers through 88 retail branches across the Midwest and a digital banking platform with online, mobile, and Live Teller ATM access.

Product overview

Great Southern Bank is a multi-state regional bank offering a comprehensive suite of banking services across personal and business segments. The core product portfolio includes deposit accounts (checking, savings, CDs, IRAs), residential mortgage products (Conventional, FHA, VA, USDA loans), consumer lending (auto, personal, home equity), and business banking services (commercial loans, merchant services, cash management). Digital banking capabilities are delivered through Online Banking and Mobile Banking platforms with features like Mobile Check Deposit, Bill Pay, and ACH origination. The bank differentiates through specialized offerings including the Greenlight family finance app (co-branded with Greenlight Financial Technology), Savvy Saver accounts for children, and Live Teller ATM technology. Financial education and wellness programs are available through the Everfi platform, complementing core banking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Banking

Quantifiable outcome

• Serving 130,000+ customers across 6 states
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Greenlight Financial Technology, Inc.coreGTM or Marketing Partner · 1 April 2026Great Southern Bank partnered with Greenlight to offer the award-winning Greenlight family finance app and debit card to customers at no cost through the Greenlight for Banks program. Greenlight teaches kids and teens how to earn, save, give, and spend wisely with parental oversight. Customers receive free access to Greenlight SELECT plan when connecting their Great Southern account as the funding source.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/greatsouthernbank
• Facebookfacebook.com/greatsouthernbank
• LinkedInlinkedin.com/company/great-southern-bank
• Instagraminstagram.com/great_southern
• Xx.com/Great_Southern

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Southern Bancorp