Botaki

Name

Botaki

Legal name

Mahou Studio SAS

Website

https://botaki.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Educational Activity Kits

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYCRALACAG

Kids Crafts & Educational Craft Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALACAH

DIY Craft Kits & Project Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Children's activity kits
• Nature education toys
• Eco-designed wooden kits
• Educational subscription boxes
• Organic gardening kits

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical product sales: One-time purchases of eco-designed activity kits (€15.95-€39.95), magazines (€6.95-€10.95), and accessories (gourdes) sold directly through the online store. Individual kits cover themes including insects, birds, herbarium, seed bombs, space, vegetable gardening, ocean, Christmas, and Grand Nord.
2. Subscription box service: Monthly or bi-monthly subscription delivering themed activity boxes with manual construction activities, illustrated magazines, and access to the digital app. The subscription includes a complimentary 'Totem Magique' plant communication device for annual subscribers.
3. Affiliate referrals: Botaki operates an affiliate program where partners earn commissions for referring customers to the online store.
4. Educational institutional sales: Bulk sales of classroom-ready educational coffeBotaki x Nathan pédagogie) designed for schools, containing complete materials for year-long nature activities across 30 classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Botaki designs, manufactures and sells eco-designed wooden construction activity kits and educational magazines for children ages 4–10, focused on nature and environmental themes (insects, birds, herbarium, seed bombs, vegetable gardening, space, ocean, Christmas, Grand Nord). The company sells individual kits, themed magazines, accessory items (such as a reusable aluminum water bottle) and a recurring subscription box (Abonnement Botaki) through its own e-commerce store, and also offers a classroom-ready school coffret via Nathan Pédagogie.

Product overview

Botaki is an eco-designed activity kit company offering educational nature-themed products for children ages 4-10, with all items manufactured in France. The core product portfolio centers on wooden construction activity kits organized around nature themes: Kit Insectes (insect hotel), Kit Oiseaux (birdhouse), Kit Herbier (flower press), Kit Green Guérilla (seed bombs), Kit Espace with CNES (constellation projector), and seasonal vegetable planting kits (Tomate, Salade, Haricot, Radis). Complementary products include the Coffret protecteur de la nature gift box bundling multiple activities, Botaguide nature encyclopedia, Gourde écologique reusable bottle, seasonal Kits Ocean/Christmas/Grand Nord, and a full magazine collection covering Insects, Oiseaux, Herbier, Grand Nord, Forêt, and Espace themes. The company operates on a subscription model (Abonnement Botaki) delivering monthly themed boxes, supplemented by a companion mobile application (Village Botaki) and educational services for schools via Atelier École Botaki x Nathan pédagogie. All products emphasize eco-design, organic materials, and Montessori-inspired pedagogy.

Differentiator

Problem solved

Functional benefit

Brands

• Tribu Botaki: The fictional guardian characters of nature who guide children through Botaki adventures. Includes characters like Botaboss, Botafoufou, Botadoc, Botaventura, and Botacelli.

Products and services

• Kit Insectes (Insect Hotel Construction Kit) A wooden construction kit for children to build an insect hotel, including a 3D paper insect craft and waterproof stickers, to attract and protect beneficial insects. Priced at €19.95.
• Kit Oiseaux (Birdhouse Construction Kit) A wooden birdhouse construction kit accompanied by a 30-page exploration notebook with QR codes linking to bonus audio, video, and interactive content via the Village Botaki app.
• Kit Herbier (Flower Press / Herbarium Kit) A wooden flower press construction kit enabling children to collect and press plants, creating a personalized herbarium with stickers and labels.
• Kit Green Guérilla (Seed Bomb Making Kit) A seed bomb making kit containing organic seeds, dehydrated soil, and clay powder, teaching children about urban greening and biodiversity through hands-on activity. Priced at €16.95.
• Kit Espace (Constellation Projector Kit, with CNES) A constellation projector construction kit developed in collaboration with CNES (Centre National d'Études Spatiales [French National Centre for Space Studies]), featuring wooden projector with constellation discs including La Grande Ourse, Le Dragon, and Le Cygne.
• Kit Semis Tomate (Cherry Tomato Seed Planting Kit) A seed planting kit for children to grow organic cherry tomatoes at home, including biodegradable pots, organic seeds, and dehydrated soil pellets.
• Kit Semis Salade (Lettuce Seed Planting Kit) A seed planting kit for children to grow organic lettuce at home, part of the Potager collection for creating home gardens.

Quantifiable outcome

• Products made in France with recyclable materials and FSC-certified wood, assembled by workers with disabilities
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Nathan PédagogiecoreChannel Partner/ Reseller/ DistributorBotaki partnered with Nathan, a leading French educational publisher, to create a ready-to-use classroom coffret ('Botaki x Nathan pédagogie') containing complete materials for year-long nature activities across 30 cycle 2 classes. The product is distributed through Nathan's teacher marketplace (enseignants.nathan.fr).
• CNES (Centre National d'Études Spatiales)flagshipStrategic or Co-development PartnerThe French National Centre for Space Studies co-developed the Space-themed Kit and Magazine with Botaki. The Kit includes a constellation projector and the Magazine features space exploration content, making it a flagship partnership for educational credibility.
• lea.fr pedagogical networkminorStrategic or Co-development PartnerThe school coffret was pilot-tested during 1 school year across 30 cycle 2 classes within the lea.fr pedagogical network, providing validation and educational endorsement.
• Mahou Studio SAScoreOthersMahou Studio SAS is the parent company (SAS with share capital) operating Botaki, registered in France (SIRET 828 627 711 00025) and headquartered at 34 rue des Bergers, 750015 Paris.
• ESAT (Établissement et Service d'Aide par le Travail)coreStrategic or Co-development PartnerBotaki products are assembled and shipped by workers with disabilities through ESAT facilities, representing a social enterprise partnership component of their production model.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Passports: Subscription activity kit company for kids with educational discovery themes. Comparable subscription mechanics and thematic kit content.
• KiwiCo: US-based subscription activity kit company for children. Closest comparable on the subscription-kit business model and recurring-revenue mechanic that Botaki is pursuing.
• Djeco: Paris-based maker of children's toys, arts-and-crafts kits, and puzzles sold globally. Most directly comparable French peer in the wooden/craft kids activity kit category.
• Vilac: French maker of wooden toys and games. Comparable on wooden construction activity kits for children and French manufacturing heritage.
• Lovevery: Subscription stage-based activity kits for young children with strong eco/developmental positioning. Comparable as a direct subscription competitor targeting the same eco-conscious parent demographic.
• Moulin Roty: French heritage brand of wooden toys and activity kits for young children, sold via DTC and retail across Europe. Comparable on eco-aware positioning, French manufacturing, and craft/educational kit catalog.
• BioViva: French publisher of eco-designed educational games and kits for children. Highly comparable eco/educational positioning and French market focus.

Broad incumbents

• Plan Toys: Established Thai manufacturer of sustainable wooden toys for children. Comparable on eco/wooden construction positioning but at significantly larger scale and broader catalog.
• Melissa & Doug: Large US-based educational wooden toy and craft brand. Comparable product categories (craft kits, educational toys) but a much broader, mass-market portfolio.
• Hape: Global maker of eco-friendly wooden toys and games. Comparable on sustainable materials and educational play but operates at much broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi6-9F_Lz9kVD8b4QfC3d9w
• Facebookfacebook.com/botakilejeu
• Instagraminstagram.com/botakilejeu
• Xx.com/botakilejeu
• LinkedInlinkedin.com/company/botaki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botaki