FitRev

What FitRev does

FitRev, Inc. is a privately held, Tampa, Florida-based commercial fitness equipment distributor and fitness center solutions provider operating for over 25 years and self-described as the oldest single-source fitness equipment distributor in Florida. The company holds exclusive authorized distribution rights for Precor Commercial and Peloton Commercial across Central and Southwest Florida, supplying commercial-grade cardio equipment (treadmills, ellipticals, bikes, rowers), selectorized strength equipment, functional training gear, and free weights to eight primary vertical segments: multi-family housing, hospitality, private clubs, education, government, corporate, community recreation, and senior living. Customer references include University of Tampa, Grey Oaks Country Club, Evermore Orlando Resort, Selene Oceanfront, Florida Southern College, Pinellas County Courthouse, CAE USA, Hilton Sandestin, Conrad Orlando, and Pasco County Fire Rescue.

The company operates a turnkey project model: complimentary 3D design and virtual walkthroughs enable clients to visualize layouts before installation, equipment is sourced and installed via direct field sales, commercial gym flooring is integrated through partnerships with multiple manufacturers (Centaur, Langhorn, PLAE, EarthSaver), financing and leasing are facilitated through partner lenders leveraging IRS Section 179 tax advantages, and authorized preventative maintenance and repair contracts (monthly through annual cadence) provide recurring post-installation service. Go-to-market is enterprise field sales — territory managers conduct site visits, deliver customized quotes, and engage property owners, developers, architects, and facility managers directly — supplemented by website inquiry forms and inbound phone/email. There is no evidence of reseller, marketplace, or distributor-of-distributors channels; all revenue flows through FitRev's direct sales team.

Revenue is generated through three primary streams: (1) hardware sales of commercial fitness equipment, which constitutes the bulk of project economics; (2) professional services including facility design/planning, flooring installation, and preventative maintenance; and (3) affiliate referrals to fitness equipment lenders. Pricing is quote-based and not publicly disclosed, with contract structures extending over multi-year horizons. Operating geographies are restricted to Central and Southwest Florida, and the company employs between 1 and 10 people.

Name

FitRev

Legal name

FitRev, Inc.

Website

https://fitrev.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

FitRev is a Tampa, Florida-based commercial fitness equipment distributor holding exclusive authorized distribution rights for Precor and Peloton Commercial across Central and Southwest Florida, serving multi-family, hospitality, education, government, corporate, and senior-living clients with turnkey design, equipment, flooring, financing, and maintenance solutions.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Distribution

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Commercial fitness equipment
• Fitness center design
• Equipment maintenance services
• Commercial gym flooring
• Fitness equipment leasing

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Fitness Equipment Sales: Sale of commercial fitness equipment including Precor and Peloton Commercial product lines along with other quality fitness equipment brands. Equipment includes cardio machines, strength training equipment, free weights, and functional training gear.
2. Equipment Service and Maintenance: Preventative maintenance programs and repair services for fitness equipment. Services include regularly scheduled maintenance visits, calibration, cleaning, lubrication, and inspections. Offered as monthly, quarterly, semi-annual, or annual agreements.
3. Financing and Leasing Referrals: FitRev refers customers to dedicated lenders who specialize in fitness equipment leases and capital. They help assemble financing or leasing programs to meet business needs through strategic partnership with financial institutions.
4. Commercial Flooring Solutions: Sale and installation of commercial gym and facility flooring including rubber tiles, rolls, interlocking tiles, carpet tiles, and carpet rolls. Custom-made flooring solutions integrated with each project.
5. Fitness Center Design and Planning: Expert planning and guidance for new fitness facilities including 3D design and virtual walkthroughs. Custom design solutions for each client's unique needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FitRev is an exclusive authorized distributor of Precor and Peloton Commercial fitness equipment serving Central and Southwest Florida. The company provides turnkey commercial fitness solutions including equipment sales, custom facility design with 3D visualization, commercial flooring installation, equipment financing and leasing referrals, and ongoing preventative maintenance and repair services.

