Silicon de
Silicon.de is a Munich-based B2B IT media platform published by NetMediaEurope Deutschland GmbH, delivering news, whitepapers, podcasts, and events to senior IT management and business decision-makers across the DACH region and monetizing via advertising and lead generation from enterprise technology vendors.
- Company typePrivate
- Founded1996
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Silicon de does
Silicon.de is a B2B IT media platform published by NetMediaEurope Deutschland GmbH, headquartered in Munich and operating since 1996 as part of the pan-European NetMedia International media group. The platform delivers news, analyses, expert interviews, and editorial commentary on enterprise IT topics including AI, cloud, cybersecurity, software, and digital transformation, targeting senior IT management (CIOs, CTOs, CISOs, CDOs) and business decision-makers in companies with 1,000 or more employees across the DACH region (Germany, Austria, Switzerland). The offering consists of a core news portal (silicon.de), a dedicated whitepaper platform (whitepaper.silicon.de), a podcast series, email newsletters including a daily news update and an interest-optimized InfoBroker whitepaper newsletter, and virtual and in-person events.
The underlying technology is a standard digital publishing stack consisting of a content management system, email marketing infrastructure, and lead-generation tools; no proprietary platform, API, or SDK is disclosed. Distribution is multi-channel, spanning the website, email, podcasts, and social media presence on LinkedIn, Facebook, and Xing. The reported audience reach is approximately 53,000 monthly unique users as of 2023, with 300+ articles in the Digitalisierung news section alone indicating active ongoing content production.
The business model is B2B media monetization across four revenue streams: display and brand-voice advertising on the website, structured lead-generation campaigns selecting opted-in readers by company size and job function, sponsored whitepaper content on the dedicated sub-brand portal, and event sponsorship. Pricing is custom and sales-led rather than self-serve, with media packages and multi-year contracts distributed through a media kit and handled by dedicated sales contacts including a Country Manager for international accounts. The advertiser customer base consists of enterprise technology vendors, software companies, cloud providers, and cybersecurity firms seeking qualified access to German enterprise IT buyers.
Silicon de firmographics
Firmographics- Name
- Silicon de
- Legal name
- NetMediaEurope Deutschland GmbH
- Website
- https://silicon.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silicon.de is a Munich-based B2B IT media platform published by NetMediaEurope Deutschland GmbH, delivering news, whitepapers, podcasts, and events to senior IT management and business decision-makers across the DACH region and monetizing via advertising and lead generation from enterprise technology vendors.
- Ownership category
- akta.pro rank
Silicon de industry classification
Industry- Product category
- B2B Technology Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Silicon de is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Silicon de business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: The primary revenue stream comes from advertising placements on the website, including banner ads targeted at readers in specific companies and roles. The platform offers brand voice advertising formats that integrate with editorial content.
- Lead Generation Campaigns: Silicon.de offers structured lead generation campaigns where they select contacts from their reader database of IT professionals, send targeted email campaigns about whitepapers, events, and content, and deliver qualified leads to partners and advertisers.
- Whitepaper and Content Marketing: The platform hosts sponsored whitepaper content and generates revenue through content marketing partnerships where advertisers create branded content assets distributed through the platform's channels.
- Event Sponsorship: Silicon.de organizes and hosts events (both virtual and in-person), generating revenue through event sponsorships and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on specific campaign requirements and media packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Silicon de product offering
Product offeringCore offering
Silicon.de is a B2B IT media publication that produces and distributes technology news, analyses, interviews, and expert commentary for senior IT management and business decision-makers in the DACH region (Germany, Austria, Switzerland). The core offering combines editorial content with a whitepaper platform, podcasts, events, and email newsletters, monetized through advertising, sponsored content, and structured lead generation campaigns for technology vendors seeking access to qualified enterprise IT buyers.
Product overview
Silicon.de is a B2B IT news publication (not a software product company) operated by NetMediaEurope Deutschland GmbH. The offering consists of a unified news portal delivering technology news and analysis for IT management and business decision-makers, supplemented by a whitepaper portal for research downloads, podcast series on technology topics, event organization, and newsletter distribution services. There is no unified platform-plus-modules architecture; the products are separate content distribution channels serving the same audience.
Differentiator
Problem solved
Functional benefit
Brands
- Whitepaper-Portal: Whitepaper platform for B2B content marketing
Products and services
- silicon.de News Portal Primary digital publication delivering technology news, analyses, interviews, and expert commentary across IT topics including AI, cloud, cybersecurity, and digitalization for senior IT management and business decision-makers in the DACH region.
- silicon.de Whitepaper Portal Whitepaper platform (whitepaper.silicon.de) offering downloadable research reports and whitepapers on topics including cybersecurity, FP&A automation, and audit processes, hosted as sponsored content from technology vendors.
- silicon.de Podcasts Silicon.de podcast series covering technology topics including generative AI, Dell APEX, and other enterprise IT topics, providing audio content for IT decision-makers.
