Westport Weston Family YMCA

What Westport Weston Family YMCA does

The Westport Weston Family YMCA is a 501(c)(3) nonprofit community organization founded in 1923 by Edward T. Bedford, serving Westport and Weston, Connecticut. It operates a 54,000 sq. ft. Bedford Family Center and a 32-acre Mahackeno Outdoor Center along the Saugatuck River, delivering membership-based health, fitness, aquatics, youth development, and adaptive programming to approximately 12,500 members — a capacity capped by the Town of Westport Planning & Zoning Committee, currently producing a waitlist. The Y offers over 50 weekly group exercise classes, competitive and developmental gymnastics (USA Gymnastics certified), a Water Rat swim team, dance programming, summer camps, child care, and specialized health programs including LIVESTRONG for cancer survivors, Parkinson's Body & Mind, and MenoStrong.

Revenue is generated primarily through recurring monthly membership dues (adult, family, senior, youth, college, military tiers; no contracts or annual fees), supplemented by program fees, day passes, financial assistance funded by the Bedford Family Social Responsibility Fund endowment, and charitable contributions through the Annual Campaign. A $40 million bequest from Ruth Bedford in 2015 underwrites long-term financial assistance and community programs. Go-to-market is direct-to-consumer via the facility, website (westporty.org), a proprietary WWFY Mobile App, community events, and word-of-mouth, with reciprocal nationwide membership access to 2,500+ YMCA locations in the U.S. and Puerto Rico.

The underlying technology stack consists of SGA Software for program registration, membership administration, and online payments, paired with a proprietary iOS/Android mobile app for check-in, class reservations, and member engagement. The Y holds Praesidium Accreditation for abuse prevention standards and partners with organizations including Norwalk Hospital, Westport Weston Health District, Special Olympics Connecticut, Greens Farms Academy, and the National Center for Exploited and Missing Children. Headcount is reported at 51-100 employees, and the organization is governed by a Board of Directors and Board of Trustees chaired by John McKinney, great-great-grandson of founder Edward T. Bedford.

Name

Westport Weston Family YMCA

Legal name

Westport Weston Family YMCA

Website

https://westporty.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

The Westport Weston Family YMCA is a 501(c)(3) nonprofit community organization founded in 1923 that delivers membership-based health, fitness, aquatics, youth development, and adaptive programming to approximately 12,500 members across Westport and Weston, Connecticut, from a 54,000 sq. ft. facility and 32-acre campus.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Sports-Specific Group Conditioning (HSADABAK), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Community fitness center
• Youth development programs
• Aquatics swim lessons
• Nonprofit health wellness
• Childcare day camp

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Monthly membership fees from individuals and families form the primary revenue stream. The Y operates on a no-contract, no annual fee model with various membership tiers including adult, family, senior, youth, and college categories. Membership covers only the programs and services used.
2. Program Fees: Fees collected for specific programs including swim lessons, summer camp, personal training, childcare, gymnastics, dance, and sports programs. Members receive priority registration and reduced costs.
3. Donations and Annual Campaign: Charitable contributions from members, donors, and businesses through the Annual Campaign support financial assistance programs. The Y is a nonprofit 501(c)(3) organization.
4. Day Passes: Non-members can purchase day passes to utilize facility and programs: $20 for adults, $10 for youth.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WWFY provides monthly membership access to a full-service fitness center, 50+ weekly group exercise classes, personal training, indoor and outdoor aquatics (including swim lessons, lap swim, and the Water Rats competitive team), gymnastics, dance, and youth development programs such as Camp Mahackeno, childcare, and after-school care. Specialized community programs include LIVESTRONG (cancer survivors), Parkinson's Body & Mind, MenoStrong, adaptive programs for individuals with disabilities, and a Financial Assistance Program funded by donations and the Bedford Family Social Responsibility Fund.

Product overview

The Westport Weston Family YMCA operates as a community-based nonprofit organization offering a comprehensive portfolio of health, fitness, and youth development services across multiple facilities. The core offering is membership to the Bedford Family Center (54,000 sq. ft. facility) and the 32-acre Mahackeno Outdoor Center. The product portfolio includes: fitness services (state-of-the-art fitness center with Matrix equipment, 50+ group exercise classes, personal training with InBody analysis); aquatics programs (swim lessons, Water Rat competitive swim team, masters swimming, water polo, scuba); gymnastics (competitive team and developmental programs); dance (performance and recreational classes); youth development (Camp Mahackeno, child care, after-school programs); health and wellness special programs (LIVESTRONG for cancer survivors, Parkinson's Body & Mind, MenoStrong, adaptive programs); and community support services (financial assistance). The organization also provides a mobile app for member check-in, class reservations, and program registration.