Product overview

FitRev is a commercial fitness equipment distributor and solutions provider serving Central and Southwest Florida for over 25 years, operating as the oldest single source fitness equipment distributor in Florida. The company functions as an exclusive authorized distributor of Precor and Peloton Commercial fitness equipment product lines. Beyond equipment distribution, FitRev offers integrated services including custom fitness facility design with 3D visualization, commercial gym flooring installation, equipment financing and leasing programs, and comprehensive preventative maintenance and repair services. The product portfolio centers on commercial-grade cardio equipment (treadmills, ellipticals, bikes, rowers), selectorized strength equipment, and functional training solutions, complemented by facility design expertise and ongoing service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Precor Commercial Fitness Equipment Precor commercial fitness equipment including treadmills, ellipticals, bikes (recumbent and upright), rowing machines (Concept 2), and selectorized strength equipment (Discovery and Icarian series), distributed exclusively by FitRev in Central and Southwest Florida.
• Peloton Commercial Fitness Equipment Peloton for Business product line including commercial bikes, treadmills (Pro Series commercial treadmill), and rowers, distributed exclusively by FitRev in their service territory.
• Fitness Center Design and Planning Custom commercial fitness facility design services including complimentary 3D design and virtual walkthroughs to help clients visualize fitness center layouts, equipment placement, flow, and functionality before installation begins.
• Commercial Gym and Facility Flooring Custom commercial gym and fitness facility flooring solutions including rubber tiles, rolls, interlocking tiles, carpet tiles, and carpet rolls from manufacturers such as Centaur Flooring Systems, Langhorn Flooring, PLAE, and EarthSaver Specialty Flooring.
• Equipment Financing and Leasing Financing and leasing options for commercial fitness equipment through partnered financial institutions, with tax advantages under IRS Section 179 and custom payment structures assembled to meet business needs.
• Equipment Service and Maintenance Preventative maintenance programs and equipment repair services including regularly scheduled maintenance visits (monthly, quarterly, semi-annual, annual), calibration, cleaning, lubrication, and inspections for Precor, Peloton, and other commercial fitness equipment brands.

Quantifiable outcome

• Precor is preferred by exercisers, trainers, facility operators, and business owners alike in over 13,000 facilities in 100 countries worldwide
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Precor CommercialcoreChannel Partner/ Reseller/ DistributorFitRev is an exclusive authorized distributor of Precor fitness equipment serving the Central and Southwest Florida commercial fitness equipment market. Precor is described as a global leader with over 40 years of experience, providing full-service total fitness solutions to customers across industries and continents. The partnership ensures product support, service, and warranty honoring for Florida clients.
• Peloton CommercialcoreChannel Partner/ Reseller/ DistributorFitRev is an exclusive authorized distributor of Peloton Commercial fitness equipment (including Peloton Spaces and Pro Series) serving the Central and Southwest Florida market. Peloton for Business brings immersive cardio experiences including the first commercial treadmill to commercial fitness facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life Fitness: Global manufacturer of premium commercial cardio and strength equipment (treadmills, bikes, Hammer Strength) supplying commercial gyms, hospitality, and multi-family worldwide. Indirectly comparable to FitRev as the upstream brand whose products FitRev and other distributors resell, and which competes for direct end-customer relationships.
• Peloton Commercial: Commercial division of Peloton Interactive offering commercial bikes, treadmills, and Peloton Spaces environments to hotels, multifamily, and corporate wellness. Comparable both as a supplier of FitRev and as a potential direct competitor if Peloton elects to bypass regional distributors for large national accounts.
• Technogym: Premium Italian-origin manufacturer of commercial and residential fitness equipment with integrated digital ecosystem, often specified in luxury hospitality, corporate, and residential developments. Comparable to FitRev's Precor/Peloton positioning at the high-end commercial specification level.
• Precor (a Peloton company): Long-established commercial fitness equipment manufacturer owned by Peloton, distributed through authorized dealer networks including FitRev. Comparable as the primary upstream brand whose commercial equipment forms the backbone of FitRev's portfolio and whose strategic distribution decisions directly shape FitRev's economics.
• Johnson Health Tech (Matrix / Vision / Horizon): Global commercial and consumer fitness equipment manufacturer (Matrix Fitness, Vision Fitness, Horizon Fitness) selling through dealer and direct channels. Comparable to FitRev at the product-portfolio level as a competing brand whose commercial equipment is often substituted for Precor/Peloton in distributor proposals.
• Core Health & Fitness (Star Trac / StairMaster / Nautilus Commercial): Multi-brand commercial fitness equipment manufacturer (Star Trac, StairMaster, Nautilus Commercial, Schwinn) serving health clubs, hospitality, and multifamily. Comparable to FitRev's multi-brand positioning and frequently competes in similar project bids.

Direct peers

• 2nd Wind Exercise Equipment: Long-standing commercial fitness equipment distributor selling new and refurbished equipment to health clubs, hotels, and corporate facilities across multiple U.S. regions. Comparable to FitRev as a value-added reseller of multiple commercial equipment brands with service and design offerings, though operating at broader geographic scale.
• G&G Fitness Equipment: Commercial and home fitness equipment distributor serving facilities, schools, and corporate wellness centers in the Northeast U.S. with design, layout, and service capabilities. Highly comparable to FitRev in turnkey commercial fitness center solutions model, though operating in a different region.
• Global Fitness Holdings: Commercial fitness equipment dealer serving health clubs, multifamily, hospitality, and corporate clients with equipment, flooring, and service. Closely mirrors FitRev's commercial-project-led model with multi-brand equipment distribution and installation services.
• Exercise Warehouse: Online and project-based commercial fitness equipment reseller offering cardio, strength, and functional training equipment to facilities. Comparable as a multi-brand distributor with a hybrid online + project sales motion targeting similar commercial end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitrev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitRev