Stavsnas Boatyard & Sjomack

What Stavsnas Boatyard & Sjomack does

Stavsnäs Båtvarv & Sjömack (legal entity Stavsnäs Macken AB) is a single-location, family-scale marine service business founded in 1959 and operating at Stavsnäs Vinterhamn in the Stockholm archipelago, Sweden. The company employs between 1 and 10 staff and serves individual recreational small-boat owners with a one-stop marina offering: an authorized workshop for Suzuki Marine, Suzuki ATV, and Honda Marine products (including computerized Suzuki diagnostics), a 24/7 land-and-sea fuel station supplying 98 octane (E5) gasoline and diesel through SDO Energi/Preem, a retail store functioning as a SeaSea ServicePoint with approximately 100,000 marine articles available via online order and in-store pickup, and seasonal services including winter storage, boat bottom washing (up to 2-ton lift capacity), launching, and GPS installation.

Revenue is generated through six streams: workshop service and repair billed at 1,100 SEK/hour for additional labor plus an environmental fee of 105 SEK, fuel transactions on a 24/7 basis with account automats on both land and sea sides, retail product sales (including SeaSea catalog items), authorized dealer sales of Suzuki outboard motors and ATVs and Honda marine products, quote-based winter storage packages bundling haul-out, conservation, and re-launching, and ancillary boat services such as bottom painting and pressure washing. Go-to-market is direct-to-consumer at the physical facility, supplemented by SeaSea's e-commerce platform acting as a click-and-collect channel and minimal organic social media presence on Facebook and Instagram.

The operation is structurally seasonal, with demand concentrated in the Swedish boating season of approximately May through September, supported by seasonal hiring of summer and shoulder-season weekend staff. The entire infrastructure footprint is outdoor-based in the Vinterhamn harbor area, and the company holds no patents, certifications, or regulatory approvals beyond its OEM dealer authorizations. There is no external investment, parent entity, or institutional ownership disclosed; the company is privately held under Swedish Aktiebolag law.

Name

Stavsnas Boatyard & Sjomack

Legal name

Stavsnäs Macken AB

Website

https://stavsnasbatvarv.se

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Stavsnäs Båtvarv & Sjömack is a single-location Stockholm archipelago boatyard and marine service station serving recreational small-boat owners with authorized Suzuki and Honda engine service, 24/7 fuel, retail, and seasonal winter storage.

Ownership category

akta.pro rank

Product category

Boatyard and Marina Services

NAICS

Ship Building and Repairing (336611), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

akta.pro secondary industry

Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)

Keywords

• Boat repair services
• Marine engine sales
• Boatyard services
• Marina fuel station
• Winter boat storage

Headquarters

HQ city

Stavsnäs

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Boat Service & Repair: Workshop provides service and repair of outboard motors, boats, and quad bikes. Revenue from labor (1100 SEK/hour for additional work) plus materials. Includes routine maintenance, computer diagnostics for Suzuki motors, and specialized work like hydraulic steering installation.
2. Fuel Sales: 24/7 fuel station selling 98 octane (E5) gasoline and diesel. Receives fuel supply through SDO Energi from Preem. Account automats available on both land and sea sides for customer convenience.
3. Retail Sales: On-site retail store offering boating accessories and supplies with approximately 100,000 articles. Operates as SeaSea ServicePoint allowing customers to order online via seasea.se and pickup in-store.
4. Motor & ATV Sales: Authorized dealer sales of Suzuki outboard motors, Suzuki ATVs, and Honda Marine products. Revenue from direct product sales as a dealer.
5. Winter Storage: Seasonal boat winter storage service including boat lifting (up to 2 tons), bottom washing, motor conservation, battery service, covering, spring cleaning, and launching. Quote-based pricing.
6. Boat Services: Boat bottom pressure washing, launching services, and boat improvement painting (bottom paint application). Additional services include GPS installation, instruments, wiper motors, and interior boat cleaning.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Stavsnas Boatyard & Sjomack operates a traditional Swedish boatyard and marina service station in Stavsnäs in the Stockholm archipelago, providing boat and outboard motor servicing, sales of Suzuki and Honda marine engines, sales of Suzuki ATVs, winter storage, boat bottom washing, seasonal launching, a 24/7 fuel station in partnership with SDO Energi, an on-site retail shop, and a SeaSea ServicePoint for maritime supplies.

