Jewelry Arts

What Jewelry Arts does

Jewelry Arts Inc. is a privately held jewelry making school founded in 1974 in New York City, owned since February 2017 by director Jeanette K. Caines. The company operates from a single studio at 22 East 49th Street, 4th Floor, in midtown Manhattan, and is the only school in the world dedicated exclusively to teaching handmade ancient jewelry making techniques, including Etruscan granulation, Byzantine chain making, cloisonné enameling, and 22k high-karat goldwork. It uses a team-teaching pedagogy with a 1-teacher-to-4-6-students ratio, no fixed curriculum, and individualized pacing, allowing beginners to advanced goldsmiths to coexist in the same class environment.

The company's core products are in-person instruction programs: weekly semester classes, one-day workshops, customized intensives (valid for one year), and specialized courses such as the Studies in Ancient Gold Course and Gold Week with Jeanette K. Caines. Adjacent revenue streams include bench time rental at $45 per day, sale of a beginner tool kit priced at $282.64, individual tools and materials (silver, stones, solder), gift certificates, and a digital education offering through the Dr. Goldsmith membership program. A joint venture with Tevel of Allcraft branded as Jewelry Arts Tools extends the business into tool sales accompanied by instructional video content.

Jewelry Arts monetizes through tuition (per semester or per workshop), tool and material sales, and ancillary services, with enrollment acquired primarily via direct website/phone, social media (Instagram, Facebook, YouTube, Pinterest, Twitter/X), and word-of-mouth referrals. The customer base consists of individual hobbyist and advanced jewelry makers rather than enterprise accounts, and the business has remained independent, with no disclosed funding, parent company, or institutional ownership.

Name

Jewelry Arts

Legal name

Jewelry Arts Inc.

Website

https://jewelryarts.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Jewelry Arts Inc. is a privately held NYC-based jewelry making school founded in 1974 that teaches handmade ancient jewelry techniques — including Etruscan granulation, Byzantine chain making, and high-karat goldwork — to hobbyist and advanced goldsmith students through in-person classes, workshops, and digital membership.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Class Tuition: Revenue from once-a-week semester classes, customized intensives, one-day workshops, and specialized courses (Gold Week, Ancient Gold Course, Enameling Intensives). Tuition is charged per semester or per workshop/class session.
2. Tool Sales: Sales of beginner tool kits ($282.64) and individual tools, materials, gemstones, silver, and solder to students. Joint venture with Tevel of Allcraft for Jewelry Arts Tools.
3. Bench Time Rental: Charges $45 per day for studio facility access to practice skills without instruction. Students can use the studio for any portion of the day.
4. Gift Certificates: Sale of gift certificates for any amount, redeemable for JAI classes, private lessons, or tools and jewelry created by JAI staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Jewelry Arts Inc. is a New York City-based jewelry making school offering in-person instruction in handmade ancient jewelry techniques, including Etruscan granulation, Byzantine chain making, cloisonné enameling, and high-karat (22k) goldwork. The school provides weekly semester classes, customized intensives, one-day workshops, and specialized courses through a team-teaching approach with individualized, self-paced instruction. It also sells jewelry making tools, bench-time studio access, gift certificates, and a digital Dr. Goldsmith membership program.

Product overview

Jewelry Arts is an educational studio offering jewelry making instruction through a unified service model. The core offering consists of in-person classes and workshops taught using a team-teaching approach with individualized instruction. Products include weekly jewelry classes (once-a-week instruction in silver or gold), one day workshops (single-day focused skill sessions), customized intensives (flexible scheduling packages valid for one year), specialized courses like the Studies in Ancient Gold Course and Gold Week with Jeanette K Caines, and bench time (studio access for practice). The company also offers gift certificates, a beginner tool kit, and operates Jewelry Arts Tools as a joint venture selling tools with instructional videos. A Dr. Goldsmith membership program provides digital education content. All offerings share a common focus on ancient jewelry making techniques including Etruscan granulation, Byzantine chain making, and high-karat goldwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Jewelry Classes Regular once-a-week jewelry making classes taught through one-on-one instruction, where students learn metalsmithing techniques at their own pace in silver or gold. Suitable for complete beginners through advanced metalsmiths.
• One Day Workshops Single-day focused workshops on specific jewelry making topics where students complete a project and learn a new skill in one day, learning in silver or gold.
• Customized Intensives Individualized intensive packages for out-of-town students or those with limited or unpredictable availability, valid for one year from purchase. Students can choose the techniques they want to learn.
• Studies in Ancient Gold Course Specialized course focused on ancient goldsmithing techniques including granulation, Byzantine chain making, and classical goldwork. Targeted at experienced jewelers seeking mastery of rarely taught ancient techniques.
• Gold Week with Jeanette K Caines Intensive multi-day workshop led by director Jeanette K. Caines focusing on goldsmithing techniques, held annually (2025 and 2026 sessions scheduled).
• Enameling Intensive with Valerie Blum Specialized intensive workshop on enameling techniques led by instructor Valerie Blum, including cloisonné enameling.
• Bench Time Studio facility access priced at $45 per day for students who have completed a few classes, allowing them to practice jewelry making skills without instruction.
• Jewelry Arts Tools Joint venture with Tevel of Allcraft offering jewelry making tools, each accompanied by informational videos explaining when and how to use the tool. Sold via separate website jewelryartstoolsco.com.
• Beginner Tool Kit Complete beginner tool kit priced at $282.64 containing all basic hand tools, 17 dwt of silver, and stones needed to complete the first class project. Individual tools also available.
• Dr. Goldsmith Membership Program Digital education membership program developed under director Jeanette K. Caines' leadership to provide ongoing online learning resources for jewelry makers beyond the physical studio.
• Jewelry Arts Gift Certificates Gift certificates available in any amount, redeemable for Jewelry Arts classes, private lessons, or tools and jewelry created by Jewelry Arts staff.

