Daytona Beverages

What Daytona Beverages does

Daytona Beverages, LLC is a privately held regional beverage distribution company headquartered in Daytona Beach, Florida, operating as a primary Anheuser-Busch InBev wholesaler. Founded in 1995 by Kevin Bowler, the company delivers over 300 beverage brands — spanning ABInBev beers, craft beers, imports, wine, spirits, ready-to-drink cocktails, and non-alcoholic beverages (energy drinks, sports drinks, juices, waters, protein drinks, and ready-to-drink coffee) — across four contiguous Florida counties: Volusia, Flagler, St. Johns, and Putnam. The Putnam and lower St. Johns distribution rights were acquired in April 2023, materially expanding the company's territorial footprint from its original two-county base. The business is closely held by three owners — Chris Bowler (President/Owner/Equity Manager), John Ufheil (Executive Vice President/Owner), and Kevin Bowler (Founder/Counselor at Large) — with day-to-day operations led by a layered management team including VPs of Sales, Operations, Inventory, and Brand Development, plus area-specific sales directors covering each geographic territory.

The company runs an enterprise field sales motion, servicing supermarkets, convenience stores, on-premise accounts (bars and restaurants), and other retailers through direct sales relationships, route delivery, merchandising, draught beer line maintenance, and repair services. Revenue is generated through a transactional distribution model — the company purchases product from suppliers at wholesale and resells to retailers at a margin, augmented by fees for value-added services such as merchandising and draught system upkeep. Operating technology consists of third-party platforms: VT Info's VIP retailer portal for pricing/ordering/account management, MyBees for online ordering, FinTech's Distributor Autopay for electronic invoice payments, and standard HR/payroll tooling (Paycom). Customer engagement is supported by dedicated social channels (Facebook, LinkedIn, YouTube, Instagram, X) and sponsorship of regional Florida community events. The company employs between 101 and 250 people.

The business model is a classic three-tier alcohol beverage distribution franchise: territorial rights granted by the supplier (ABInBev in this case) function as the regulatory anchor of the moat, while the company competes on service intensity, merchandising execution, product breadth across non-beer categories, and integrated retailer technology. Revenue concentration risk is bounded by the multi-account retail base across four counties, but no individual retailer logos or revenue splits are disclosed, leaving reliance on supplier concentration (ABInBev) as the principal concentration vector. Forward growth is driven primarily by the recent territorial expansion, vertical diversification into higher-margin wine/spirits and non-alcoholic categories, and chain-account sales buildout.

Name

Daytona Beverages

Legal name

Daytona Beverages, LLC

Website

https://daytonabud.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Daytona Beverages is a Florida regional beverage distributor headquartered in Daytona Beach, founded 1995, holding exclusive Anheuser-Busch InBev distribution rights across Volusia, Flagler, St. Johns, and Putnam Counties and delivering 300+ beer, wine, spirits, and non-alcoholic brands to retail and on-premise accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Distribution: Daytona Beverages generates revenue through the distribution and sale of beer, wine, spirits, and non-alcoholic beverages to retail accounts. As a Anheuser-Busch InBev distributor, the company distributes beverage products to supermarkets, convenience stores, on-premise accounts, and other retailers, earning margin on product sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Daytona Beverages is a beverage distribution company that delivers over 300 brands of beer, wine, spirits, ready-to-drink cocktails, and non-alcoholic beverages to retail accounts across Volusia, Flagler, St. Johns, and Putnam Counties in Florida. As a primary Anheuser-Busch InBev distributor, the company supplies supermarkets, convenience stores, and on-premise establishments (bars and restaurants) with comprehensive merchandising, order fulfillment, and draught system maintenance services.

