Cliff Hangers Climbing & Fitness

What Cliff Hangers Climbing & Fitness does

Cliff Hangers Climbing & Fitness operates a single indoor climbing and recreation facility in Mooresville, North Carolina, serving the Lake Norman area. Founded in 2019 by brothers Kris Johnson and Keith Johnson, the company runs a state-of-the-art gym featuring bouldering walls up to 15 feet, top-rope and lead walls up to 50 feet, the only indoor 15-meter speed wall in North Carolina, an exclusive lead-only Monster Wall, and a dedicated training area with campus and spray boards. Beyond climbing, the facility houses a yoga studio, fitness area, cafe serving local craft beer, a kids' climbing area, and a fireplace lounge, positioning it as a community lifestyle destination rather than a pure fitness facility.

The business operates a multi-stream revenue model combining recurring monthly memberships (individual $77-$90, youth $55-$60, family $140-$154 via EFT or ACH), one-time day passes ($12-$22), equipment rentals, structured climbing classes (top rope, lead, multi-pitch, rappel) and private lessons ($15-$80), birthday party packages (from $240), corporate team-building events ($14-$16/person), and a tiered youth team program (Onsight competitive $210/mo, Flash $170/mo, Approach $120/mo) plus seasonal summer camps. Walk-in self-serve access dominates distribution, supported by online membership enrollment and summer-camp registration through the RockGymPro platform, while marketing is driven by the company website, Facebook, Instagram, email newsletters, and a local community-contribution program.

The company employs 51-100 staff and operates without disclosed institutional investors, parent company, or external funding. Its competitive position rests on unique physical infrastructure (the only indoor 15-meter speed wall in NC, the exclusive Monster Wall), a diversified lifestyle product mix, and community-oriented programming targeted at four segments: individual climbers, youth and families, corporate/group events, and wellness seekers.

Name

Cliff Hangers Climbing & Fitness

Legal name

Cliff Hangers

Website

https://cliffhangersclimbing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Cliff Hangers Climbing & Fitness operates a single indoor climbing facility in Mooresville, NC, serving the Lake Norman area with climbing walls, yoga, fitness, and cafe amenities, plus youth team programs, classes, parties, and corporate team-building events.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym / Recreational Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Climbing & Mountaineering Gear Retail (CRAMAMAB)

Keywords

• Indoor climbing facility
• Rock climbing gym
• Yoga classes
• Youth climbing teams
• Corporate team building

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Monthly Electronic Funds Transfer (EFT) or ACH draft memberships providing ongoing recurring revenue. Individual memberships from $77-90/month depending on billing method. Family, youth, and student/military tiers available.
2. Day Passes: One-time entry fees for non-members: $22 individuals, $18 youth (12 and under), $12 for 4 years and younger, $17 student/military. Day passes are valid for the entire day on date of purchase.
3. Equipment Rentals: Rental gear including climbing shoes ($4), harnesses ($5), ATC belay devices ($4), GriGri belay devices ($5), chalk bags with chalk ($4). Members receive 8 free rental packages and 10% off rental gear.
4. Climbing Classes: Revenue from structured climbing instruction including Top Rope Class ($15 members/$40 non-members), Lead Class ($50/$65), Advanced Lead ($50/$65), Multi-Pitch ($50/$65), Rappel classes, and private lessons ($38-80 depending on duration).
5. Birthday Parties: 2-hour party packages starting at $240 for 5 climbers, additional climbers at $20 each. Includes 1.5 hours of rock climbing plus half hour in party room.
6. Group Events & Team Building: Group climbing events priced at $14-16/person depending on group size (15-25, 26-35, or 36+ participants). Corporate team building programs available with customized 2, 3, or 4-hour sessions.
7. Summer Camps: Seasonal youth programming during summer months providing multi-day revenue.
8. Youth Team Programs: Monthly team memberships for competitive and recreational youth climbing: Onsight Team (competitive) at $210/month, Flash Team (intermediate non-competitive) at $170/month, Approach Team (recreational) at $120/month.
9. Cafe Sales: On-site cafe serving local craft beer, coffee, smoothies, energy drinks, sodas, and assorted snacks.
10. Retail Merchandise: Sales of climbing shoes and other gear. Members receive 10% discount on retail purchases.
11. Gift Cards: Gift card sales for memberships, day passes, classes, and retail items.
12. Punch Passes: 8-punch pass for $145 including shoes and harness. Non-transferable and expires after 365 days.
13. Yoga and Wellness Classes: Yoga classes at $12 for non-members (included with membership). Private yoga sessions at $60/hour. Includes yoga foundations, power yoga, vinyasa, hatha, restorative, and specialized climbing fitness classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Cliff Hangers Climbing & Fitness operates a single state-of-the-art indoor climbing facility in Mooresville, NC, providing climbing access through day passes, punch passes, and monthly memberships, plus structured climbing classes, private lessons, youth climbing teams, summer camps, birthday parties, corporate team-building events, yoga classes, gear rentals, and on-site café and retail sales.