Quantifiable outcome

• Students typically complete stacking rings and at least one additional project per semester
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Tevel of AllcraftcoreTechnology or IntegrationJoint venture with Tevel of Allcraft to create Jewelry Arts Tools (jewelryartstoolsco.com). Provides tools and information for skill development, with each tool accompanied by informational videos explaining when and how to use each tool. Joint branding and product development relationship.
• Dr. Goldsmith Membership ProgramcoreOthersOnline education membership program created under Jeanette Caines' leadership to expand reach through digital education. Provides ongoing learning resources for jewelry makers beyond the physical studio.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Others

• Rio Grande: Major jewelry supply and tools distributor offering extensive catalogs plus Catalog University and educational content. Comparable as an ecosystem participant providing tools, materials, and adjacent education to the same hobbyist customer base.
• Halstead Jewelry: Jewelry supplies and business education provider for makers and small studios. Comparable as a supplier and education publisher serving the same DIY jewelry maker community, often with a small-business orientation.
• The Bench Podcast / Jewelry Journey: Jewelry industry media and education platforms serving jewelry makers and enthusiasts. Comparable as an adjacent ecosystem participant that shapes how serious hobbyists discover technique and educational content, including tools and schools.

Emerging players

• Ganoksin Project: Long-running online jewelry educational resource and community covering techniques, bench tips, and metalwork. Comparable as an established digital education channel for self-directed metalsmiths, partial substitute for introductory instruction.
• Wild Wire Jewelry: Online jewelry making education platform featuring project-based video classes and kits. Comparable as a digital jewelry education alternative targeting hobbyists who want instructor-led learning without travel to a physical studio.
• Metalsmith Society: Online membership community and education platform for metalsmiths featuring tutorials, projects, and a member network. Comparable as a digital-native complement to Jewelry Arts' in-person model, and a partial substitute for ongoing technique learning.
• Jewelry Making Daily: Interweave-owned online media and education brand offering tutorials, videos, and project content for jewelry makers. Comparable as a competing source of beginner-to-intermediate jewelry education content that competes for the hobbyist student's attention and dollars.

Regional players

• Beaducation: San Francisco-area jewelry education and supply retailer offering in-person classes, kits, and video instruction. Comparable as a hybrid school-and-supplier focused on beginner-to-intermediate metalsmiths and beaders, though with less focus on ancient goldsmithing.

Broad incumbents

• GIA (Gemological Institute of America): Large-scale global jewelry education institution focused primarily on gemology credentials, with broader jewelry arts courses. Comparable as the dominant established jewelry education incumbent, though much larger and credential-oriented rather than craft-technique focused.

Direct peers

• Revere Academy of Jewelry Arts: San Francisco-based jewelry making school offering multi-week and short-format classes in metalsmithing. Most direct comparable: dedicated jewelry arts school with similar in-person, multi-tier curriculum serving hobbyist-to-advanced students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jewelryartsinc
• YouTubeyoutube.com/user/jewelryartsinstitute
• Facebookfacebook.com/JewelryArtsInc
• Instagraminstagram.com/jewelryarts
• Pinterestpinterest.com/jewelryartsNYC/jewelry-arts-inc
• LinkedInlinkedin.com/company/jewelry-arts-institute-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewelry Arts