Cienta Shoes
Cienta Shoes is a 1982-founded Spanish manufacturer and direct-to-consumer e-commerce retailer of vulcanized children's footwear made in Arnedo from organic cotton and natural rubber, selling primarily to parents of girls and boys aged toddler to youth across Spain and select European markets.
- Company typePrivate
- Founded1982
- HeadquartersArnedo, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cienta Shoes does
Cienta Shoes (legally HORCAJO INVESTMENT S.L.) is a Spanish manufacturer and direct-to-consumer retailer of children's footwear, founded in 1982 and headquartered in Arnedo, La Rioja, with a single manufacturing facility at the Raposal industrial park. The company specializes in vulcanized rubber-sole construction using organic cotton uppers, natural rubber, natural dyes, and recycled cardboard packaging, with a '100% Made in Spain' and '100% ecological materials' positioning. Its product catalog spans lace-free sneakers, velcro-closure sports shoes, glitter and butterfly-decorated lines, traditional Spanish styles (Merceditas Mary Janes, Menorcan sandals, espadrilles/Alpargatas, T-Bar shoes), boots, desert boots, boat shoes, summer sandals, and home slippers, covering sizes 19-40 across boys' and girls' lines and priced at €29.95-€35.95.
The business operates almost entirely through its own e-commerce storefront, cientashoes.com, which offers free 48-hour delivery and free returns within Spain (Peninsula and Balearic Islands), flat €5 international shipping, and is localized into Spanish and English. Sales are supplemented by listed distributors in Italy, France, Belgium, and Portugal. Marketing is conducted primarily through Instagram (@calzadoscienta) and Facebook, supplemented by Mailchimp newsletters and Connectif campaign automation, with visible organic user-generated content from customers in Japan, Morocco, Uruguay, Kyrgyzstan, and Korea. Payments are processed via the Redsys 4B gateway and PayPal.
Revenue mechanics are one-time retail transactions at fixed unit prices inclusive of VAT; there is no subscription, licensing, or recurring component. The company has no external funding rounds, no disclosed investors, and is independently held by its founding entity. Capex and R&D are partly co-financed through Spanish-administered EU programs: Next Generation EU funds (Real Decreto 477/2021) for a 99 kW photovoltaic solar installation, and Feder Programme (OT1) funding for an R&D project to automate vulcanization of rubber soles. The company also operates a 'Rubbercycle' process that recycles surplus rubber from footwear production into new rubber products.
Cienta Shoes firmographics
Firmographics- Name
- Cienta Shoes
- Legal name
- HORCAJO INVESTMENT S.L.
- Website
- https://cientashoes.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cienta Shoes is a 1982-founded Spanish manufacturer and direct-to-consumer e-commerce retailer of vulcanized children's footwear made in Arnedo from organic cotton and natural rubber, selling primarily to parents of girls and boys aged toddler to youth across Spain and select European markets.
- Ownership category
- akta.pro rank
Cienta Shoes industry classification
Industry- Product category
- Children's Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Children’s & Infant Footwear Manufacturing (IMAOAIAH)
- akta.pro secondary industries
- Children’s & Baby Footwear (CRAAACAF), Casual & Lifestyle Footwear (CRAAACAB), Sustainable & Eco-Friendly Footwear (CRAAACAH)
Keywords
Where Cienta Shoes is headquartered
LocationHeadquarters
- HQ city
- Arnedo
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Cienta Shoes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct retail sales of children's footwear: Cienta generates revenue through direct online sales of children's footwear to consumers. Products are sold at fixed prices in Euros including VAT, with no subscription or recurring revenue component. Sales are primarily one-time transactions through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing for children's shoes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cienta Shoes product offering
Product offeringCore offering
Cienta Shoes manufactures high-quality vulcanized rubber children's footwear in Spain using organic cotton, natural rubber, and natural dyes. The company sells its products directly to consumers worldwide through its owned e-commerce store, offering sneakers, Mary Janes, espadrilles, boots, sandals, and home slippers for children in sizes 19 to 40. Production is fully handled in-house in Arnedo, La Rioja, with free 48-hour delivery in Spain and free returns.
Product overview
Cienta Shoes is a Spanish children's footwear e-commerce company founded in 1982, specializing in high-quality vulcanized footwear for children. The product portfolio includes a wide range of shoes for girls and boys, encompassing casual sneakers (Zapatilla Ingles, Deportivo, Zapatilla Camping), traditional Spanish styles (Merceditas, Menorquinas, Espadrilles/Alpargatas), Mary Janes, Ballerinas, Boots, Boat Shoes, Sandals, and Home Slippers. All products are manufactured in Spain using 100% ecological materials including organic cotton and natural rubber, with natural dyes and recycled cardboard packaging. The company operates an online store with free 48-hour delivery and free returns, selling products primarily in the €29-€36 price range. The product line spans multiple categories including lace-free sneakers, velcro-closure shoes, glitter sports shoes, and traditional espadrilles, targeting children from toddler to teenage sizes (sizes 19-40).