Product overview

Daytona Beverages is a beverage distribution company offering a unified distribution platform for over 300 beverage brands. The company's core offerings consist of three main product categories: Beer Distribution (Anheuser-Busch InBev products, craft beers, and imports), Wine & Spirits (wine, spirits, and ready-to-drink cocktails), and Non-Alcoholic Beverages (energy drinks, sports drinks, juices, waters, protein drinks, and ready-to-drink coffee). The company delivers directly to retail accounts across Volusia, Flagler, St. Johns, and Putnam Counties in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Distribution Distribution of Anheuser-Busch InBev beers, craft beers, and imports to retail accounts including supermarkets, convenience stores, and on-premise establishments across Volusia, Flagler, St. Johns, and Putnam Counties in Florida.
• Wine & Spirits Distribution Distribution of wine, spirits, ready-to-drink cocktails, and other alcoholic beverages beyond beer, delivered to retail accounts across the four-county Florida service territory.
• Non-Alcoholic Beverage Distribution Distribution of non-alcoholic beverages including energy drinks, sports drinks, juices, waters, protein drinks, and ready-to-drink coffee to retail accounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Anheuser-Busch InBevcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Daytona Beverages serves as a primary distribution partner for Anheuser-Busch InBev beer products in Volusia, Flagler, St. Johns, and Putnam Counties. The company carries a wide variety of Anheuser-Busch InBev beers along with craft beers and imports.
• PaycomminorOthersPayroll and HR platform used for employee self-service (Paycom EE portal).
• Empower RetirementminorOthersRetirement planning services provider referenced in employee resources.
• Reliance MatrixminorOthersDental and vision insurance provider referenced in employee benefits resources.
• Galileo HealthminorOthersHealthcare platform referenced in employee resources (Galileo.health/beer portal for beer industry employees).
• WellnessminorOthersWellness program (WellView/Weldyne) referenced in employee benefits for health and wellness support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Anheuser-Busch InBev (ABI): ABI is the company's principal supplier and exclusive partner; while not a peer in the competitive sense, ABI dictates Daytona Beverages' territorial rights, brand portfolio, and economic structure, making it the most important counterparty for analysis.

Broad incumbents

• Breakthru Beverage Group: Breakthru is a large multi-state beer, wine, and spirits distributor with operations across the US. Broad incumbent comparable in category mix and B2B distribution model.
• Reyes Beverage Group: Reyes is one of the largest US beverage distributors, operating multiple regional beer, spirits, and foodservice distribution businesses nationwide. Broad incumbent with overlapping wholesaler footprint and supplier relationships.
• Republic National Distributing Company (RNDC): RNDC is a major US beverage alcohol distributor with wine, spirits, and beer portfolios across multiple states. Broad incumbent with overlapping wholesale function and category mix.

Direct peers

• Brown Distributing Company: Brown Distributing is a Florida and Caribbean beverage wholesaler with a comparable Anheuser-Busch portfolio and full-service model. Direct peer operating in overlapping Florida markets with similar brand breadth.
• Gold Coast Beverage Distributors: Gold Coast Beverage is a South Florida beer and beverage distributor carrying a multi-category portfolio including craft and imports. Direct peer in the Florida beverage distribution market.
• J.J. Taylor Companies: J.J. Taylor is a multi-state beer and beverage distributor in the Southeast US, including Florida. Directly comparable as a regional ABI-aligned wholesaler operating at similar scale and category mix to Daytona Beverages.
• Bay Area Beverage Company: Bay Area Beverage is a Florida beer wholesaler with ABI distribution rights in parts of the state. Direct competitor operating with comparable supplier relationships and customer mix.
• Southern Eagle Distributing: Southern Eagle is a Central Florida beverage distributor with an ABI-aligned portfolio and similar on-premise and off-premise service model. Comparable in scale and operating footprint.
• Hand Family Companies / Hand Beverage Company: Hand Beverage distributes beer and beverages in parts of Florida with a comparable full-service wholesale model. Direct peer in regional beer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/daytonaontap
• YouTubeyoutube.com/channel/UCr4ZNSZjme2AHw1yh9BjcNw
• Facebookfacebook.com/daytonaontap
• LinkedInlinkedin.com/company/revision-retirement
• Instagraminstagram.com/daytonaontap

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytona Beverages