- silicon.de Events Organized and sponsored events covering technology topics such as generative AI implementation in enterprises, providing in-person and virtual gathering opportunities for IT professionals and vendors.
- silicon.de Newsletter Email newsletter services including Daily News Update, InfoBroker (Whitepaper-Newsletter), and interest-optimized information flow for subscribers, delivering curated IT news and sponsored content to opted-in readers.
Companies that use Silicon de
Customer profileSegments3 records
Ideal customer profiles2 records
Silicon de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Silicon de partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NetMedia InternationalcoreSilicon.de is published by NetMediaEurope Deutschland GmbH, part of the pan-European NetMedia International media group. NetMedia International operates parallel Silicon publications across multiple European markets including France (silicon.fr), Portugal (silicon.pt), Spain (silicon.es), and UK (silicon.co.uk), enabling cross-border B2B tech media reach.
- SophosminorSophos sponsors cybersecurity-related whitepaper content on the whitepaper.silicon.de platform, targeting the publication's IT security-focused readership with thought leadership content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Silicon de competitors and assessment
Company assessmentOthers
- Silicon UK (NetMedia sister site):
Direct peers
- Computerwoche: Computerwoche is IDG Germany's flagship B2B IT publication for CIOs and IT management, offering news, whitepapers, events, and lead-generation services. It targets the same enterprise IT decision-maker persona as silicon.de and competes directly for advertiser budgets.
- ChannelPartner: ChannelPartner is a Vogel Communications B2B IT channel media outlet serving IT resellers, MSPs, and VARs in Germany. It overlaps with silicon.de on enterprise IT decision-maker coverage and shares the advertising/sponsorship/whitepaper revenue model.
- Heise Online: Heise Online is the leading German-language IT news portal covering technology, internet, and business-IT topics. It is the most direct comparable to silicon.de in audience (German IT professionals and decision-makers), content mix (news, analysis, interviews, whitepapers), and revenue model (advertising, lead generation, events).
- Golem.de: Golem.de is a major German IT news site targeting IT professionals with daily technology news, reviews, and analysis. It overlaps with silicon.de on the DACH enterprise-IT audience and runs a comparable advertising- and content-marketing-driven business model.
- IT-Business: IT-Business is a Vogel Communications B2B IT media brand covering IT management, cloud, and cybersecurity for the German enterprise market. It competes with silicon.de for the same IT executive audience and ad spend pool.
- iX Magazine: iX is Heise's flagship magazine for IT professionals in Germany, focused on enterprise IT, development, and security. It is comparable to silicon.de in targeting IT decision-makers and runs a similar mix of news, long-form, whitepapers, and events.
Broad incumbents
- The Register: The Register is a long-established English-language B2B IT news site covering enterprise technology, security, and software with an irreverent editorial voice. It is comparable to silicon.de as a content-led B2B IT outlet serving senior IT buyers with advertising- and sponsorship-driven revenue.
- ZDNet: ZDNet is a global B2B technology media outlet covering enterprise IT, cybersecurity, and digital transformation for business decision-makers. It overlaps with silicon.de on persona and topic coverage but operates at much larger international scale.
- CIO Magazine (Foundry / IDG): CIO is the global flagship B2B IT leadership publication under Foundry/IDG, targeting CIOs and senior IT executives worldwide. It is broader than silicon.de in geography but directly comparable in audience persona, content mix, and lead-generation/whitepaper monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Silicon de social profiles
Digital presenceSilicon de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silicon de leadership team
Management profileNumber of profiles
Profiles5 records
Silicon de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silicon de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silicon de
What does Silicon de do?
Silicon.de is a B2B IT media publication that produces and distributes technology news, analyses, interviews, and expert commentary for senior IT management and business decision-makers in the DACH region (Germany, Austria, Switzerland). The core offering combines editorial content with a whitepaper platform, podcasts, events, and email newsletters, monetized through advertising, sponsored content, and structured lead generation campaigns for technology vendors seeking access to qualified enterprise IT buyers.
Is Silicon de a public or private company?
Silicon de is a private company. It is classified as corporate owned and is currently operating.
When was Silicon de founded?
Silicon de was founded in 1996. It employs 51 to 100 people.
Where is Silicon de based?
Silicon de is headquartered in Munich, Germany, in the Europe region.
How does Silicon de make money?
Four revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are lead Generation Campaigns, whitepaper and Content Marketing and event Sponsorship.
Who are Silicon de's main competitors?
Silicon UK (NetMedia sister site) is listed as an others. Direct peers are Computerwoche, ChannelPartner, Heise Online, Golem.de, IT-Business and iX Magazine. Broad incumbents are The Register, ZDNet and CIO Magazine (Foundry / IDG).
Does Silicon de have an API?
No public API is recorded for Silicon de.
What industry is Silicon de in?
Silicon de's product category is B2B Technology Media. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 516.