Holdon Systems

What Holdon Systems does

Holdon Systems AB is a Swedish manufacturer and developer of patented clip-on eyelets and fasteners, founded in 1999 and operating from Båstad, Sweden. The company's core technology is a self-tightening wedge-based gripping mechanism in which grip increases with load — the wedge drives deeper into the clip as force is applied, compensating for material softening under moisture. The product portfolio centers on three clip lines: Holdon® MINI (thin materials up to 1.5mm, 45kg tested), Holdon® MIDI (thicker materials up to 5mm, 100kg tested — the bestseller and "Best in Test" winner from Swedish Boating Magazine), and Holdon® XTRA (pre-assembled, moisture-resistant glass fibre/nylon compound launched in September 2023 for agriculture, signage, and camping). All clips are manufactured in fully automated facilities in Sweden using glass fiber-reinforced nylon. Complementary products include bungee assemblies, shock cord knobs, nylon snap-on shackles (150kg load capacity), and BannaTrax™ reinforcement strips for banner hemming.

Holdon operates an asset-light distribution model with no direct sales force. All products are sold exclusively through distributors, wholesalers, retailers, and the company's own online shop (shop.holdon.com). Distribution spans more than 40 countries via dedicated regional brand partners — EasyKlip® for North America (since 2008) and Australia (since 2010), and Holdon Japan (since 2015) — alongside multi-brand retailers such as Clas Ohlson, Jula, and Bunnings. The end-customer base is fragmented across six vertical segments: sign and digital print, event and stage, marine and boating, camping and leisure, agriculture and garden, and general DIY. Revenue is generated through one-time unit sales of hardware products; pricing is not publicly disclosed. Holdon is a privately held subsidiary of Amicus Trade AB, with no external institutional funding disclosed, and is managed by Staffan Gunnarsson as Managing Director.

Name

Holdon Systems

Legal name

Holdon Systems AB

Website

https://holdon.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Holdon Systems AB is a Swedish manufacturer of patented self-tightening clip-on eyelets and fasteners (MINI, MIDI, XTRA) that replace traditional eyelets and grommets, serving sign, marine, camping, event, and agricultural markets across 40+ countries through distributors and retailers.

Ownership category

akta.pro rank

Product category

Industrial Fasteners and Clip-on Hardware

NAICS

Bolt, Nut, Screw, Rivet, and Washer Manufacturing (332722)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop) (IMAOALAA)

akta.pro secondary industry

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

Keywords

• Clip-on eyelets
• Tarp fasteners
• Banner clips
• Reusable grommets
• Flexible material fixings

Headquarters

HQ city

Båstad

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Clip-on Eyelets and Fasteners (Hardware): Holdon Systems generates revenue through the sale of patented clip-on eyelets and fasteners — reusable hardware products sold primarily via distribution and retail channels globally. Products include MINI, MIDI, and XTRA clips, bungee assemblies, snap-on shackles, and shock cord knobs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Holdon Systems designs, manufactures, and distributes patented reusable clip-on eyelets and fasteners (MINI, MIDI, XTRA) that replace traditional eyelets and grommets on tarpaulins, banners, covers, and other flexible materials. The clips use a self-tightening wedge-lock mechanism that grips tighter as load increases, install with one hand without tools, and are sold globally through distributors, retailers, and the Holdon online shop.

Product overview

Holdon Systems is a Swedish manufacturer and developer of patented clip-on eyelets and fasteners since 1999. The product portfolio centers on three main clip product lines—Holdon® MINI (for thin materials up to 1.5mm), Holdon® MIDI (for thicker materials up to 5mm, their best seller), and Holdon® XTRA (pre-assembled, moisture-resistant for agriculture/camping/banners)—all featuring wedge-lock technology that grips tighter under load. Complementary products include bungee assemblies, shock cord knobs, and nylon snap-on shackles. The company operates sub-brands: EasyKlip® for North America and Australia, and Holdon® BannaTrax™ for EU. All products are hand-assembled without tools and are reusable.

