What Venture Lighting International does

Venture Lighting International is a privately held, Ohio-domiciled designer and manufacturer of commercial and industrial lighting, founded in the early 1980s and operating today with 101–250 employees and wholly-owned subsidiaries across the United States, Canada, Australia, South Africa, the United Arab Emirates, India, China, and Japan. The company sells primarily to electrical distributors, electrical contractors, lighting specifiers/engineers, and end users in warehouses, manufacturing plants, retail, parking structures, sports facilities, and outdoor area lighting applications. CEO Happy Raphael leads a global commercial organization that combines direct regional field sales (Northeast, Southeast, Central, Western U.S.) with country-level subsidiaries and free professional lighting layout services used as a demand-generation tool.

The product portfolio is split across two technology platforms. The LED side is anchored by the Select-Pro family — indoor fixtures (highbays, panels/troffers, linear strips, vapor tights, downlight retrofits, temporary lights), outdoor fixtures (area lights, floods, wallpacks, canopy, garage lights, bollards), LED retrofit lamps, drivers, and poles — where Select-Pro's slide-switch CCT (3500K/4000K/5000K) and wattage selectability collapses nine SKUs into one, reducing stocking inventory by an estimated 88%. The HID side centers on proprietary Uni-Form® pulse start metal halide technology with a ~270V sustaining voltage (~50V above standard), Opti-Wave™ ballasts with 90% lumen maintenance, and sub-brands such as Super Pulse Start Long Life (40,000-hour, patent-pending), Super Pulse Start Ceramic (up to 90 CRI, 110 LPW), Natural White™ (CRI 90+, 5000K, S/P ratio 2.1), e-Lamp™ (electronic-ballast dimming to 35%), White-Lux®, and Energy Master® retrofit lamps, supported by matching HID ballasts, ignitors, and capacitors.

Venture generates revenue primarily through hardware sales of LED fixtures and lamps, HID lamps and ballasts, LED drivers, and steel poles (manufactured by Hapco), augmented by free lighting design services that function as a sales support layer rather than a paid revenue line. Pricing is quote-based B2B under Net 30 terms in U.S. dollars, with customers segmented as distributors, contractors, specifiers, and end users; multi-year contracts are common in the channel. Distribution flows through the company's regional subsidiaries, U.S. regional sales managers, and country-specific rep firms, with no public price list and no disclosed top-customer concentration.

Name

Venture Lighting International

Legal name

Venture Lighting International, Inc.

Website

https://venturelighting.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Venture Lighting International is a privately held, Ohio-based designer and manufacturer of commercial and industrial LED and HID lighting, selling Select-Pro LED fixtures and proprietary Uni-Form® metal halide systems to distributors, contractors, specifiers, and end users across eight countries.

Ownership category

akta.pro rank

Product category

Commercial & Industrial Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Commercial LED lighting
• Metal halide lamps
• HID ballasts and drivers
• Industrial lighting fixtures
• LED retrofit solutions

Headquarters

HQ city

Twinsburg

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixtures and Lamps: Sale of LED indoor and outdoor lighting fixtures including highbays, panels, troffers, downlights, linear surface mounts, area lights, floods, wallpacks, canopy lights, garage lights, bollards, and LED retrofit lamps. Select-Pro product line features color temperature and wattage selectability.
2. HID Lighting Products (Metal Halide & HPS): Sale of metal halide and high pressure sodium lamps including Uni-Form pulse start, standard probe start, White-Lux, Energy Master, Designer Color, Sports Lighting, and specialty lamps. Also includes ballasts, ignitors, capacitors, and related HID system components.
3. LED Drivers: Sale of LED drivers as standalone components or paired with fixtures. Backed by 5-year warranty.
4. Lighting Layout and Design Services: Free lighting design services utilizing latest software technology offered as a customer support and sales tool. Fill-out forms for project-based design support.
5. Poles and Pole Accessories: Sale of steel poles (manufactured by Hapco) and pole accessories. Steel poles include finish warranty and hardware warranties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Venture Lighting International designs and manufactures LED and HID lighting products sold primarily to electrical distributors, contractors, specifiers, and commercial/industrial end users. Its offering spans the Select-Pro LED fixture family with field-adjustable color temperature and wattage, indoor LED fixtures (highbays, panels, troffers, linear strips, vapor tights), outdoor LED fixtures (area lights, floods, wallpacks, canopies, garage lights, bollards), LED retrofit lamps, LED drivers, HID metal halide and HPS lamps, HID ballasts, steel poles, and free professional lighting layout design services. The company also integrates with Lutron indoor and Synapse outdoor lighting controls.

Product overview

Venture Lighting International offers a comprehensive portfolio of lighting solutions spanning LED and HID technologies. The LED offering is anchored by the Select-Pro product family featuring color temperature and wattage selectability, encompassing indoor fixtures (highbays, panels, strips, vapor tights, downlight retrofits, temporary lights), outdoor fixtures (area lights, floods, wallpacks, canopy, garage lights, bollards), LED lamps, drivers, and poles/accessories. The HID portfolio centers on proprietary Uni-Form pulse start metal halide technology with specialized variants including Super Pulse Start Long Life (SPL), Super Pulse Start Ceramic (SPC), Natural White high-CRI lamps, Designer Color, Energy Master, White-Lux, e-Lamp, and sports/specialty lamps, supported by matching ballasts. The company also provides free lighting layout design services. HID products are accessible via a separate domain (hid.venturelighting.com).

