Awinta

What Awinta does

Awinta (legal entity awinta GmbH, doing business as NOVENTI awinta) is the pharmacy software and hardware division of NOVENTI Health SE, providing integrated technology for German community pharmacies. Its core offerings are two pharmacy management systems — PROKAS and awintaONE — covering inventory management (Warenwirtschaft), prescription processing, billing, and regulatory reporting. These are complemented by Telematikinfrastruktur (TI) services including NOVENTI Connect TI-as-a-Service (TIaaS) co-developed with secunet, eRezept processing via electronic health card or gematik app, KIM secure messaging, and electronic patient record (ePA) integration. A modular add-on ecosystem spans process optimization (BestRX inventory optimization, Aura multi-branch management, aSuite finance/admin tools, Botendienst delivery, Mobile Inventur), revenue optimization (APO-TIPP cross-selling, eCouponing, pharmacy KPIs), security (Systemschutz, PalmSecure biometrics), interfaces (MediCheck, SteriBase, e-ffizin webshop), and hardware (NOVENTI Vario and aDesignONE terminals, Lenovo workstations, Zebra handhelds, eRezept scanners, LTE failover routers).

Awinta serves Germany's approximately 17,830 community pharmacies, with NOVENTI as billing and software provider for roughly one-third of them. The company operates a hybrid go-to-market combining four regional direct sales teams (North, South, East, West), pharmacy cooperative channel partnerships, a customer self-service portal (mein NOVENTI 2.0), and an e-commerce shop. Revenue is generated through subscription software licenses, recurring TIaaS and TI software subscriptions (€165 + €29 per month per pharmacy, with €999–€1,199 one-time setup fees and 24-month minimum terms), prescription billing transaction fees, hardware sales, and professional services including on-site implementation and the new €940 IT Infrastructure Check. Pricing for TIaaS is aligned with the German TI funding pauschale (regulatory subsidy), and additional card terminals are billed at €6.50 per month each.

Awinta is a wholly-owned subsidiary of NOVENTI Health SE (a Societas Europaea domiciled in Munich), which is itself an apothekereigenes (pharmacy-owned) company tracing its origins to 1900. NOVENTI leadership consists of CEO Mark Böhm, Deputy CEO/CFO Frank Steimel, CMO Dr. Michael Silvio Kusche, and Supervisory Board Chair Holger Wessling, with Awinta's regional operations centered in Bietigheim-Bissingen. No venture or private equity funding rounds are disclosed.

Name

Awinta

Legal name

awinta GmbH

Website

https://awinta.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Pharmacy Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

akta.pro secondary industries

Pharmacy Fulfillment & Mail-Order Enablement for Telehealth (dispensing, shipping, tracking) (HLALAIAE), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Pharmacy management software
• Electronic prescription processing
• Telematics infrastructure services
• Pharmacy billing services
• Pharmacy hardware solutions

Headquarters

HQ city

Bietigheim-bissingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pharmacy Management Software (Warenwirtschaft): Software licensing and subscription fees for PROKAS and awintaONE pharmacy management systems. Includes updates, support, and access to core pharmacy management features.
2. TIaaS (Telematikinfrastruktur as a Service): Monthly subscription model for TI connectivity including setup fees. Provides cloud-based connector services with 24/7 monitoring and maintenance included.
3. Hardware Sales: Sale of pharmacy hardware including NOVENTI Vario terminals, aDesignONE workstations, Lenovo systems, eRezept scanners, mobile workstations, and server solutions.
4. Rezeptabrechnung (Prescription Billing): Billing services for pharmacies processing prescriptions with health insurance companies. NOVENTI handles reimbursement processing and provides cash advance services via cashManager.
5. On-site Services and Training: Technical services, training packages, and consulting services for pharmacy implementation and optimization. Includes IT infrastructure checks and system maintenance.
6. Online Shop: E-commerce platform for hardware, accessories, and service packages including TIaaS ordering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Awinta provides pharmacy management software (Warenwirtschaftssysteme) under the brands PROKAS and awintaONE, delivering inventory management, prescription processing, billing, and eRezept handling for German community pharmacies. The offering is extended with NOVENTI Connect TI-as-a-Service (cloud-based Telematikinfrastruktur connectivity), KIM secure messaging, ePA electronic patient record access, and a broad module ecosystem (BestRX, APO-TIPP, eCouponing, Aura, Mobile Inventur, etc.) complemented by pharmacy hardware (NOVENTI Vario, aDesignONE, scanners, mobile workstations, internet backup) and on-site services.

