Alltru Credit Union

What Alltru Credit Union does

Alltru Federal Credit Union, founded in 1968 and headquartered in Wentzville, Missouri, is a member-owned, not-for-profit financial cooperative federally insured by the NCUA and certified as a Community Development Financial Institution (CDFI) by the U.S. Department of the Treasury. The institution serves over 40,000 members across the Greater St. Louis metropolitan area — specifically the City of St. Louis, St. Louis County, and St. Charles County — with a particular focus on credit-challenged individuals, low-income residents, youth, and small businesses. Its core product portfolio spans personal and business checking and savings accounts (including TruSpend for ages 8-17, Kids Savings for ages 0-7, Opportunity Checking for credit scores 550 and under, Money Market, HSA, CDs, and IRAs), a full lending suite (auto, home, personal, credit-builder, RV/boat/motorcycle, HELOC, business), three Visa credit card products (Rewards, Low Rate, Secured), mortgages via Alltru Mortgage Center, and investment services through an LPL Financial partnership.

The technology and distribution architecture combines a physical branch network across the St. Louis metro with digital channels: online and mobile banking (iOS/Android apps with SnapDeposit mobile check deposit, debit card controls, and notifications), video banking delivered via the VidyoWeb platform and AlltruChat app, a dedicated mortgage origination portal, and access to 30,000+ ATMs and shared branches nationwide through the CO-OP shared branch network. Account opening is processed through MeridianLink, and financial literacy is delivered through Zogo gamified education, calculators, and free 15-minute credit reviews with no sales obligation.

The revenue model is conventional credit-union economics: net interest income on loans (auto loans from 3.99% APR, mortgages, credit cards, HELOCs, credit-builder loans), deposit-related service charges and fees (monthly account fees ranging from $5 to $10, $29.50 overdraft/Courtesy Pay fees, $2 ATM out-of-network fees, $25/$50 wire fees), credit card transactional revenue (2% cash advance and balance transfer fees, 1% foreign transaction fees), and referral/royalty income from the LPL Financial investment and insurance partnership. Marketing is community-driven through the Alltru Blog, member testimonials, and partnerships with the Urban League of Metropolitan St. Louis and Justine PETERSEN, with no reliance on paid acquisition channels or venture funding.

Name

Alltru Credit Union

Legal name

Alltru Federal Credit Union

Website

https://alltrucu.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Alltru Credit Union is a CDFI-certified, member-owned federal credit union founded in 1968 serving over 40,000 members across the Greater St. Louis metro with checking, savings, loans, credit cards, and mortgages — differentiated by products for credit-challenged consumers and youth, plus video banking and community development partnerships.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Community Development Credit Unions (CDCUs) (FSABAEAC)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage and home loans
• Community credit union
• Youth and youth savings accounts

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income on Loans: As a not-for-profit credit union, Alltru generates primary revenue through interest earned on various loan products including auto loans, home loans (mortgages, HELOCs, home equity loans), personal loans, credit builder loans, credit cards, and business loans. Interest rates vary by product with examples like Auto Loans from 3.99% APR.
2. Service Charges and Fees: Monthly maintenance fees, overdraft/Courtesy Pay fees ($29.50), ATM fees for out-of-network transactions ($2.00), wire transfer fees (outgoing $25, international $50), check-related fees, and various account service charges as outlined in the fee schedule.
3. Credit Card Revenue: Revenue from Visa credit cards including cash advance fees (2% of each cash advance, $10 min-$25 max), balance transfer fees (2% or $20 whichever greater), foreign transaction fees (1%), and late payment charges (up to $18).
4. Investment Services: Partnership with LPL Financial for investment and advisory services, where Alltru receives referral or revenue sharing from investment product sales.
5. Insurance Products: Insurance products offered through LPL or its licensed affiliates, providing additional revenue streams through referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Alltru Credit Union is a member-owned, not-for-profit federal credit union that delivers consumer and small business banking products—including checking and savings accounts, auto loans, mortgages, personal and credit builder loans, Visa credit cards, and youth banking programs—to residents of the Greater St. Louis metropolitan area. As a Certified Community Development Financial Institution (CDFI) insured by the NCUA, it extends accessible banking to credit-challenged individuals via Opportunity Checking and provides free credit reviews and financial counseling alongside digital banking, video banking, and shared branch access.