Differentiator

Problem solved

Functional benefit

Brands

• Water Rats Swim Team: Competitive swimming program and aquatics team affiliated with the Westport Weston Family YMCA
• GymCats
• Bedford Family Center
• Mahackeno Outdoor Center
• Camp Mahackeno
• WWFY Mobile App
• Dance Center
• Nussbaum Kids Club
• Livestrong at the YMCA
• Parkinson's Body & Mind

Products and services

• Memberships (Adult, Senior, Youth, Family, College, Military)
• Group Fitness Classes
• Personal Training
• Aquatics Programs

Quantifiable outcome

• Over $446K in financial assistance provided to 600+ individuals and families annually
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Center for Exploited and Missing Children (NCMEC)coreStrategic or Co-development Partner · 1 January 2026Partner for Five Days of Action child protection initiative. Provides resources for digital safety, parental controls, and online risk awareness.
• Lauren's KidscoreStrategic or Co-development Partner · 1 January 2026Partner for Five Days of Action initiative providing age-appropriate cyber safety resources and monitoring guides for families.
• National Children's AlliancecoreStrategic or Co-development Partner · 1 January 2026Partner for Five Days of Action initiative providing resources on recognizing grooming red flags and child safety.
• Westport Weston Health DistrictcoreStrategic or Co-development PartnerCollaboration on evidence-based healthy living programs including Livestrong At the YMCA and Parkinson's Body & Mind programs.
• Norwalk HospitalcoreStrategic or Co-development PartnerHealthcare partner for health and wellness programming including Livestrong cancer survivor program.
• Riverbrook Regional YMCAcoreStrategic or Co-development PartnerRegional YMCA partnership for healthy living programs and community wellness initiatives.
• Central Connecticut Coast YMCAcoreStrategic or Co-development PartnerRegional YMCA collaboration for programming and wellness initiatives.
• Greens Farms AcademyminorStrategic or Co-development PartnerProvides pool space to Greens Farms Academy for water instruction for groups with limited access.
• PraesidiumcoreStrategic or Co-development PartnerAbuse prevention partner providing comprehensive evaluation, staff training, and accreditation for child protection practices. WWFY earned Praesidium Accreditation for adherence to highest industry standards in abuse prevention.
• Special Olympics ConnecticutcoreStrategic or Co-development PartnerPartnership to expand adaptive programs and special needs programming at the Y.
• Our VisioncoreStrategic or Co-development Partner40+ year partnership providing weekly swim, gym, and activities for individuals with special needs.
• Camp HorizonsminorStrategic or Co-development PartnerProvides pool space to Camp Horizons for groups with limited access to water instruction.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Edge Fitness Clubs: Regional fitness chain based in the Northeast; a prior employer of WWFY's Senior Director of Operations & Wellness. Competes for value-oriented adult fitness members in the same Connecticut market.
• Greenwich YMCA: Fairfield County YMCA branch with similar membership tiers, aquatics, and youth programs; serves an adjacent affluent community in the same geography but does not directly compete with WWFY.
• Stamford Family YMCA: Nearby YMCA branch cited as part of the WWFY Director of Membership's career history; operates an analogous membership-plus-programs model for a slightly more urban Fairfield County audience.

Broad incumbents

• Boys & Girls Club of America: National nonprofit youth development organization with overlapping childcare, summer camp, and after-school programming. Broader youth-development mandate and less emphasis on fitness facilities and aquatics.
• Equinox: Premium national fitness club chain that competes for affluent adult members in the same geography; offers a higher-end, non-programmatic fitness experience versus the Y's family/community model.
• Planet Fitness: National low-cost fitness chain that competes primarily on price for the more price-sensitive segment of the Connecticut market, contrasting with the Y's premium, community-and-family positioning.
• Life Time Fitness: Large multi-state operator of fitness centers offering family programming, aquatics, summer camps, and group fitness—a commercial analogue of the Y's core offerings, though without the nonprofit mission or charitable-subsidy model.
• Jewish Community Center (JCC) of Greenwich: Nonprofit community center offering comparable fitness, aquatics, summer camp, and youth programming to the same affluent Fairfield County demographic, but with a Jewish-cultural mission overlay.

Direct peers

• Central Connecticut Coast YMCA: Regional YMCA network operating multiple branches with the same membership model, programming breadth (aquatics, childcare, fitness), and nationwide membership reciprocity. Identified as a core strategic partner of WWFY.
• Riverbrook Regional YMCA: Neighboring Connecticut YMCA serving a similar suburban demographic with comparable fitness, aquatics, and youth development programming. Identified as a core partner for healthy living initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WestportWestonYMCA
• Facebookfacebook.com/westportwestonfamilyy
• Xx.com/westportwestony
• LinkedInlinkedin.com/company/westport-weston-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westport Weston Family YMCA