K&K Insurance Brokers

What K&K Insurance Brokers does

K&K Insurance Brokers, Inc. Canada is a specialty insurance underwriter focused exclusively on the Canadian sports, leisure, and entertainment industries, operating as a wholly owned subsidiary ultimately held by Aon plc. Founded in 1990 in response to demand for niche underwriting expertise in Canada, the company is headquartered at 5500 North Service Road, Suite 404, Burlington, Ontario, and distributes exclusively through licensed Canadian insurance brokers rather than direct-to-consumer channels. Its underwriting platform is built around deep domain specialization rather than proprietary technology, with product decisions, pricing, and risk classification performed by a named Burlington-based underwriting team.

The product surface spans over 80 specialty insurance products organized into six core categories—Adventure Tourism, Events, Motorsports, Recreation, Sports & Fitness, and Venues & Facilities—plus supplementary coverages such as Tenant User Liability (TULIP), Participant Accident, Excess & Umbrella Liability (up to $5M), Event Cancellation, and Directors' & Officers' Liability (up to $5M). Coverage is tailored to non-standard risks that generalist carriers decline or underprice, including climbing gyms, go-kart tracks, motorsports events, water parks, rodeos, amusement parks, sports leagues, escape rooms, axe throwing venues, performing arts centres, and resorts. Minimum annual premiums range from $1,000 (concert promoters) to $25,000 (water parks), with broader product tiers commonly requiring $2,500–$5,000 minimums, and the company insures more than 10,000 events and organizations per year.

The revenue model is quote-based subscription insurance: brokers submit applications on behalf of clients, K&K underwriters price and bind the policy, and premiums are collected annually. Broker onboarding is low-friction—no volume commitments or contracts are required, only licensing documentation and E&O verification. Distribution is B2B2C, with no direct consumer marketing; customer touchpoints are the company website (kandkcanada.com), phone lines ((800) 753-2632, (905) 602-9339), and a dedicated claims email. There is no AI/ML component disclosed in underwriting, pricing, or distribution.

Name

K&K Insurance Brokers

Legal name

K&K Insurance Brokers, Inc. Canada

Website

https://kandkcanada.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

K&K Insurance Brokers, Inc. Canada is a Burlington, Ontario-based specialty insurance underwriter offering 80+ products across sports, leisure, and entertainment industries, distributed exclusively through licensed Canadian brokers. Wholly owned by Aon plc, the firm insures over 10,000 Canadian events and organizations annually.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro industry

PRIMARYFSAJAFAM

Nonprofit / Social Services BOP

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)

SECONDARYFSAJADAF

Directors & Officers (D&O) Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

SECONDARYFSAJAMAH

Specialty & Excess/Surplus Lines (E&S)

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Specialty insurance brokerage
• Sports insurance
• Event insurance
• Recreation insurance
• Entertainment insurance

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: K&K Insurance Canada generates revenue through insurance premiums charged to policyholders. Coverage is provided through specialty insurance products for various organizations including adventure tourism operators, event organizers, motorsports facilities, recreation venues, sports organizations, and entertainment facilities. Premiums vary by product type with minimum premiums ranging from $1,000 to $25,000 depending on coverage type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

K&K Insurance Canada is a specialty insurance provider underwriting and issuing coverage for sports, leisure, recreation, motorsports, events, and entertainment organizations across Canada. The company offers over 80 distinct insurance products organized into seven categories — Adventure Tourism, Events, Motorsports, Recreation, Sports and Fitness, Venues and Facilities, and Additional Coverages — distributed exclusively through licensed Canadian insurance brokers. K&K underwrites policies, sets pricing, and handles claims for more than 10,000 events and organizations annually.

