PANREX

What PANREX does

PANREX Inc. (株式会社パンレックス) is a privately held Japanese IT consulting company founded in May 2012 and headquartered in Shinjuku, Tokyo. The company positions itself as a one-stop IT department for small to mid-sized businesses that lack dedicated IT staff, offering a broad portfolio that includes PC environment optimization (maintenance, file server and network setup), software and web development, website operations consulting (SEO, PPC advertising on Yahoo! and Google), shared/VPS/dedicated server hosting, cloud service integration consulting (recommending and configuring third-party SaaS tools such as board, Yayoi Sales, freee, MoneyForward Cloud, and Tsukaeru), OA equipment sales, internet live streaming production, and DTP design and printing. Under its Pan Live Agency sub-brand, PANREX also operates as an officially recognized TikTok LIVE talent agency, granting streaming permissions and providing operational support to creators. The company is family-owned, with the founder inheriting the brand name from his grandfather, and has registered capital of ¥2,000,000.

Name

PANREX

Legal name

株式会社パンレックス

Website

https://panrex.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PANREX (株式会社パンレックス) is a privately held Japanese IT consulting company founded in 2012 and headquartered in Shinjuku, Tokyo, offering one-stop IT services — PC environment optimization, web development, PPC advertising, hosting, and cloud SaaS consulting — to small and mid-sized businesses, with a TikTok LIVE talent agency operated under the Pan Live Agency sub-brand.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• IT consulting services
• PC environment management
• Web hosting services
• PPC advertising management
• Streamer talent agency

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Software Development: Custom web applications, smartphone apps, and general software development services. One-time project-based revenue model.
2. Website Consulting and Production: Comprehensive website planning, production, and operational consulting services. Project-based or ongoing consulting engagements.
3. Internet Advertising (PPC): PPC advertising management and optimization services for Yahoo! and Google search results. Fees include initial investigation (50,000 JPY) plus 17% of monthly ad spend (minimum 20,000 JPY).
4. Rental Server Services: Shared hosting, VPS, and dedicated server hosting services. Contract terms are 12 months with automatic renewal. Multiple tiers available with different storage and transfer limits.
5. PC Environment Optimization: Ongoing IT support and maintenance services for business computers and networks. Includes cloud service integration consulting with various business tools. Monthly operational support services.
6. TikTok Live Agency (Pan Live Agency): Talent management for TikTok live streamers including permission acquisition, training, and ongoing support. Revenue from streamer management and agency activities.
7. Internet Broadcasting: Live streaming production services using Ustream, Nico Nico Douga, and other platforms. Video and audio recording services for events.
8. Hardware and Product Sales: Sales of OA equipment, network devices, communication equipment, and during COVID-19, imported masks (3-layer disposable masks at ¥2,650/unit, ethanol spray at ¥2,300/unit).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PANREX is a Japanese IT consulting firm that delivers one-stop computer and internet services to small and mid-sized businesses, including PC environment optimization (maintenance, network and file server setup, OA equipment), website operations consulting (SEO and PPC advertising), shared/VPS/dedicated rental server hosting, custom software and web application development, cloud SaaS introduction support, internet live streaming production, and a TikTok LIVE talent agency operated under the Pan Live Agency sub-brand. Services are sold primarily through direct phone contact, web inquiry forms, and on-site sales visits across Japan.

Product overview

PANREX Inc. (株式会社パンレックス) is an IT consulting company headquartered in Shinjuku, Tokyo, offering a portfolio of technology and digital services organized around a shared hosting infrastructure. The core offering spans computer environment optimization (PC maintenance, network setup), web consulting and digital marketing (SEO, PPC advertising), software and web development, and shared/VPS/dedicated server hosting. Supplementary services include internet live streaming production, DTP printing, and a TikTok LIVE talent agency operated under the sub-brands TikTok Live Agency and Pan Live Agency. The company also provides cloud service introduction support — recommending, configuring, and maintaining third-party SaaS tools (board, freee, Yayoi Sales, MoneyForward Cloud, etc.) for clients — and an NFC-based demo platform for event/catalog applications. There is no unified platform product; services are standalone offerings grouped under the PANREX brand, with TikTok LIVE agency operations managed as a distinct business unit.

