Mart Minas Distribuição

What Mart Minas Distribuição does

Mart Minas Distribuição, operating under the legal name Grupo Mart Minas, is a private Brazilian supermarket chain headquartered in Belo Horizonte, Minas Gerais, founded in 2001. The company runs a hybrid retail-wholesale ("atacado e varejo") model across 79 physical stores in Minas Gerais serving approximately 700 cities, with an assortment of over 10,000 SKUs spanning perishables, non-perishables, hygiene, cleaning, bazaar, packaging, confectionery, grocery, and beverages. It serves two primary customer segments: individual consumers purchasing household goods in fractional or packaged quantities, and business merchants (bars, pizzerias, bakeries, hotels, restaurants, candy shops, schools, clubs, and similar operators) purchasing closed-package wholesale supplies.

The company's go-to-market combines physical store presence with a dedicated televendas phone-sales service for merchants, weekly promotional flyers (encartes), the Mart Mais loyalty and exclusive-offer platform, a branded mobile app, and active social media presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok. Revenue mechanics are transactional one-off purchases (retail or wholesale) at competitive prices anchored by the slogan "Aqui você compra mais barato!" (Here you buy cheaper!). Mart Minas ranked 8th in the Abras NielsenIQ 2024 ranking of Brazil's largest supermarket chains, within a sector totaling R$ 1.067 trillion in revenue, and published a Salary Transparency Report in 2025 to comply with Lei nº 14.611/2023.

Name

Mart Minas Distribuição

Legal name

Grupo Mart Minas

Website

https://martminas.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mart Minas is a private Brazilian supermarket chain headquartered in Belo Horizonte that operates 79 hybrid retail-wholesale stores across Minas Gerais, serving approximately 700 cities with over 10,000 SKUs for individual consumers and merchant businesses such as bars, bakeries, and hotels.

Ownership category

akta.pro rank

Product category

Retail and Wholesale Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Related Product Merchant Wholesalers (4244), General Line Grocery Merchant Wholesalers (42441)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regional Mass Merchandisers (CRAGABAB)

Keywords

• Retail grocery
• Wholesale food distribution
• Supermarket chain
• Food and beverages
• Household essentials

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales (Varejo): Sale of products to individual consumers who purchase for their household needs. Products sold in both packaged and fractional quantities.
2. Wholesale Sales (Atacado): Sale of products to business customers including bars, pizzerias, bakeries, hotels, and other merchants. Products available in closed packages for business use.
3. Televendas: Phone-based sales service where business customers can place orders with a prepared team to facilitate their purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mart Minas operates a hybrid retail and wholesale supermarket chain in Minas Gerais, Brazil, selling more than 10,000 grocery, household, hygiene, beverage, and fresh produce items. The chain serves individual consumers through 79 physical stores and supports business customers such as bars, pizzerias, bakeries, and hotels with bulk purchasing, closed-package wholesale assortments, and a dedicated phone-based ordering service (Televendas).

Product overview

Mart Minas operates as a retail and wholesale supermarket chain in Minas Gerais, Brazil, offering both individual consumer and business-to-business sales. The core offering is the Mart Minas Supermercado with over 10,000 products including perishables, non-perishables, hygiene, cleaning, bazaar, and beverages. Products can be purchased in wholesale (closed packages) or retail (fractional) quantities. The portfolio includes Televendas (telephone sales for merchants), Mart Mais loyalty program, weekly promotional flyers (Ofertas Semanais), fresh produce section (Hortifrúti), wine club (Clube do Vinho), recipe e-books, and the Troco Solidário charitable initiative. The company operates 79 stores across 49 cities in Minas Gerais.

Differentiator

Problem solved

Functional benefit

Brands

• Mart Mais: Loyalty program and exclusive offers platform for Mart Minas customers.