Product overview

Cliff Hangers Climbing & Fitness operates as a single indoor climbing facility offering a unified product portfolio centered on its state-of-the-art indoor climbing gym. The core offering consists of diverse climbing walls (bouldering, top rope, lead, speed, outdoor-style) ranging from 15 to 50 feet, supplemented by yoga studio, fitness area, café, and lounge facilities. The facility sells climbing services through day passes, monthly memberships (individual, youth, family, military), and punch passes, alongside structured climbing education via classes (top rope, lead, multi-pitch, rappel) and private lessons. Youth development programs include three competitive/non-competitive climbing teams (Onsight, Flash, Approach) plus seasonal summer camps. Group events encompass birthday parties, team building programs, and special events. The company also offers gear rentals, gift cards, and food/beverage service through its café. All services are delivered through one physical location in Mooresville, NC.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Planet Granite / Pacific Edge locations: West Coast indoor climbing chain offering climbing, yoga, and fitness with youth programs. Comparable premium multi-product indoor climbing facility model.
• Vertical World: Established indoor climbing gym with top rope, lead, and bouldering plus instruction and youth programs. Comparable membership-and-class business model.
• Bouldering Project: Multi-location indoor climbing and yoga concept blending bouldering with fitness, yoga, and community programming. Comparable lifestyle-destination positioning to Cliff Hangers.
• Movement Climbing, Yoga & Fitness: National indoor climbing chain (formerly Earth Treks) offering bouldering, top rope, lead, yoga, fitness, and youth programs at multiple locations. Closest large-format direct peer to Cliff Hangers' multi-feature facility.
• Sender One Climbing: Mid-size indoor climbing gym chain offering memberships, classes, youth teams, yoga, and parties. Direct peer with similar product mix and target customer.
• Inner Peaks Climbing Center: Charlotte, NC-based indoor climbing gym offering bouldering, top rope, lead, yoga, and youth programs. Closest direct geographic competitor to Cliff Hangers within the Charlotte metro.
• High Point Climbing Center: Largest indoor climbing gym in the US (Tennessee-based), with extensive lead, speed, and bouldering terrain plus youth teams. Reference point for large-format climbing facilities comparable to Cliff Hangers' Monster Wall and speed wall.
• Brooklyn Boulders (now HOKU): Indoor climbing gym concept offering bouldering, top rope, fitness, co-working, and youth programs. Direct peer in product mix and community-driven positioning.

Regional players

• Triangle Rock Club: Multi-location indoor climbing gym chain across the Raleigh-Durham NC Triangle area offering similar memberships, classes, youth teams, yoga, and fitness. Comparable model but serves a different NC metro from Mooresville.

Broad incumbents

• REI Co-op Climbing Classes: Outdoor retailer offering climbing classes, gear retail, and event programming. Adjacent competitor for entry-level climbers and gear purchases that could otherwise flow to Cliff Hangers' classes and retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cliffhangersclimbing
• Instagraminstagram.com/cliffhangersnc
• Xx.com/cliffhangersnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliff Hangers Climbing & Fitness