Forest360
Forest360 is a New Zealand-based full-service forestry management firm offering land use assessment, forest management, harvesting, log marketing, and ETS/carbon advisory to private woodlot owners and institutional forest investors across New Zealand, recently merged with PF Olsen.
- Company typePrivate
- Founded1999
- HeadquartersWanganui, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Forest360 does
Forest360 is a New Zealand-based forest advisory and management services firm that delivers end-to-end forestry stewardship to private woodlot owners and institutional forest investors across the country. The company was formed around 2019 through the merger of two predecessor firms, Woodnet and FOMS, combining more than 30 years of operational experience. In December 2025, Forest360 merged with PF Olsen under private equity backing from Adamantem Capital and Quayside Holdings to create the largest independent forest management company in Australasia. Headquartered in Whanganui with offices in Feilding and Masterton, the company operates regional field teams spanning the North Island from Northland to Wellington.
The company's core offering covers the full forestry lifecycle: land use assessment, forest establishment, ongoing forest management, harvesting coordination, log marketing to domestic and export markets, ETS (Emissions Trading Scheme) consulting, carbon credit advisory and trading, and environmental and sustainability services. Its technology stack leverages GIS mapping, remote sensing, drone surveillance, and data analytics for forest health monitoring, biomass assessment, and harvest planning. Supporting digital tools include the Net Returns Calculator, Forest Access Induction portal, and proprietary Carbon Credit Price NZ and Log Price NZ trackers, supplemented by a content library of market updates authored by the COO and educational guides on forestry and carbon trading. The company holds FSC (Forest Stewardship Council) certification alignment.
Forest360 generates revenue through four streams: recurring forest management fees, transaction fees from harvesting and log marketing, professional services fees for ETS and carbon advisory, and transaction fees from facilitating carbon credit trading through the NZ ETS. Pricing is quote-based and negotiated per client rather than publicly disclosed. The go-to-market is sales-led, anchored by regional field teams that engage forest owners directly, with self-service online tools generating mid-funnel leads. The wholly owned subsidiary Sequest Solutions Limited supports forestry management operations, and Forest360 Limited is the legal entity.
Forest360 firmographics
Firmographics- Name
- Forest360
- Legal name
- Forest360 Limited
- Website
- https://forest360.nz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forest360 is a New Zealand-based full-service forestry management firm offering land use assessment, forest management, harvesting, log marketing, and ETS/carbon advisory to private woodlot owners and institutional forest investors across New Zealand, recently merged with PF Olsen.
- Ownership category
- akta.pro rank
Forest360 industry classification
Industry- Product category
- Forestry Management Services
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Timberland Asset Management & Consulting (AFAMAAAI)
- akta.pro secondary industries
- Timberland Operations Planning & Contractor Management (AFAMAKAE), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)
Keywords
Where Forest360 is headquartered
LocationHeadquarters
- HQ city
- Wanganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices10 records
Markets served
Forest360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Forest Management Fees: Ongoing forest management fees charged to forest owners for advisory, planning, monitoring, and operational oversight services across the full forestry lifecycle from land use assessment through to harvest and re-establishment.
- Harvesting and Log Marketing: Revenue from coordinating and marketing harvested timber/logs to domestic sawmills and export markets, including logistics and sales services.
- ETS and Carbon Advisory: Consulting fees for Emissions Trading Scheme registration, carbon credit accounting, MRV (Monitoring, Reporting, and Verification), and ETS compliance advisory for forest owners.
- Carbon Credit Trading: Facilitation of carbon credit trading through the NZ ETS, where the company helps forest owners register forests in the ETS and generate NZU units from carbon sequestration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Forest360 product offering
Product offeringCore offering
Forest360 provides full-service forestry management across New Zealand, covering land use assessment, forest establishment, ongoing management, harvesting coordination, log marketing, and Emissions Trading Scheme (ETS) carbon consulting. The company serves private forest owners and institutional investors with end-to-end advisory and operational services spanning the entire forestry lifecycle.
Product overview
Forest360 is a full-service forestry management company offering a unified platform of services spanning the entire forestry lifecycle. The core offering includes Land Use Assessment, Forest Management, Harvesting and Log Marketing, Emission Trading Scheme Consulting and Carbon Advice, and Environment and Sustainability services. Supporting tools include the Net Returns Calculator, Carbon Credit Price NZ resource, Log Price NZ resource, and ETS Q&A. The company operates throughout New Zealand with offices in Feilding, Masterton, and Whanganui. Forest360 was formed from the merger of two industry specialists, Woodnet and FOMS, and has now merged with PF Olsen to create the largest independent forest management company in Australasia.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Use Assessment
Quantifiable outcome
- Pruned logs command approximately $70/tonne higher prices than unpruned logs, converting to approximately $8,000/ha additional value at harvest
- +3 more outcomes
Companies that use Forest360
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Forest360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Forest360 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PF OlsencoreForest360 and PF Olsen agreed to merge in December 2025, creating the largest independent forest management company in Australasia. The transaction brought together two major players in the New Zealand forestry sector under a consolidated structure, with the partnership intended to support the merged group's next stage of growth. The merger was announced publicly on December 11, 2025.