Products and services

• Mart Minas Supermercado (Retail and Wholesale) Hybrid retail and wholesale supermarket offering more than 10,000 items including perishables, non-perishables, hygiene, cleaning, bazaar, packaging, confectionery, grocery, and beverages; serves both individual household consumers and business customers (bars, pizzerias, bakeries, hotels, restaurants, schools, clubs).
• Televendas (Telemarketing Service) Phone-based sales service for business customers (comerciantes), enabling merchants to place and expedite wholesale orders with the assistance of a prepared team.
• Mart Mais Loyalty Program Customer relationship and loyalty program providing exclusive benefits, advantages, promotions, and offers to registered Mart Minas customers through a dedicated portal.
• Hortifrúti (Fresh Produce Section) Dedicated fresh produce section offering fruits, vegetables, and fresh goods with weekly promotional pricing across Mart Minas stores.
• Clube do Vinho (Wine Club) Specialty wine club offering curated wine selections with exclusive pricing for members, promoted through dedicated weekly flyers.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sesc Mesa BrasilcoreStrategic or Co-development Partner · 1 January 2025Mart Minas participates in the Sesc Mesa Brasil food donation program. In 2025, the initiative involved 79 Mart Minas stores contributing to the attendance of 248 social institutions and directly benefiting more than 105,000 people in vulnerability situations. Over 332,000 kg of food were collected and distributed throughout the state.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mateus Supermercados: Large regional Brazilian supermarket chain with both retail and atacarejo formats. Operates a similar hybrid model serving individual consumers and business customers, comparable in scale and multi-state regional expansion strategy.
• Sonda Supermercados: Brazilian regional supermarket chain operating atacarejo-style stores across multiple states. Comparable to Mart Minas in serving SMB merchants (bars, bakeries, restaurants) and households with broad assortment and competitive pricing.
• Supermercados BH: Direct head-to-head competitor of Mart Minas in Minas Gerais. Both operate regional supermarket chains serving retail and wholesale customers in the same geography with comparable format, assortment, and SMB-merchant focus.
• Nordestão Supermercados: Regional Brazilian supermarket chain combining varejo and atacado formats with strong SMB merchant focus in the Northeast. Comparable in hybrid business model and assortment breadth, though geographically distinct.
• Rede Confiança Supermercados: Regional Brazilian supermarket chain operating across Minas Gerais and neighboring states. Directly comparable in customer segmentation (retail + B2B), geographic focus, and mid-market positioning.
• Savegnago Supermercados: Regional Brazilian supermarket chain with a strong atacarejo (wholesale-retail hybrid) model, headquartered in São Paulo state. Highly comparable to Mart Minas on format, customer mix (retail + merchants), and geographic clustering strategy.

Broad incumbents

• Assaí Atacadista: Brazil's largest atacarejo (cash-and-carry) chain and a subsidiary of GPA. Directly competes with Mart Minas's atacado channel while also serving end consumers, but operates at far greater national scale.
• Atacadão (Carrefour Brasil): National atacarejo leader owned by Carrefour Brasil. Overlaps with Mart Minas on both B2B merchant supply and consumer retail, with significantly larger scale, broader assortment, and national distribution.
• Tenda Atacado: Brazilian atacarejo chain expanding nationally. Competes with Mart Minas's wholesale and merchant customer base with a focused cash-and-carry format and lower-cost operating model.
• Grupo Big (formerly Walmart Brasil): One of Brazil's largest food retailers operating multiple banners (BIG, Bompreço, Maxxi, Sam's Club). Competes with Mart Minas in the Minas Gerais retail market under various banners, including the atacarejo-adjacent Sam's Club membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MartMinasAtacadoVarejo
• Facebookfacebook.com/MartMinasAtacadoEVarejo
• LinkedInlinkedin.com/company/mart-minas-atacado-e-varejo
• Instagraminstagram.com/martminasatacadoevarejo
• TikToktiktok.com/@martminasatacadoevarejo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mart Minas Distribuição