Product overview

Awinta (NOVENTI awinta) is a pharmacy software company offering a modular pharmacy management platform. The core offerings are PROKAS and awintaONE — two Warenwirtschaft (pharmacy management) systems providing inventory management, prescription processing, and billing capabilities. These are supplemented by a comprehensive ecosystem of add-on modules organized into solution categories: Prozessoptimierung (process optimization) including BestRX for inventory optimization, Aura for multi-branch management, aSuite tools for financial/administrative tasks, Botendienst for delivery services, and Mobile Inventur for digital stocktaking; Ertragsoptimierung (revenue optimization) including APO-TIPP for point-of-sale recommendations, eCouponing for digital promotions, and Apotheken-Kennzahlen for business analytics; Telematikinfrastruktur services including NOVENTI Connect TI-as-a-Service, eRezept processing, KIM secure messaging, and ePA electronic patient records; Schnittstellen (interfaces) including MediCheck medication review, SteriBase sterile compounding, e-ffizin webshop, and Dr. Lennartz integration; Security solutions including Systemschutz, PalmSecure biometric scanner, and eSicherheitskonzept; and Hardware products including NOVENTI Vario and aDesignONE all-in-one terminals, Lenovo devices, eRezept-Scanner, Mobiler Arbeitsplatz tablet, and Internet redundancy solutions. The company also provides a customer portal (mein NOVENTI), training academy, and on-site service support.

Differentiator

Problem solved

Functional benefit

Products and services

• PROKAS Core pharmacy management software (Warenwirtschaft) providing inventory management, prescription processing, billing, and reporting capabilities for German community pharmacies. Supports eRezept processing, defect management, inventory control, and pharmacy reporting.
• awintaONE Modern pharmacy management system with integrated workflow optimization, billing, and administrative functions for pharmacy operations. Fully compatible with eRezept, ePA, and all TI services.
• NOVENTI Connect TI-as-a-Service (TIaaS) Cloud-based Telematikinfrastruktur connectivity service providing secure data center connector with 24/7 monitoring, automatic backup failover, and managed updates for e-prescription, KIM, and ePA integration. Developed in cooperation with secunet.
• eRezept processing Electronic prescription processing feature enabling receipt and processing of e-prescriptions via electronic health card (eGK), printed Data Matrix code, or gematik e-prescription app, including eTransfer for token transmission outside the TI.
• KIM (Kommunikation im Medizinwesen) secure messaging Secure medical communication service providing encrypted and signed email exchange within the Telematikinfrastruktur between healthcare providers; delivered via the eDialog messaging client; prerequisite for TI funding.
• ePA (Electronic Patient Record) Electronic patient record access enabling pharmacists to view medication lists, identify drug interactions, and support coordinated patient care; connected via Telematikinfrastruktur.
• NOVENTI Vario All-in-one pharmacy terminal with integrated display, barcode scanner, and modern cable management; 21.5-inch main monitor and 10.1-inch customer display; optimized for digital prescription processing.
• aDesignONE Elegant all-in-one pharmacy terminal with integrated PC in monitor; adjustable tilt angles; available in silver/white or black; supports 4K customer displays; tested with e-prescription workflows.
• eRezept-Scanner Contactless scanner device for reading e-prescription Data Matrix codes from patient smartphones; supports customer and PAYBACK card scanning; available for PROKAS and awintaONE.
• Mobiler Arbeitsplatz (Mobile Workstation) Mobile workstation solution using Lenovo ThinkPad X12 Detachable tablet with full PROKAS/awintaONE integration; supports off-counter customer consultation, emergency service hatch operation, and home office use.
• Internet-Ausfallschutz (LTE/5G Internet Backup) LTE/5G/4G internet backup router ensuring automatic failover within 60 seconds to protect critical pharmacy operations during primary internet outages.
• Lenovo ThinkCentre / ThinkPad pharmacy workstations Business desktop, laptop, and tablet computers (ThinkCentre, ThinkBook, ThinkPad X12 Detachable) for pharmacy point-of-sale and backoffice operations, including enterprise-class tower servers with virtualization capabilities.
• mein NOVENTI customer portal Customer self-service portal providing 24/7 access to support tickets, service contacts, documentation, training videos, and account management for PROKAS and awintaONE users.
• NOVENTI Akademie Training and education platform offering online seminars, webinars, tutorials, and certification courses for pharmacy teams; over 17,000 participants with 4.3/5 star average rating.
• Vor-Ort-Service (On-site Technical Service) On-site technical service, training packages, and consulting for pharmacy IT implementation, maintenance, and optimization, including IT infrastructure checks for €940 per check (up to 6 workstations and server).

