What API Forward Movement does

API Forward Movement (APIFM) is a Los Angeles-based nonprofit organization founded in 2007 that cultivates healthy, long-lasting, and vibrant Asian and Pacific Islander communities through community-centered engagement, education, and advocacy. The organization serves target populations in the South Bay, San Gabriel Valley, and broader Los Angeles County, with a particular focus on food-insecure families seeking culturally relevant produce (including taro and other traditional Pacific Islander ingredients), youth advocates, and environmental justice communities affected by air quality and climate concerns. APIFM operates programs under three primary brands: Food Roots Harvest (CalFresh enrollment, Emergency CSA, Community Food Hub), Food Roots Nourish (food education, cooking, movement, community health), and Sustainable SGV (a coalition covering water, land, air, and the MYARC youth advocacy program).

The organization delivers services through direct, in-person community engagement rather than technology products. Distribution occurs via food distributions at partner venues such as Malamalama Ole Lalolagi Church in Carson, MYARC youth sessions at the Alhambra office, one-on-one CalFresh enrollment support, and educational workshops. APIFM does not charge for its programs; instead, it is funded through a combination of individual donations (including a sustainer program), institutional grants from entities such as the LA Food Equity Fund, Southern California Edison, and SCAN Health Plan, and in-kind contributions from donor partners. Operational anchors include MOL Church and Alma Backyard Farms, which together support the MOL Garden Project launched in November 2025.

The organization is staffed by a small team (11-50 employees) with no disclosed executive leadership bios beyond named team members who present at funder convenings. It maintains an active digital presence across Facebook, Instagram, YouTube, a blog, and an email newsletter, and publishes annual impact reports and multilingual brochures (English, Chinese, Vietnamese, Spanish). Recent recognition includes the Southern California Edison Community Partnership Award, and the organization maintains a careers page indicating ongoing team expansion.

Name

API Forward Movement

Legal name

API Forward Movement

Website

https://apifm.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

API Forward Movement is a Los Angeles-based nonprofit founded in 2007 that cultivates Asian and Pacific Islander communities through food access, youth advocacy, and environmental justice programs in the South Bay and San Gabriel Valley.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Community Food Services (624210), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), International & Local Implementing NGOs (HLAJAKAD), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• Community health programs
• Food access services
• Environmental justice advocacy
• Youth advocacy programs
• Pacific islander outreach

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Individual donations from supporters through website donation portal, monthly sustainer program, and one-time gifts.
2. Grants and Funded Programs: Grant funding from organizations such as LA Food Equity Fund, Southern California Edison, and SCAN Health Plan to support specific programs including food access, environmental justice, and community health initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

API Forward Movement (APIFM) is a community-based nonprofit organization that cultivates healthy, long-lasting, and vibrant Asian and Pacific Islander communities through community-centered engagement, education, and advocacy. It delivers programs in food access (Food Roots Harvest, Food Roots Nourish), environmental sustainability (Sustainable SGV), youth advocacy (MYARC), and health education (Rethink Your Asian Drink), offering free food distributions, CalFresh enrollment support, community health resources, and youth-led environmental justice campaigns.

Product overview

API Forward Movement (APIFM) is a community nonprofit organization that does not offer technology products or services. Instead, it operates community programs including Food Roots Harvest (CalFresh enrollment, Emergency CSA, Community Food Hub), Food Roots Nourish (Food & Cooking, Movement, Community Health, CalFresh Outreach & Education), Sustainable SGV (Coalition, Water, MYARC youth program, Land conservation including APIs and Parks, APIs and Safer Streets, San Gabriel Mountains Forever Campaign, Air quality initiatives), and youth advocacy initiatives through MYARC. The organization focuses on cultivating healthy Asian and Pacific Islander communities through community-centered engagement, education, and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Food Roots Harvest: Program focused on food access initiatives including CalFresh enrollment, Emergency CSA, and Community Food Hub
• Food Roots Nourish
• Sustainable SGV
• MYARC
• Rethink Your Asian Drink