Product overview

Stavsnas Boatyard & Sjömack is a small-boat marina and service center offering an integrated portfolio of boat services and marine retail. The core offering consists of a full-service boat workshop (Service & Reparation) providing authorized maintenance and repairs for Suzuki and Honda marine engines, plus engine and ATV sales. Supporting services include boat bottom washing, winter storage (Vinterförvaring) with comprehensive maintenance packages, and boat launching. A companion fuel station (Sjömack) operates 24/7 serving both land and sea customers with gasoline, diesel, and freshwater. The retail shop (Bensin & Butik) offers convenience items alongside SeaSea Servicepoint, an authorized marine equipment outlet with approximately 100,000 articles available for in-store ordering and pickup. The operation functions as a unified boatyard and marine fuel station (båtvarv och sjömack) serving the small-boat community in the Stockholm archipelago.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Workshop and Outboard Motor Servicing Repair, maintenance and servicing of boats and outboard motors for recreational boat owners at the Stavsnäs facility, supported by computer-based engine diagnostics.
• Suzuki and Honda Marine Engine Sales Retail sale of new Suzuki and Honda marine outboard engines through authorized-dealer partnerships, targeted at recreational boat owners.
• Suzuki ATV / Quad Bike Sales Retail sale of Suzuki all-terrain vehicles for recreational off-road use, sold through the boatyard's authorized Suzuki dealer relationship.
• Winter Boat Storage Off-season storage of recreational boats at the Stavsnäs boatyard, with subsequent spring re-launch handled by the yard.
• Boat Bottom Washing and Hull Cleaning Hull cleaning to remove algae and biofouling from boat bottoms, typically performed as part of the spring launch service.
• Boat Launching and Hauling Seasonal launching and hauling of boats between water and storage using boatyard handling equipment.
• 24/7 Marine Fuel Station Self-service marine fuel station at the Stavsnäs site, operated in partnership with SDO Energi and available around the clock.
• SeaSea ServicePoint Branded partner service point for SeaSea maritime supplies and accessories, located at the Stavsnäs facility.
• On-site Marine Retail Shop Retail chandlery shop selling marine accessories, parts and consumables to visiting boat owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki Marine outboard motors and marine products. The workshop performs service, repairs, and computerized diagnostics specifically for Suzuki motors using proprietary diagnostic programs. Suzukimotorer are specifically adapted for these computerized diagnostic systems.
• Suzuki ATVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki all-terrain vehicles (ATVs). Sales and service support for Suzuki quad bikes.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda Marine outboard motors. Service and repairs available for Honda marine products.
• SeaSeacoreChannel Partner/ Reseller/ DistributorSeaSea ServicePoint partner with approximately 100,000 articles in the product assortment. Customers can order through seasea.se and pickup in-store. The company serves as a delivery and pickup point, extending SeaSea's reach to the archipelago location. Guides available for propellers, autumn/winter prep, and spring launching.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Volvo Penta: Major marine engine OEM with a strong dealer/service network across Sweden. Comparable only in the marine powertrain service ecosystem; competes indirectly for service wallet share via its own dealer network.
• Nimbus Group: Swedish-listed boat manufacturer (Nimbus, Bella, Flipper, Falcon) with broader marine portfolio. Overlaps in serving Swedish recreational boaters but is a manufacturer rather than service-only operator.

Direct peers

• Bullandö Marina: Full-service marina and boatyard in the Stockholm archipelago offering winter storage, service, and fuel. Most directly comparable peer given overlapping geography, customer base, and service portfolio.
• Nacka Strand Marina: Stockholm-area marina offering mooring, service, and winter storage for recreational boats. Comparable regional marina operator with similar customer base.
• Gåshaga Båtvarv: Lidingö-based boatyard providing service, storage, and fuel for recreational boats in the greater Stockholm area. Comparable small-craft MRO and marina footprint.
• Dalarö Båtvarv: Stockholm archipelago boatyard serving small recreational craft with service, storage, and seasonal operations. Comparable seasonal Swedish boatyard model.

Regional players

• Marstrands Marin: Swedish west coast full-service marina and boat service operation. Comparable service model but serves a different boating region (Bohuslän/west coast) rather than direct Stockholm archipelago competition.
• Orust Marincenter: Boatyard and service center on the Swedish west coast with similar full-service offerings. Comparable operating model but geographically distinct from Stockholm archipelago.
• Wasa Marin: Finnish marine service and refit operator serving recreational vessels. Comparable service business model in a Nordic boating market, though operating in Finland rather than Sweden.

Others

• SeaSea: Swedish marine equipment retailer and ServicePoint network. Functions as a partner/channel rather than direct competitor, but operates a shared catalog and pickup model that overlaps with Stavsnäs's retail extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stavsnasmacken
• Instagraminstagram.com/stavsnasmacken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stavsnas Boatyard & Sjomack