Product overview

K&K Insurance Canada operates as a specialty insurance provider offering over 80 distinct insurance products across six core product categories: Adventure Tourism Insurance (covering climbing gyms, guided tours, hunting/fishing lodges, sleigh riding, whitewater rafting, and ziplines); Events Insurance (covering concert promoters, corporate events, entertainers, exhibitions, fairs, festivals, parades, rodeos, and trade shows); Motorsports Insurance (covering auto driving experiences, go-kart tracks, motorcycle driving schools, events/facilities/clubs, owners/sponsors, and off-track storage); Recreation and Outdoors Insurance (covering agricultural societies, amusement parks, aquariums, axe throwing, bowling centres, campgrounds, camps, escape rooms, family fun centres, hobby farms, inflatables, laser tag, rifle ranges, social clubs, themed attractions, water parks, and zoos); Sports and Fitness Insurance (covering amateur/pro/semi-pro teams, fitness studios, health clubs, martial arts schools, personal trainers, school athletics, sport retail, sports associations/clubs/leagues, sports camps/clinics, tournaments, and yoga studios); and Venue and Facility Insurance (covering arcades/VR/golf simulators, arenas/stadiums, auditoriums, bingo halls, casinos, civic/convention centres, community centres, entertainment venues, horse tracks, indoor playgrounds, indoor skate parks, live theatre, multi-use facilities, museums, performing arts centres, resorts, and skating facilities). Additional supplementary coverages include Tenant User Liability (TULIP), Participant Accident, Excess and Umbrella Liability, Event Cancellation, and Directors' and Officers' Liability Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Tourism Insurance

Quantifiable outcome

• Over 10,000 events and organizations insured each year
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• K&K Insurance Group, Inc.coreOthersK&K Insurance Canada is a wholly owned subsidiary of K&K Insurance Group, Inc. K&K Canada was founded in 1990 in response to overwhelming demand for insurance products in the sports, leisure, and entertainment industry in Canada. The US parent company provides corporate support and brand affiliation.
• Aon plccoreOthersK&K Insurance Canada is owned by Aon plc, a leading global professional services firm providing a broad range of risk, retirement, and health solutions. Aon provides corporate ownership and global professional services resources to the K&K Canada operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Markel Specialty: Markel writes specialty property/casualty and accident & health lines including sports, leisure, and motorsports coverage in the US, with adjacent appetite to K&K's sports/leisure book.
• Aon plc: Global risk and insurance brokerage parent of K&K Canada; competes broadly with specialty underwriters and brokers across commercial P&C placements relevant to K&K's client base.
• Marsh Canada: Part of Marsh McLennan; major global insurance brokerage operating in Canada with commercial P&C placement capabilities that overlap with K&K's broker-driven distribution space.
• Allianz Insurance Canada: Large multinational insurance carrier with a Canadian P&C operation; writes some specialty commercial lines relevant to K&K's sports/leisure/event clients, though from a broad-portfolio perspective rather than a specialization.

Regional players

• Trisura Guarantee Insurance Company: Canadian specialty insurance carrier with strong presence in niche commercial and surety lines; competes in adjacent specialty P&C segments in Canada relevant to K&K's sports/leisure/explosion book.
• Northbridge Insurance: Canadian-focused commercial P&C carrier (Federated/Pacific) underwriting specialty commercial lines including sports and entertainment-adjacent risks; serves similar Canadian niche markets as K&K.
• Intact Public Entities: Canadian specialty insurance operation under Intact Financial writing coverage for municipalities, recreational facilities, and community organizations — directly comparable customer segments to K&K's nonprofit sports/recreation clients.

Emerging players

• Heffernan Insurance Brokers (Specialty Group): Independent brokerage serving sports, recreation, and entertainment clients in Canada and the US — adjacent distribution and specialization that overlaps with K&K's broker-driven placement model.
• Sportscover International: A specialty sports and leisure insurer focused on participants, teams, and sporting event cancellation cover; competes with K&K's Sports & Fitness and Events categories on a niche-overlap basis.

Direct peers

• K&K Insurance Group, Inc. US parent/sister company of K&K Canada; operates the same specialty sports/leisure/entertainment underwriting franchise in the United States and provides products that closely mirror K&K Canada's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/k-k-insurance-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K&K Insurance Brokers