Differentiator

Problem solved

Functional benefit

Brands

• Pan Live Agency: TikTokから正式に認められたライブ事務所。ライバーの育成・マネジメント、ライブ配信サポート、収益化アドバイスを提供。TikTok LIVE提携ライバー事務所。

Products and services

• PC Environment Optimization Service (パソコン環境最適化サービス) Maintenance of office PCs and peripherals, file server and network setup, and consulting to improve PC operation efficiency for businesses that lack dedicated IT staff.
• Website Operations Consulting (ウェブサイト運営コンサルティング) Consulting on internet customer acquisition through SEO, PPC advertising, video advertising, and other online marketing methods tailored to each client.
• PPC Advertising Management (PPC広告運用代行) Pay-per-click advertising management on Yahoo! and Google search engines, optimizing keyword selection and ad scheduling to reduce wasted exposure and maximize conversion. Pricing: ¥50,000 initial fee, 17% of monthly ad spend (minimum ¥20,000), 3-month minimum contract.
• Shared Hosting Service (共用レンタルサーバーサービス) Shared web hosting with three plans: Apricot (1GB disk, 20GB transfer), Bamboo (10GB disk, 50GB transfer), and Pine (30GB disk, 100GB transfer). Excess transfer charged at ¥200/GB.
• Software and System Development (ソフトウェア・システム開発) Custom software development including web applications and smartphone applications for business clients, as documented in the company's registered business activities.
• OA Equipment Sales (OA機器販売) Sales of office automation equipment including multifunction printers, telephones, and communication devices for business clients.
• Internet Live Streaming Production (インターネット生放送) Production and broadcasting of live internet shows on platforms such as Ustream and Niconico Video for event coverage and content distribution.
• DTP Design and Printing (DTPデザイン・印刷) Desktop publishing design and printing services for business marketing materials and documents.
• Streamer Management (ライバー・マネジメント) Management and support services for live streamers on platforms such as 17LIVE, Pococha, and TikTok, including talent development, debut support, and revenue management.
• Cloud Service Introduction Support (クラウドサービス導入支援) Cloud service selection, implementation, initial configuration, training, and ongoing operational support for tools including board, Yayoi Sales, freee, Tsukaeru estimates/invoicing, and MoneyForward Cloud. Starting from ¥50,000 for consulting, ¥100,000 for initial setup, ¥50,000 for training, and ¥10,000/month for ongoing support.
• TikTok LIVE Agency / Pan Live Agency TikTok-recognized live streaming talent agency that grants TikTok LIVE broadcasting permissions, provides streaming support, growth advice, monetization counsel, and event participation opportunities for aspiring streamers aged 18 and above.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Blackstone Law Offices (弁護士法人フロンティア律师事务所)minorOthers · 1 October 2024PANREX has contracted with Attorney Takashi Kurosaki of Blackstone Law Offices as a legal advisor to ensure proper business operations and receive legal counsel on business development.
• TikTok (ByteDance)coreGTM or Marketing PartnerPANREX operates Pan Live Agency, an officially recognized TikTok LIVE partner agency. This partnership allows PANREX to grant TikTok live streaming permissions to aspiring streamers and provide ongoing management and support services.
• Tokyo Chamber of Commerce and Industry (東京商工会議所)minorOthersPANREX is a member of the Tokyo Chamber of Commerce and Industry, indicating membership in a major business association.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Otsuka Corporation: Large Japanese IT services firm providing comprehensive IT solutions including PC environment optimization, network setup, software, and cloud services primarily to SMBs. The closest functional peer for PANREX's SMB-focused IT services positioning, though at significantly larger scale.
• JBCC Holdings: Japanese IT consulting and services company offering managed services, cloud solutions, and digital transformation consulting to enterprises and SMBs. Comparable in offering IT consulting and managed services to Japanese customers.
• USEN-NEXT HOLDINGS: Japanese ICT services company providing IT support, network solutions, and managed services to SMBs. Comparable in providing one-stop IT services to small and mid-sized Japanese businesses.
• NCD: Japanese IT services firm specializing in cloud, managed services, and consulting for SMBs. Comparable in offering IT environment and cloud consulting services to Japanese SMB customers.
• Drecom: Japanese internet services company offering digital marketing, web development, and mobile content services. Comparable in delivering web/marketing and content services to Japanese customers.
• Bell-Park: Japanese IT services and mobile solutions provider offering IT infrastructure, support, and consulting. Comparable in delivering IT environment solutions and consulting services to Japanese SMBs.
• Septeni Holdings: Japanese digital marketing agency group offering internet advertising, web marketing, and creative services. Comparable as a direct peer for PANREX's PPC advertising management and digital marketing consulting arm.

Broad incumbents

• Internet Initiative Japan (IIJ): Major Japanese internet and network services provider offering web hosting, network infrastructure, and cloud services. Comparable for PANREX's hosting and infrastructure service offerings, though at much larger scale.
• Ricoh Japan: Japanese subsidiary of Ricoh offering office equipment, IT solutions, and managed services to SMBs. Comparable for OA equipment sales and bundled IT services to Japanese SMBs.
• TIS Inc. Large Japanese IT services conglomerate providing consulting, system development, and managed services across industries. Comparable in IT services delivery but at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/panrexinc
• Xx.com/panrexinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PANREX