What WTTE FOX 28 does

WTTE FOX 28 is a local broadcast television station operating under the DBA "FOX 28 Columbus" and call sign WSYX, serving the Columbus, Ohio metropolitan area and surrounding Central Ohio region. Founded in 1984 and owned by Sinclair Broadcast Group (NASDAQ: SBGI; legal entity Sinclair, Inc., incorporated in Maryland), the station functions as the local FOX network affiliate for the market. Its core offering is traditional over-the-air broadcast programming — local news, weather, sports (Ohio State Buckeyes, Columbus Blue Jackets, Crew SC, Clippers), traffic, and community-focused segments — anchored by the morning franchise "Good Day Columbus" and recurring community programs such as "Positively Columbus" and "Sinclair Cares."

The station's technology stack consists of standard broadcast transmission for over-the-air delivery, mandatory and negotiated cable/satellite carriage (Spectrum, Comcast, DirecTV, Dish), a responsive owned-and-operated website (myfox28columbus.com), dedicated iOS and Android mobile applications, and live and on-demand streaming through Sinclair's Storyline connected-TV platform. Digital distribution is paired with social media presence on Facebook, Twitter/X, YouTube, and Instagram, plus email newsletters. No proprietary APIs, SDKs, AI/ML capabilities, or technology partnerships are disclosed at the station level.

The business model is advertising-driven. Revenue is generated from local commercial airtime, national spot advertising, digital advertising on owned platforms, sponsored content segments, and retransmission/carriage fees flowing through Sinclair. Pricing is not publicly disclosed and is quote-based for local advertisers. The customer base is effectively dual-sided: viewers (Columbus/Central Ohio residents consuming local news and weather) are the audience, while local and regional advertisers are the paying customers. There are no named enterprise customers, no disclosed advertisers, and no station-level revenue disclosure. Strategic positioning is therefore largely inherited from Sinclair's group-level platform investments rather than station-specific offensive moves.

Name

WTTE FOX 28

Legal name

Sinclair, Inc.

Website

https://myfox28columbus.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

WTTE FOX 28 is a Sinclair Broadcast Group-owned local FOX affiliate television station serving Columbus and Central Ohio, delivering local news, weather, sports, and community programming via over-the-air broadcast, cable/satellite carriage, website, mobile apps, and Storyline streaming.

Ownership category

akta.pro rank

Product category

Local Broadcast Television Station

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local broadcast television
• Local news content
• Weather forecasting alerts
• Sports news coverage
• Community programming

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local broadcast television generates revenue primarily through advertising, including local commercials, national spot advertising, digital advertising on website and mobile platforms, and sponsored content segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WTTE FOX 28 is a local FOX affiliate broadcast television station serving Columbus, Ohio and Central Ohio. It produces and distributes local newscasts, weather forecasts and severe weather alerts, sports coverage (including Ohio State Buckeyes, Columbus Blue Jackets, Crew SC, and Clippers), and community-focused programming such as "Good Day Columbus" morning show. Distribution spans over-the-air broadcast, cable/satellite carriage, the myfox28columbus.com website, and dedicated iOS and Android mobile applications.

Product overview

WTTE FOX 28 (also known as WSYX3 and FOX28COLUMBUS) is a local broadcast television station serving the Columbus, Ohio metropolitan area. The station provides traditional broadcast television programming including local news, weather forecasting, sports coverage, and entertainment content. The station's digital presence includes a responsive website delivering news articles, video content, weather maps, and program information, along with mobile applications for iOS and Android devices. Programming includes the morning show 'Good Day Columbus' and coverage of local events, crime news, politics, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• WTTE FOX 28 Local Newscast and Broadcast Programming The primary product is WTTE FOX 28's local broadcast television programming, including daily local newscasts (such as the "Good Day Columbus" morning show), weather coverage, sports reporting, and community-focused programs ("Positively Columbus," "Sinclair Cares"). It is targeted at viewers in the Columbus and Central Ohio market and is delivered free over-the-air, via cable/satellite, and through digital platforms.
• FOX 28 Columbus Mobile App (iOS and Android) Mobile applications for iOS and Android distributed via the Apple App Store and Google Play Store that give Columbus/Central Ohio viewers access to station news content, live weather radar, breaking news alerts, and live streaming on smartphones and tablets.
• Weather Alert and Live Radar Service Standalone severe weather alerting and live radar/maps service for Columbus and Central Ohio, available through broadcast, the myfox28columbus.com weather pages, and the mobile apps. Includes weather closings and weather education content (Weather 101).
• Watch Streaming Service (Sinclair Storyline) Live and on-demand streaming of WTTE FOX 28 programming via Sinclair's Storyline platform, accessible on connected TVs and web browsers for Columbus-area viewers who do not receive the over-the-air signal.
• Local Advertising Airtime and Digital Ad Packages Sold product offering consisting of local television commercial airtime during WTTE FOX 28 broadcasts, national spot advertising inventory, digital advertising on the myfox28columbus.com website and mobile apps, and sponsored editorial content segments — sold to local Columbus/Central Ohio businesses and national advertisers on a quote basis.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Tegna: Major US TV station group with a similar portfolio of network-affiliated local stations; comparable business model in local news, sports, and ad sales.
• Hearst Television: Operates a portfolio of network-affiliated local TV stations across the US; comparable to Sinclair/WTTE in station operations, local news investment, and multi-platform distribution.
• Gray Television: US TV station operator focused on mid-sized and growing markets like Columbus; comparable peer on local broadcast ad revenue economics and digital platform investment.
• Sinclair Broadcast Group: Direct parent company and one of the largest US TV station operators; comparable as the corporate operator of the asset, providing context on station-level economics and group-level strategy.
• Nexstar Media Group: Largest US television station operator; broad incumbent peer providing comparable economics on local broadcast advertising, retransmission consent, and digital ad monetization at scale.
• E.W. Scripps Company: Operates local TV stations and national networks; relevant comparable for local broadcast advertising trends and digital growth strategies for station groups.
• Fox Television Stations: Owns and operates FOX-owned stations and is the network counterpart for WTTE; comparable as the upstream network affiliation counterparty that drives significant content and sports rights value.

Direct peers

• WBNS-10TV: CBS network affiliate serving the Columbus DMA, the most direct in-market competitor to WTTE for local news viewers and TV advertising budgets in Central Ohio.
• WCMH-TV (NBC4): NBC network affiliate in the Columbus market, competing head-to-head with WTTE for local news audience share, sports rights windows, and ad revenue.
• WSYX ABC 6: ABC affiliate in Columbus, also owned and operated by Sinclair Broadcast Group alongside WTTE; effectively a sister station sharing back-office, newsroom, and sales resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fox28columbus
• YouTubeyoutube.com/user/wsyxonyourside
• Facebookfacebook.com/WTTEFOX28
• Instagraminstagram.com/wsyx6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTTE FOX 28