Great Southern Bancorp
Great Southern Bancorp (NASDAQ: GSBC) is a publicly traded bank holding company that operates Great Southern Bank, an FDIC-insured regional community bank founded in 1923 in Springfield, Missouri, with $5.6B in assets, 88 retail branches across six Midwestern states, and commercial lending offices nationwide serving 130,000+ retail and business customers.
- Company typePublic
- Founded1923
- HeadquartersSpringfield, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Great Southern Bancorp does
Great Southern Bancorp, Inc. is a publicly traded bank holding company (NASDAQ: GSBC) headquartered in Springfield, Missouri, operating primarily through its subsidiary Great Southern Bank. Founded in 1923 with a $5,000 investment, the company has grown into a multi-state regional franchise with $5.6 billion in total assets, 88 retail banking centers across six Midwestern states (Missouri, Iowa, Kansas, Minnesota, Arkansas, Nebraska), and commercial lending offices in seven additional metros including Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha and Phoenix. The bank serves 130,000+ retail and business customers.
The company offers a full suite of consumer and commercial banking products. Consumer offerings span checking, savings, CDs and IRAs, credit cards, home equity loans, auto and personal loans, and residential mortgages (Conventional, FHA, VA, USDA, construction) along with specialized programs for community heroes and first-time homebuyers. Business offerings include business checking and savings, SBA and commercial loans, merchant services and a cash management platform with ACH origination, Positive Pay, wire transfers and Remote Deposit Capture. Distribution is hybrid: physical branches and Live Teller ATM video kiosks are paired with online banking, a mobile banking app (iOS/Android), eDocuments and self-serve digital account opening.
The business model is a traditional spread-and-fee community bank. Revenue is generated primarily through interest income on loans (home, auto, consumer, business, SBA) and fee/service charge income from deposit accounts, credit cards, merchant services, wire transfers and treasury management. Go-to-market is direct-to-consumer / direct-to-SMB via the branch network, dedicated business bankers, and mortgage lenders in Iowa, Kansas, Minnesota and Missouri, supported by community outreach, financial education (EverFi) and digital marketing. The Greenlight co-brand (announced 2026) extends the franchise into family-finance banking.
Great Southern Bancorp firmographics
Firmographics- Name
- Great Southern Bancorp
- Legal name
- Great Southern Bancorp, Inc.
- Website
- https://greatsouthernbank.com
- Company type
- Public
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Great Southern Bancorp (NASDAQ: GSBC) is a publicly traded bank holding company that operates Great Southern Bank, an FDIC-insured regional community bank founded in 1923 in Springfield, Missouri, with $5.6B in assets, 88 retail branches across six Midwestern states, and commercial lending offices nationwide serving 130,000+ retail and business customers.
- Ownership category
- akta.pro rank
Great Southern Bancorp industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- General SME & Middle-Market Commercial Banking (FSABABAA), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Great Southern Bancorp is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Great Southern Bancorp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Traditional banking revenue from interest on loans including home loans, auto loans, consumer loans, business loans, and SBA/commercial loans.
- Fee Income: Various fees from deposit accounts, credit cards, merchant services, wire transfers, and other banking services.
- Service Charges: Charges for account services, overdraft protection, and other customer account-related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Equity Loan with fixed rate option |
| Subscription | Monthly | Checking and Savings Accounts |
| Subscription | Monthly | Savvy Saver Children's Account |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Great Southern Bancorp product offering
Product offeringCore offering
Great Southern Bank is a multi-state regional community bank providing deposit products (checking, savings, CDs, IRAs), residential mortgage loans (Conventional, FHA, VA, USDA, construction), consumer loans (auto, personal, home equity), and business banking services (commercial/SBA loans, cash management, merchant services, ACH origination, Positive Pay). It serves both individual consumers and business customers through 88 retail branches across the Midwest and a digital banking platform with online, mobile, and Live Teller ATM access.
Product overview
Great Southern Bank is a multi-state regional bank offering a comprehensive suite of banking services across personal and business segments. The core product portfolio includes deposit accounts (checking, savings, CDs, IRAs), residential mortgage products (Conventional, FHA, VA, USDA loans), consumer lending (auto, personal, home equity), and business banking services (commercial loans, merchant services, cash management). Digital banking capabilities are delivered through Online Banking and Mobile Banking platforms with features like Mobile Check Deposit, Bill Pay, and ACH origination. The bank differentiates through specialized offerings including the Greenlight family finance app (co-branded with Greenlight Financial Technology), Savvy Saver accounts for children, and Live Teller ATM technology. Financial education and wellness programs are available through the Everfi platform, complementing core banking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Banking
Quantifiable outcome
- Serving 130,000+ customers across 6 states
- +2 more outcomes
Companies that use Great Southern Bancorp
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Great Southern Bancorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Great Southern Bancorp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Greenlight Financial Technology, Inc.coreGreat Southern Bank partnered with Greenlight to offer the award-winning Greenlight family finance app and debit card to customers at no cost through the Greenlight for Banks program. Greenlight teaches kids and teens how to earn, save, give, and spend wisely with parental oversight. Customers receive free access to Greenlight SELECT plan when connecting their Great Southern account as the funding source.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Great Southern Bancorp competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Great Southern Bancorp social profiles
Digital presenceGreat Southern Bancorp compliance and trust
Trust signalCompliance1 record
Great Southern Bancorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Southern Bancorp leadership team
Management profileNumber of profiles
Profiles2 records
Great Southern Bancorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Southern Bancorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Southern Bancorp
What does Great Southern Bancorp do?
Great Southern Bank is a multi-state regional community bank providing deposit products (checking, savings, CDs, IRAs), residential mortgage loans (Conventional, FHA, VA, USDA, construction), consumer loans (auto, personal, home equity), and business banking services (commercial/SBA loans, cash management, merchant services, ACH origination, Positive Pay). It serves both individual consumers and business customers through 88 retail branches across the Midwest and a digital banking platform with online, mobile, and Live Teller ATM access.
Is Great Southern Bancorp a public or private company?
Great Southern Bancorp is a public company. It is classified as public and is currently operating.
When was Great Southern Bancorp founded?
Great Southern Bancorp was founded in 1923. It employs 501 to 1,000 people.
Where is Great Southern Bancorp based?
Great Southern Bancorp is headquartered in Springfield, United States, in the North America region.
How does Great Southern Bancorp make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are fee Income and service Charges.
Does Great Southern Bancorp have an API?
No public API is recorded for Great Southern Bancorp.
What industry is Great Southern Bancorp in?
Great Southern Bancorp's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAA, General SME & Middle-Market Commercial Banking. Its NAICS code is 52211 and its SIC code is 6022.