- AgrarianminorAgrarian is listed as an advisor to Forest360 on the website footer. The nature of the advisory relationship is not detailed.
- FSC (Forest Stewardship Council)minorForest360 displays the FSC (Forest Stewardship Council) logo on its website, indicating membership or certification alignment with FSC standards for responsible forest management.
- Specialty Timbers LimitedminorSpecialty Timbers Limited and Trevor Masters Limited were fined following the 2023 death of truck driver Greg Stevens on a private forestry road. Forest360 Limited entered into a separate enforceable undertaking to invest over $400,000 in safety actions related to the same incident. Not a commercial partnership but a regulatory/legal relationship arising from a workplace safety incident.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Forest360 competitors and assessment
Company assessmentDirect peers
- Tilhill Forestry: UK-based forestry management and harvesting company managing over 250,000 hectares. Comparable as a long-established, full-lifecycle forest management and timber marketing firm operating in a single national market.
- New Forests: Australia-based sustainable forestry investment manager operating across Australasia, the US, and Southeast Asia. Comparable as a vertically integrated forestry management and investment advisory firm serving institutional investors and forest owners with similar service breadth.
- PF Olsen: New Zealand-based forest management company that merged with Forest360 in December 2025 to create the largest independent forest management company in Australasia. Provides directly comparable full-service forest management, harvesting, and log marketing services across NZ.
- Timberlands Pacific: New Zealand-based forest management and advisory firm serving forest owners in the Pacific region. Direct peer offering similar cradle-to-grave forest management and ETS-related advisory services.
Regional players
- Forestry Corporation of NSW: State-owned forestry manager in New South Wales, Australia, managing over 2 million hectares of softwood and hardwood plantations. Comparable as a large-scale forest management organization in the broader Australasian region, though operating as a state-owned entity.
Broad incumbents
- Rayonier New Zealand: NZ subsidiary of US-listed timber REIT Rayonier, one of the largest radiata pine owners in New Zealand. Comparable as a major forest asset owner/manager in the same NZ market, though vertically integrated into timber processing.
- Forest Investment Associates (FIA): US-based timberland investment management organization managing over $6 billion in forestry assets. Comparable as a third-party forestry asset manager providing institutional investors with portfolio-level advisory, harvesting, and carbon services.
- Hancock Natural Resource Group: US/global timberland investment management organization (part of Manulife Investment Management). Comparable as a large-scale institutional forestry investment manager with comparable portfolio management, harvesting oversight, and sustainability advisory capabilities.
- Weyerhaeuser: US-listed timber REIT managing ~12.4 million acres of timberlands globally, with operations in NZ via Weyerhaeuser NZ. Comparable as a major institutional forest asset manager and timber marketer, though diversified across multiple geographies and processing.
Emerging players
- 4 Rivers Group: New Zealand forestry advisory and management services firm. Comparable as a domestic NZ forest management peer with overlapping harvesting coordination, ETS advisory, and asset management offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Forest360 social profiles
Digital presenceForest360 compliance and trust
Trust signalCompliance1 record
Forest360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forest360 leadership team
Management profileNumber of profiles
Profiles3 records
Forest360 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Forest360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forest360 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forest360
What does Forest360 do?
Forest360 provides full-service forestry management across New Zealand, covering land use assessment, forest establishment, ongoing management, harvesting coordination, log marketing, and Emissions Trading Scheme (ETS) carbon consulting. The company serves private forest owners and institutional investors with end-to-end advisory and operational services spanning the entire forestry lifecycle.
Is Forest360 a public or private company?
Forest360 is a private company. It is classified as private equity controlled and is currently operating.
When was Forest360 founded?
Forest360 was founded in 1999. It employs 11 to 50 people.
Where is Forest360 based?
Forest360 is headquartered in Wanganui, New Zealand, in the Oceania region.
How does Forest360 make money?
Four revenue lines are on record. Forest Management Fees are the primary driver. The others are harvesting and Log Marketing, ETS and Carbon Advisory and carbon Credit Trading.
Who are Forest360's main competitors?
Direct peers on record are Tilhill Forestry, New Forests, PF Olsen and Timberlands Pacific. Forestry Corporation of NSW is listed as a regional player. Broad incumbents are Rayonier New Zealand, Forest Investment Associates (FIA), Hancock Natural Resource Group and Weyerhaeuser. 4 Rivers Group is listed as an emerging player.
Does Forest360 have an API?
No public API is recorded for Forest360.
What industry is Forest360 in?
Forest360's product category is Forestry Management Services. Its primary akta.pro industry code is AFAMAAAI, Timberland Asset Management & Consulting, with a secondary code of AFAMAKAE, Timberland Operations Planning & Contractor Management. Its NAICS code is 11531 and its SIC code is 800.