Grillido

What Grillido does

Grillido is a Munich-based foodtech company founded in 2015 that develops and manufactures plant-based meat alternative products, principally protein sausages and snack foods, positioned around the consumer proposition of 'enjoyment without sacrifice' (Genuss ohne Verzicht). The company's core technology is rooted in plant-based protein formulation rather than software or AI, with products sold as packaged food items through its own DTC ecommerce storefront at grillido.de and listed in German supermarket retail channels. In January 2023, Beneo — a subsidiary of Südzucker Group, one of Europe's largest agricultural and sugar producers — acquired a 14% strategic minority stake in the company, providing capital, ingredient expertise, and a pathway into mainstream supermarket distribution.

Grillido's go-to-market combines direct-to-consumer ecommerce (used both as a sales channel and as a consumer feedback loop for product iteration) with conventional supermarket retail listings in Germany. The company has added a separate B2B foodservice channel via grillido-foodservice.de targeting commercial food service operators. Its customer base is described as health-conscious consumers seeking plant-based protein alternatives without compromising on taste or eating experience. The company is co-led by founders and managing directors Manuel Stöffler and Michael Ziegler and operates with a headcount in the 11-50 range.

With Südzucker Group's backing, Grillido has stated plans to establish its own production facilities (moving from co-manufacturing toward vertical integration) and to expand into international markets. No disclosed revenue, no further funding rounds beyond the 2023 Beneo transaction, and no AI/ML capabilities are documented in the available data. The company remains private and operates solely within Germany.

Name

Grillido

Website

https://grillido.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-based meat products

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFANAKAA

Plant-Based Meat Manufacturers (End-to-End Brands)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFANAKAO

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYCRADAAAH

Plant-Based & Alternative Proteins (Packaged)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

Keywords

• Plant-based meat
• Vegan sausages
• Protein snacks
• Meat alternatives
• Food technology

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plant-based meat products: Sale of plant-based meat alternative products through ecommerce platform and supermarket distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Grillido manufactures and sells plant-based meat alternative products, including protein sausages and snack foods, positioned as 'enjoyment without sacrifice' (Genuss ohne Verzicht). The company reaches consumers directly through its own ecommerce platform and distributes through supermarket shelves, and serves commercial buyers through a dedicated foodservice portal.

Product overview

Grillido is a Munich-based foodtech company specializing in plant-based meat solutions. The company operates a direct-to-consumer ecommerce platform and a dedicated foodservice channel (Grillido Foodservice). Grillido focuses on providing plant-based meat alternatives that deliver on taste and experience, positioning its offerings as 'enjoyment without sacrifice.' The company received a 14% investment from Beneo (a subsidiary of Südzucker Group) to support growth, market expansion, and consumer insights into plant-based meat preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Grillido Plant-Based Meat Products

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Veganz: German plant-based food company with both own-brand retail products and a specialty retail concept. Comparable in DACH plant-based positioning and brand-led market approach.
• Berief Food: German plant-based food startup producing vegan proteins (incl. tofu-based and plant-based meat alternatives) for retail and foodservice. Comparable in stage, geography, and emerging-brand positioning.

Broad incumbents

• Beyond Meat: Global plant-based meat leader with established retail and foodservice distribution in Europe, including sausage and burger formats. Competes in the same product categories but operates at significantly greater scale and brand recognition.
• Quorn: Established mycoprotein-based meat alternative brand with broad European retail and foodservice distribution. Comparable as a category incumbent in the European plant-based protein space, particularly in foodservice.
• Impossible Foods: Global plant-based meat brand with growing European retail and foodservice presence. Comparable in product format and category, though positioned as a broad incumbent rather than a niche DACH-focused player.
• Nestlé Professional (foodservice arm): Nestlé's foodservice channel in Germany distributing Garden Gourmet and other plant-based products to commercial operators. Comparable as a competitor in the same foodservice channel Grillido targets via grillido-foodservice.de.

Direct peers

• Rügenwalder Mühle: Established German meat and plant-based producer with a major plant-based sausage and cold-cut range sold through the same German supermarket channel Grillido targets. Directly comparable in product format (sausages/snack proteins) and category positioning.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand in Germany, offering burgers, sausages, and snack-style protein products across retail and foodservice. Directly comparable SKU mix and DACH retail go-to-market.
• Wheaty / Topas GmbH: German plant-based brand focused on vegan sausage and cold-cut substitutes under the Wheaty label. Comparable in product format, brand positioning (taste-led vegan protein), and DACH retail footprint.
• LikeMeat: German plant-based meat brand (part of the Tofutown Group) specializing in vegan schnitzels, burgers, and sausage-format products. Closely comparable niche plant-based brand with similar German retail distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Grillido
• Facebookfacebook.com/grillido

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grillido