Stephens Auto

What Stephens Auto does

Stephens Auto Group (DBA Stephens Auto, Stephens of Bennington, Stephens CDJ, Stephens of Greenwich) is a privately held franchised automobile dealership group headquartered at 200 Northside Drive, Bennington, Vermont. The company sells new Chrysler, Dodge, Jeep, and RAM vehicles alongside pre-owned inventory, and operates a service and parts department to support ongoing maintenance. Its primary customer base is individual retail buyers across Vermont, western Massachusetts, eastern New York, and select out-of-state markets, with documented cross-state deliveries (e.g., to Ohio).

The business runs a traditional relationship-led sales motion augmented by digital tools. A Wix-hosted website (stephenscjd.com) supports online inventory browsing and an online buying/payment options tool that allows customers to complete the sales process remotely; the company also conducts sales by phone and delivers vehicles to out-of-state buyers. Staffing includes a General Manager (Jason West), a Sales Manager (Larry Cole), multiple sales professionals (Nick Lloyd, Keith Sullivan, Perry, Matt Cross, Blake McKee), finance personnel, and a service department led by a Service and Parts Director and Service Managers. Customer testimonials document repeat purchases (up to six vehicles per household) and short transaction times.

Revenue is generated primarily through retail vehicle sales, manufacturer financing arrangements, trade-ins, and the service/parts department. Pricing is quote-based and not publicly disclosed, varying by vehicle configuration and negotiation. The company is independently owned with no disclosed venture capital, private equity, or parent-company backing, and operates as a for-profit private business serving a regional New England customer base.

Name

Stephens Auto

Legal name

Stephens Auto Group

Website

https://stephenscjd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stephens Auto Group is a privately held franchised CDJR (Chrysler, Dodge, Jeep, RAM) dealership in Bennington, Vermont, selling new and pre-owned vehicles, offering financing and a service department, and serving individual retail buyers across Vermont, Massachusetts, New York, and select out-of-state markets with remote purchasing and delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Traditional automotive dealership revenue from selling new and used vehicles. Primary revenue stream from retail vehicle transactions including new CDJR (Chrysler, Dodge, Jeep, Ram) vehicles and pre-owned automobiles. Dealership also generates revenue through financing arrangements and vehicle service departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stephens Auto Group is a franchised Chrysler, Dodge, Jeep, and RAM (CDJR) automobile dealership in Bennington, Vermont selling new and pre-owned vehicles. It supplements traditional in-person sales with an online buying tool and out-of-state delivery, and operates a service and parts department for ongoing vehicle maintenance.

Product overview

Stephens Auto Group is a traditional automobile dealership offering new and used vehicles from four Chrysler/Dodge/Jeep/RAM (CDJR) brands. The company operates an online buying tool that enables customers to complete vehicle purchases digitally. The product portfolio consists of Chrysler, Dodge, Jeep, and RAM vehicles sold through the Stephens of Bennington location in Vermont, with an emphasis on facilitating both in-person and remote vehicle purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Vehicles New and pre-owned Chrysler brand automobiles sold to individual consumers at the Bennington dealership.
• Dodge Vehicles Dodge brand automobiles including muscle and performance cars sold to retail customers.
• Jeep Vehicles Jeep SUVs and off-road vehicles (Wrangler, Gladiator, Grand Cherokee, Renegade, Durango) sold to individual buyers.
• RAM Vehicles RAM pickup trucks (e.g., Ram 1500) sold for personal and work/towing use.
• Online Buying Tool / Payment Options Digital tool that lets customers view payment options and complete the vehicle sales process from start to finish online, supporting remote purchases.
• Vehicle Financing In-house arranged financing and paperwork handling supporting vehicle purchases for retail customers.
• Service & Parts Department Vehicle maintenance and repair services managed by dedicated service advisors and a parts director for ongoing customer support.

Quantifiable outcome

• Multiple customers report completing vehicle purchases in under 3 hours from arrival to departure
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CarMax: Largest US used-car retailer with national footprint, omnichannel buying, and home delivery options. Comparable to Stephens on the used-vehicle side and on the remote purchase/delivery model, though at significantly larger scale.
• Group 1 Automotive: Internationally operating automotive retailer with 200+ franchises including CDJR brands. Comparable multi-brand franchised dealer with new/used vehicle sales, service operations, and digital retailing capabilities.
• Sonic Automotive: Publicly traded Fortune 500 automotive retailer operating CDJR franchises and EchoPark used-vehicle stores. Comparable as a franchised dealer group with new-vehicle franchises plus used-car retail and digital buying tools.
• Asbury Automotive Group: Large US automotive retailer with 150+ new-vehicle franchises and Clicklane digital retailing platform. Comparable franchised CDJR dealer operator with omnichannel sales model.
• AutoNation: America's largest automotive retailer with 200+ franchises spanning multiple brands including Chrysler/Dodge/Jeep/RAM. Comparable as a multi-brand franchised dealer with both new and pre-owned vehicle operations, plus service and parts.
• Lithia Motors: Largest US auto retailer operating hundreds of franchised stores including CDJR brands across the country. Comparable as a multi-brand franchised dealer group with both new and used vehicle operations, though at vastly greater scale than Stephens.

Emerging players

• Carvana: Pure-online used-car retailer offering nationwide inventory with home delivery and a fully digital purchase process. Comparable to Stephens' out-of-state delivery capability and online payment tool, though Carvana operates entirely without physical dealerships.
• Vroom: Online used-vehicle retailer with home delivery and digital financing. Comparable to Stephens' remote purchase and delivery model for used vehicles, though operates at national scale without a franchised new-car business.

Regional players

• Bergey's Chrysler Jeep Dodge Ram: Family-owned CDJR dealer group in the Northeast/Mid-Atlantic with multiple locations and similar franchised-dealer business model. Comparable as a regional multi-location CDJR franchisee operating in a similar geographic and demographic context as Stephens.

Others

• CarGurus: Leading online automotive marketplace connecting shoppers with dealers and private sellers. Comparable as an enablement channel that drives lead generation and visibility for independent dealers like Stephens via its listings platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stephenscjdr
• LinkedInlinkedin.com/company/stephens-chrysler-jeep-dodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stephens Auto