Differentiator

Problem solved

Functional benefit

Brands

• Select-Pro LED: Product line featuring LED fixtures including highbays, panels, strips, vapor tight fixtures, area lights, floods, wallpacks, garage lights, and canopies with CCT/wattage field-adjustable options
• Uni-Form
• Natural White
• White-Lux
• Energy Master
• Designer Color
• e-Lamp
• Super Pulse Start

Products and services

• Select-Pro LED Product Family Venture Lighting's flagship LED product family with field-adjustable color temperature (3500K/4000K/5000K) and wattage via slide switch, reducing stocking inventory by 88% (1 SKU instead of 9). Encompasses Select-Pro indoor fixtures (Modern Highbay, Linear Highbay, VSlim Lowbay, Back-Lit Panels, Edge-Lit Panels, Linear Strips, Vapor Tight) and outdoor fixtures (Area Lights, Floods, Wallpacks, Garage Lights, Canopy). Sold to electrical distributors, contractors, specifiers, and commercial/industrial end users.
• LED Highbay Fixtures Indoor LED highbay fixtures for industrial and commercial ceiling applications, including Select-Pro Modern Highbay, Select-Pro Linear Highbay, Select-Pro VSlim Lowbay, and VSplash NSF Highbay variants. Designed for warehouses, manufacturing plants, and large indoor commercial spaces.
• LED Panels and Troffers LED panel and troffer fixtures for ceiling installations in commercial spaces, including Select-Pro Back-Lit Panels and Select-Pro Edge-Lit Panels with field-adjustable CCT and wattage.
• LED Linear Surface Mount Fixtures Linear LED fixtures for surface mounting including Select-Pro Linear Strips, Select-Pro Vapor Tight, and Wrap fixtures for indoor commercial, industrial, and wet-location applications.
• LED Downlight Retrofit Kits LED retrofit kits for upgrading existing downlight fixtures to energy-efficient LED technology in commercial ceiling applications.
• LED Temporary Lights Temporary LED lighting solutions for construction sites and short-term installations, including 100W temporary work lights for job-site use.
• Environ LED Area Lights Outdoor LED area lighting fixtures for parking lots, roadways, and general site illumination. Environ Area Lights feature 300-480W models, higher lumens per watt, reduced backlight, and new light distributions.
• LED Flood Lights Outdoor LED flood lighting fixtures including Select-Pro Floods and VFloods for sports fields, building facades, signage, and general outdoor illumination.
• LED Wallpacks

Quantifiable outcome

• 88% reduction in LED panel SKU inventory (1 SKU instead of 9) with Select-Pro field-adjustable CCT/wattage panels
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• U.S. Customs and Border Protection (CBP) — CTPAT ProgramminorOthersVenture Lighting is a member of the Customs Trade Partnership Against Terrorism (CTPAT) program administered by U.S. Customs and Border Protection. This is a voluntary supply chain security program that demonstrates commitment to maintaining high security standards, procedures, and processes throughout business operations, protecting against drug trafficking, terrorism, human smuggling, and illegal contraband.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Signify (Philips Lighting): Global lighting incumbent with deep LED, connected (Interact), and HID product portfolios competing across commercial, industrial, and outdoor segments. Much larger scale but overlaps heavily with Venture's specification channels and international markets.
• Zumtobel Group: European commercial and architectural lighting group (Zumtobel, Thorn, Tridonic). Comparable product portfolio for indoor/outdoor commercial projects, especially relevant to Venture's European and global specification channels.

Direct peers

• GE Current, a Daintree company: Commercial and industrial LED lighting and controls provider (formerly GE Lighting Solutions). Competes in highbays, outdoor area lighting, and connected controls for the same specification-driven projects that Venture pursues.
• Cree Lighting (Pivotal / IDEAL Industries): LED lighting specialist serving commercial, industrial, and outdoor applications with strong presence in highbay and area lighting. Direct competitor in LED retrofit and specification-grade fixtures.
• Dialight: Industrial LED lighting specialist focused on heavy industrial, hazardous location, and outdoor area lighting. Overlaps with Venture's industrial highbay, outdoor area, and harsh-environment applications.
• Acuity Brands: Leading North American commercial and industrial lighting manufacturer with comparable indoor (panels, troffers, downlights) and outdoor (area, flood, wallpack) portfolios, plus controls. Direct competitor for Select-Pro and HID retrofit opportunities at distributors, contractors, and specifiers.
• Hubbell Lighting: Industrial and commercial lighting manufacturer (Columbia, Prescolite, Dual-Lite, Hubbell Outdoor). Direct competitor in harsh-environment, outdoor, and highbay LED segments sold through the same electrical distributor and contractor base.
• Eaton (Cooper Lighting Solutions): Major commercial and industrial lighting fixture manufacturer (Halo, Metalux, Lumark, McGraw-Edison). Competes head-to-head with Venture in highbays, outdoor area lighting, and retrofit lamps across electrical distribution channels.

Regional players

• Advanced Lighting Technologies: Closely affiliated lighting company (Venture self-identifies as 'An Advanced Lighting Technologies Company'). Competes in metal halide and specialty HID lamp markets across North America and APAC, sharing customer base and technical heritage.

Emerging players

• MaxLite: Mid-sized US LED lighting manufacturer offering indoor and outdoor fixtures plus retrofit lamps through distributors. Competes with Venture's Select-Pro line on price and SKU breadth in the electrical distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VentureLighting
• YouTubeyoutube.com/user/Ven7531
• Facebookfacebook.com/VentureLights
• LinkedInlinkedin.com/company/venture-lighting
• Instagraminstagram.com/venturelighting

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Lighting International