Products and services

• Food Roots Harvest A free food access program for Asian and Pacific Islander community members offering CalFresh enrollment assistance, Emergency CSA (Community Supported Agriculture) food boxes, and a Community Food Hub. Targets food-insecure families in the Los Angeles area seeking culturally relevant produce including taro and traditional Pacific Islander ingredients.
• Food Roots Nourish A free community program providing food and cooking education, movement classes, community health education, and CalFresh outreach for Asian and Pacific Islander community members. Designed to support nutrition literacy and community wellness in Los Angeles.
• Sustainable SGV A community coalition and environmental justice initiative addressing water, land, and air quality issues affecting Asian and Pacific Islander communities in the San Gabriel Valley. Activities include land conservation, safer streets advocacy, the San Gabriel Mountains Forever Campaign, and air quality monitoring and education.
• MYARC (Mobilizing Youth Advocates for Resilient Communities) A free youth advocacy program for high-school-aged participants that develops environmental justice leadership skills through civic engagement, air quality monitoring, and climate preparedness training. Cohort sessions are held at APIFM's Alhambra office.
• Rethink Your Asian Drink A free community health education initiative providing culturally tailored information on beverage consumption and health for Asian and Pacific Islander community members.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Malamalama Ole Lalolagi (MOL) ChurchcoreStrategic or Co-development PartnerLongtime church partner in Carson providing venue for food distributions. Home to MOL Garden Project (started November 2025 with two garden beds). Distribution site for taro leaves and traditional food items for community.
• Alma Backyard FarmscoreStrategic or Co-development PartnerPartnership to grow taro for the South Bay community addressing limited availability of fresh taro. Taro leaves purchased and distributed through MOL Church for families to prepare traditional dishes.
• Every Day ActionminorStrategic or Co-development PartnerDonor partner providing mochi pancake mix for community distribution events, adding treats for families at food distribution events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hunger Action Los Angeles: LA-based nonprofit advocating for food security policy and operating community food programs — comparable regional food-equity advocacy footprint and funder ecosystem.

Regional players

• Chinese for Affirmative Action: San Francisco-based API civil rights and community services organization with overlapping immigrant-serving programs, multilingual outreach, and grant-funded service delivery model.
• Little Tokyo Service Center: Los Angeles-based Asian American community development and social services nonprofit operating culturally specific food, health, and youth programs in a parallel API community.

Direct peers

• Pacific Islander Health Partnership: Southern California nonprofit specifically serving Pacific Islander health and wellness needs — directly comparable niche focus on PI community health and food access.
• Food Forward: Los Angeles-based nonprofit that recovers and distributes fresh produce to communities facing food insecurity — comparable regional food-distribution model with overlapping produce-supply partnerships.
• Southeast Asia Resource Action Center (SEARAC): National API nonprofit advancing equity, health access, and community-led advocacy for Southeast Asian Americans — shares APIFM's grant-dependent, advocacy-and-services hybrid model.
• Asian Pacific American Network of Oregon (APANO): API-led nonprofit coalition advancing equity through advocacy, civic engagement, and community organizing — a close functional analog with a similar community-organizing mission in a different geography.

Broad incumbents

• Asian Americans Advancing Justice Southern California: Larger, established Asian American civil rights and social services organization in Los Angeles operating overlapping food access, health equity, and advocacy programs at significantly greater scale than APIFM.
• Los Angeles Regional Food Bank: Largest regional food assistance organization serving LA County — competes for the same food-security philanthropic dollars and CalFresh-enrollment partnerships as APIFM.
• Asian Health Services: Oakland-based federally qualified health center serving Asian and Pacific Islander communities with clinical care, CalFresh enrollment, and community health programs — directly overlapping APIFM's health-equity and food access work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5YdAaYciSUtsrKye4i2ExQ
• Facebookfacebook.com/forwardapi
• Instagraminstagram.com/forwardapi
• Xx.com/forwardapi
• LinkedInlinkedin.com/company/apifm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about API Forward Movement