Product overview

Alltru Credit Union operates as a member-owned, not-for-profit financial cooperative offering a comprehensive suite of banking products and services primarily serving the Greater St. Louis area. The core product portfolio centers on checking and savings accounts, loan products (including auto, home, personal, and credit builder loans), and Visa credit cards. The credit union differentiates through digital banking capabilities including online and mobile banking platforms, video banking services for virtual branch consultations, and specialized youth banking programs (TruSpend for ages 8-17 and Kids Savings for ages 0-7). Additional services include free credit review consultations, mortgage lending through the Alltru Mortgage Center, investment services via LPL Financial partnership, gamified financial education through Zogo Gaming, and protection products. The Opportunity Checking account specifically serves individuals with credit challenges (scores 550 and under), reflecting the credit union's CDFI mission of accessible banking. All products are supported by a network of branch locations, video banking kiosks, and shared ATM/branch partnerships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 40,000 members have chosen Alltru as their financial institution
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Urban League of Metropolitan St. LouiscoreStrategic or Co-development PartnerCommunity partnership with Urban League of Metropolitan St. Louis to provide holistic financial capabilities programming throughout the St. Louis region. The partnership focuses on ensuring financial stability is possible for everyone in the community, particularly underserved populations.
• Justine PETERSENcoreStrategic or Co-development PartnerPartnership with Justine PETERSEN, a local nonprofit organization, to provide comprehensive financial capability programming in St. Louis. The collaboration supports community development goals and financial literacy initiatives.
• Shared Branch Network (CO-OP)coreTechnology or IntegrationPartnership with shared branch network providing access to 30,000+ ATMs nationwide and shared branches, allowing members to conduct banking transactions at partner credit union locations throughout the country.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Midwest BankCentre: St. Louis-headquartered community bank offering retail checking, lending, and small-business banking across the same metro footprint as Alltru; a direct community-banking competitor with overlapping customer segments.
• Vantage Credit Union: Missouri-headquartered credit union serving the St. Louis region with retail checking, savings, lending, and digital banking products; a direct competitor for geographic and product overlap with Alltru.
• Together Credit Union: St. Louis–headquartered member-owned credit union offering a similar full suite of consumer banking products (checking, savings, loans, mortgages) to retail members across the Greater St. Louis metro, directly competing for the same community-banking customers as Alltru.

Regional players

• Arsenal Credit Union: Missouri-licensed community credit union headquartered in Arnold, providing checking, savings, and loan products to residents and employees of select employer groups in the St. Louis region, comparable in mission and product mix.
• Bank of Missouri: Missouri-based community bank with retail banking, mortgages, and consumer lending services across Missouri and adjacent states; a comparable regional community-banking institution competing for similar deposit and loan customers.
• First Community Federal Credit Union: Missouri-based community credit union offering consumer deposit and lending products across the St. Louis metropolitan area; comparable as a regional cooperative competitor with overlapping service territory.

Broad incumbents

• First Bank (St. Louis): Larger Missouri-headquartered community bank with full consumer and commercial banking products across a multi-state footprint; comparable as an incumbent retail-banking competitor offering broader scale.

Emerging players

• Self-Help Federal Credit Union: CDFI-certified credit union focused on serving low-income and underserved communities with mission-aligned deposit and lending products; comparable to Alltru's CDFI positioning and credit-builder focus.
• Hope Credit Union (Hope Enterprise Corporation): CDFI-certified credit union serving low-wealth and underbanked communities across the Deep South with deposit, lending, and financial-literacy products; comparable as a mission-driven CDFI peer targeting similar underserved populations.
• Neighborhood Trust Federal Credit Union: Low-income designated credit union providing banking access to underserved communities, with a strong financial-counseling arm similar to Alltru's free credit reviews and Certified Credit Union Financial Counselors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlltruCreditUnion
• Xx.com/betterwaytobank
• LinkedInlinkedin.com/company/alltru-credit-union

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltru Credit Union