Differentiator

Problem solved

Functional benefit

Brands

• Holdon® Clips: Reusable clip-on eyelets that replace traditional eyelets for securing tarps, banners, canvas, covers, and flexible materials.
• Holdon® MIDI
• Holdon® MINI
• Holdon® Xtra
• Holdon® Bungee Assemblies
• BannaTrax™

Products and services

• Holdon® MINI Clip-on Eyelets Classic unassembled clips with extra washer for thin flexible materials up to 1.5 mm thickness. Reusable clip-on eyelets for banners, signage, and thin materials; wedge-lock gripping tightens with load. Tested to 45 kg load capacity on PVC-coated fabric.
• Holdon® MIDI Clip-on Eyelets Tarp and multi-purpose clips for thicker flexible materials up to 5 mm thickness. Reusable instant clip-on eyelets with wedge-lock technology providing up to 100 kg load capacity on hemmed tarpaulin. Best-selling line and 'Best in Test' award winner by Swedish Boating Magazine.
• Holdon® XTRA Clip-on Eyelets Pre-assembled reusable clips for camping, banner, and agro applications, with a special glass fibre/nylon blend for moisture-stable performance. One-hand ergonomic grip, suitable for materials up to 3.5 mm thickness. Tested to 45 kg load capacity on PVC-coated fabric.
• Holdon® Bungee Assemblies and Elastic Ties Elastic bungee ties and assemblies for securing tarps, banners, and flexible materials. Range includes BannaBungee with stainless steel hook, HookTie Crochet with plastic snap-lock hook, Ball Ties, T-Bar Ties, and bulk elastic cord on spools. Multi-strand natural rubber core with polyester outer sheath.
• Bungee Shock Cord Knobs Shock cord knobs for bungees and straps, made of impact-resistant polypropylene (PP). Available in white, black, and grey. Used for quick securing of tarps with Holdon clips and elastic cord.
• Snap-on Shackles (Nylon) Reusable snap-on shackles in glass fiber-reinforced nylon with snap-lock function. Dimensions 15x48 mm, weight 5.0 g, load capacity 150 kg. Designed for use with Holdon clips for hanging signs, stage curtains, backdrops, and drapes.

Quantifiable outcome

• Holdon MIDI tested to 100 kg load capacity on hemmed tarpaulin with cord; 75 kg on unhemmed tarpaulin
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Holdon Japan (Distribution Partner)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Holdon MINI and MIDI acquired a distribution partner in Japan in 2015. Distributed via www.holdon-jpn.com.
• EasyKlip® (Australia)coreChannel Partner/ Reseller/ Distributor · 1 January 2010EasyKlip® is the Australian brand and distribution partner for Holdon products. Launched in 2010 on the Australian market. Distributed via www.easyklip.com.au.
• EasyKlip® (North America)coreChannel Partner/ Reseller/ Distributor · 1 January 2008EasyKlip® is the North American brand and distribution partner for Holdon products. Launched in 2008 on the American continent. Distributed via www.easyklip.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gripple: Gripple is a UK-based manufacturer of patented tension-based wire and cable fasteners that grip tighter under load — the same mechanical principle as Holdon's wedge-lock clips. Both companies sell engineered fastener solutions to industrial, agricultural, and construction end-markets through global distribution, replacing legacy methods with reusable, tool-free systems.
• Nite Ize: Nite Ize makes a broad line of plastic clips, carabiners, and gear fasteners for outdoor, marine, and everyday carry markets — overlapping directly with Holdon's marine, camping, and DIY channels. Both companies sell specialty plastic fastening hardware through retail and online channels targeting outdoor enthusiasts.
• Sea-Dog Line: Sea-Dog Line is a US manufacturer and wholesaler of marine hardware, including snaps, clips, and fasteners for boat covers and marine canvas — the same marine-tarp fastening use case as Holdon's MIDI and XTRA clips. Both serve marine retailers and distributors with fastening hardware for flexible marine fabrics.
• Kwik Lok: Kwik Lok manufactures plastic clip closures for bread and produce bags — the same plastic-clip fastening category as Holdon's eyelets, applied to flexible packaging materials. Both companies sell reusable plastic closures through B2B distribution, replacing stitching or metal fasteners on flexible substrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holdon-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdon Systems