Quocirca
Quocirca is a UK-based B2B research and analyst firm (101-250 employees, headquartered in Reading) that publishes market landscape reports evaluating print services and workplace transformation vendors for enterprise clients, primarily in Europe.
- Company typePrivate
- Founded-
- HeadquartersReading, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Quocirca does
Quocirca is a private UK-based research and analyst firm headquartered in Reading, operating with 101-250 employees. The company produces industry landscape reports and market assessments, with a primary focus on the European print services and workplace transformation market. Its documented research outputs include the Cloud Print Services Landscape, Managed Print Services assessment, and Print Security Landscape, which evaluate and rank vendors such as Xerox, HP, and Ricoh based on strategy, completeness of offering, and market positioning. Quocirca functions as a third-party analyst authority whose research is referenced by industry participants in third-party news coverage.
The firm's business model centers on publishing B2B research and market intelligence for enterprise clients seeking independent assessments of print and technology vendors. Revenue mechanics, pricing structures, and customer segmentation are not publicly disclosed in available sources. Quocirca's distribution relies on published reports and market assessments referenced across the industry, with marketing activities likely concentrated in publishing, analyst relations, and direct enterprise engagement. No information about ownership structure, investors, founders, funding history, management team, or specific customer logos is available in the supplied data.
Material data gaps include absence of revenue figures, founding date, leadership bios, partnership details, certifications, regulatory actions, M&A activity, and AI or technology infrastructure. The firm's operating status is inferred as active based on 2024-2026 publication references, but no first-party company information (About Us, team bios, financial disclosures) is present in the source data.
Quocirca firmographics
Firmographics- Name
- Quocirca
- Website
- https://quocirca.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Quocirca is a UK-based B2B research and analyst firm (101-250 employees, headquartered in Reading) that publishes market landscape reports evaluating print services and workplace transformation vendors for enterprise clients, primarily in Europe.
- Ownership category
- akta.pro rank
Quocirca industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Quocirca is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Quocirca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Quocirca product offering
Product offeringCore offering
Quocirca is a research and analysis company that produces market research reports and assessments for the European market. Its core focus areas include print services, managed print services, print security, cloud print services, and workplace transformation, providing buyers and vendors with insight into industry trends and competitive positioning.
Product overview
Quocirca is a market research and analyst firm that produces industry landscape reports and assessments evaluating vendor capabilities in the print services and workplace transformation market. The company's offerings include comprehensive market reports such as the Cloud Print Services Landscape, Managed Print Services assessment, and Print Security Landscape, which analyze and rank vendors based on their strategy, completeness of offering, and market positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research Reports
Companies that use Quocirca
Customer profileIdeal customer profiles2 records
Quocirca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quocirca partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Quocirca competitors and assessment
Company assessmentBroad incumbents
- IDC: IDC is a global market intelligence firm covering IT, imaging, and print hardware. It overlaps Quocirca's managed print services and cloud print coverage as part of a much broader IT analyst portfolio.
- Omdia: Omdia is a global research firm formed from the merger of Ovum, IHS Markit technology, and other analyst units, covering enterprise IT and digital workplace topics that overlap Quocirca's research portfolio.
- Forrester Research: Forrester is a major global research and advisory firm whose coverage spans digital workplace, print, and document workflows. It competes with Quocirca for enterprise research budgets at the upper end of the market.
- Gartner: Gartner is the largest global IT research and advisory firm and an indirect competitor to Quocirca for enterprise IT and workplace research budgets, with adjacent print and document workflow coverage.
Direct peers
- Keypoint Intelligence: Keypoint Intelligence (formerly Buyers Laboratory) is a research and analyst firm specializing in print hardware, managed print services, and document workflow — directly comparable to Quocirca's print services research focus and vendor-evaluation methodology.
- Smithers (Smithers Group): Smithers provides specialist market research and testing services to the print, packaging, and paper industries. Comparable to Quocirca in producing syndicated and custom research for print and document technology buyers.
- InfoSource / ISA (Information Services & Associates): InfoSource operates as an independent analyst firm in the document imaging and managed print services space, producing research and vendor assessments that directly mirror Quocirca's print landscape methodology.
Emerging players
- Photizo Group: Photizo Group is a smaller research firm focused on document imaging, managed print services, and print workflow markets — a niche-specialist peer to Quocirca with overlapping print vendor evaluation research.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Quocirca social profiles
Digital presenceQuocirca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quocirca leadership team
Management profileNumber of profiles
Quocirca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quocirca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quocirca
What does Quocirca do?
Quocirca is a research and analysis company that produces market research reports and assessments for the European market. Its core focus areas include print services, managed print services, print security, cloud print services, and workplace transformation, providing buyers and vendors with insight into industry trends and competitive positioning.
When was Quocirca founded?
Quocirca was founded in -1. It employs 101 to 250 people.
Where is Quocirca based?
Quocirca is headquartered in Reading, United Kingdom, in the Europe region.
Who are Quocirca's main competitors?
Broad incumbents on record are IDC, Omdia, Forrester Research and Gartner. Direct peers are Keypoint Intelligence, Smithers (Smithers Group) and InfoSource / ISA (Information Services & Associates). Photizo Group is listed as an emerging player.
Does Quocirca have an API?
No public API is recorded for Quocirca.
What industry is Quocirca in?
Quocirca's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 2721.