Quantifiable outcome

• Highest eRezept processing volume - 174 million eRezepte processed in 2025
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• secunetcoreTechnology or Integration · 1 July 2024NOVENTI Connect TIaaS developed in cooperation with secunet, Germany's leading cybersecurity company and IT security partner of the Federal Republic of Germany. secunet provides the secunet Medical Connect Platform powering the TISC (TI Service Client) for secure VPN connections.
• D-Trust GmbH (Bundesdruckerei-Gruppe)coreTechnology or IntegrationAuthorized partner for ordering SMC-B cards and eHBA (electronic health professional card) for pharmacy TI connectivity. NOVENTI provides priority processing codes for customers.
• gematikcoreStrategic or Co-development PartnerStandards body for German healthcare digitization. NOVENTI products are gematik-certified for eRezept, ePA, KIM, and TI connectivity. Alignment with gematik roadmap for TI evolution (TI-Gateway, TI 2.0).

Scale indicators8 records

Recent moves6 records

Broad incumbents

• CompuGroup Medical SE & Co. KGaA: Largest European healthcare IT incumbent with a broad portfolio spanning physician, pharmacy (via Lauer-Fischer), hospital, and patient software. Competes with Awinta via its pharmacy division while serving adjacent healthcare segments.
• Nexus AG: German healthcare IT vendor focused on hospital and diagnostics information systems, with pharmacy-adjacent modules. Broader incumbent than Awinta, but a useful comparison point on healthcare IT scale and certification depth.
• Cegedim SA: European healthcare technology and data group offering pharmacy, physician, and payer software. Overlaps with Awinta's pharmacy IT scope and represents a comparable large healthcare IT incumbent in adjacent European markets.
• NOVENTI Health SE: Parent company of Awinta and Germany's leading pharmacy billing center (Bestes Abrechnungszentrum 8x). Operates the Rezeptabrechnung billing service, cashManager, and NOVENTI Pay that Awinta's pharmacy customers also use.

Direct peers

• ARZ Haan AG: Pharmacy-owned billing center (Abrechnungszentrum) and IT service provider for German pharmacies. Competes directly with NOVENTI/Awinta in prescription billing and pharmacy back-office services.
• Lauer-Fischer GmbH: Long-established German pharmacy software vendor, now part of CompuGroup Medical. Offers ApoWin Warenwirtschaft and TI/eRezept modules — a direct Awinta competitor in the German pharmacy channel.
• ADG Apotheken-Dienstleistungsgesellschaft mbH: Subsidiary of the Phoenix Group wholesale that provides pharmacy IT, e-prescription, and back-office services to German pharmacies. Directly comparable to Awinta in product scope and pharmacy target customer.
• Pharmatechnik GmbH & Co. KG: German pharmacy management software vendor offering a Warenwirtschaft system, TI connectivity, and eRezept processing — directly competing with PROKAS/awintaONE for the same Vor-Ort-Apotheke customer base.

Emerging players

• Shop Apotheke Europe N.V. Leading European online pharmacy listed in Germany, competing with the local pharmacy channel Awinta serves. Indirectly relevant as a structural headwind to Awinta's pharmacy customers' prescription volumes.
• DocMorris AG: Swiss-headquartered mail-order pharmacy operating the deutsche Online-Apotheke platform. Not a direct software peer, but a structural threat to Awinta's Vor-Ort-Apotheke customer base via mail-order substitution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK6Njn39mHedDuw8VOMebCg
• Facebookfacebook.com/noventiawinta
• LinkedInlinkedin.com/company/awinta-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awinta