Differentiator
Problem solved
Functional benefit
Products and services
- Zapatilla Ingles Tintada Sin Cordones (Dyed English-style sneakers without laces) Washable lace-free sneakers with rubber toe, available in over 30 colors; children's everyday casual footwear in sizes 21-24, 26, 28-32.
- Deportivo Liso (Basquet Liso) — Plain athletic sneakers Plain solid-color sports sneakers for children, available in tones 03, 04, and 31.
- Zapatilla Camping Esparto Rayas — Striped espadrille-style canvas sneakers Canvas slip-on sneakers with striped espadrille-style soles for warm-weather casual wear.
- Zapatilla Deportiva con velcro Glitter — Glitter velcro sports sneakers Lightweight, glitter-finish sports sneakers with velcro closure designed for girls, providing secure comfort for running, jumping, and play.
- Deportivo Mariposas — Butterfly-pattern sports sneakers Sports sneakers with butterfly design targeting girls for casual summer wear.
- Zapatilla Ingles Efecto Desgastado Sin Cordones — Distressed-effect lace-free English sneakers English-style sneakers with a worn/distressed finish and lace-free design for children.
- Zapatillo Pepito Puntera Liso — Pepito-style velcro shoes with smooth toe cap Classic Pepito-style children's shoes with smooth toe cap and velcro closure.
- Merceditas Puntera Efecto Desgastado — Distressed-toe Mary Janes Traditional Spanish-style Mary Jane children's shoes with distressed-effect toe cap.
- Bota Puntera Velcro Terciopelo — Velvet velcro boots Children's boots in velvet material with velcro toe-cap closure.
- Mercedes Terciopelo — Velvet Spanish-style shoes Traditional Spanish-style children's shoes in velvet material.
- Zapatilla Slip-on Metalizada — Metallic slip-on sneakers Children's metallic-finish slip-on sneakers for casual wear.
- Sandalia velcro terciopelo — Velvet velcro sandals Children's velvet sandals with velcro closure for summer wear.
- Menorquinas — Traditional Menorcan-style sandals Classic Spanish Menorcan-style children's summer sandals.
- Espadrilles (Alpargatas) — Canvas espadrilles with jute sole Classic Spanish espadrille-style canvas shoes with jute soles, offered in girls' and boys' versions.
- Home Slippers (Zapatillas de Casa) — Indoor children's slippers Indoor children's slippers available in girls' and boys' versions for comfortable home wear.
Quantifiable outcome
- Free 48-hour delivery for Spanish customers
- +2 more outcomes
Companies that use Cienta Shoes
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Cienta Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Cienta Shoes partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cienta Shoes competitors and assessment
Company assessmentDirect peers
- Igor: Spanish children's footwear manufacturer with a long heritage, producing shoes in Spain and Portugal for global distribution. Direct competitor to Cienta in Iberian manufacturing, product category, and export-oriented business model.
- Naturino: Italian children's footwear brand known for flexible, foot-healthy designs and Made-in-Europe craftsmanship. Comparable to Cienta in targeting parents seeking quality, anatomically-aware shoes for children, with strong European retail distribution.
- Pediped: US children's footwear brand with a focus on foot health and developmental stages. Comparable to Cienta in serving the same parent demographic seeking quality, stage-appropriate children's shoes at premium prices.
- Froddo: Croatian manufacturer of children's and adult barefoot-style shoes with a focus on natural materials and flexible soles. Comparable to Cienta in European manufacturing heritage, natural-material positioning, and children's category focus.
- See Kai Run: US-based children's footwear brand offering premium, flexible shoes for infants through big kids. Comparable to Cienta in target customer, premium positioning, and emphasis on healthy-foot development materials.
- Biomecanics: Spanish children's footwear manufacturer specializing in biomechanically designed shoes for growing feet. Direct competitor to Cienta within the Spanish market, sharing the Iberian manufacturing heritage and Made-in-Spain positioning.
- Bobux: New Zealand-headquartered children's footwear brand focused on healthy, flexible shoes for early walkers and toddlers. Highly comparable to Cienta in target customer (parents of young children), product category, and emphasis on premium, health-and-safety-led design.
- Garvalin: Spanish children's footwear brand offering shoes for early walkers through to older children. Direct competitor in the Spanish and Iberian markets with overlapping product categories (casual sneakers, school shoes, sandals) and similar price positioning.
Emerging players
- Veja: French eco-friendly sneaker brand with an expanding kids' line. Comparable to Cienta in its strong sustainability narrative, natural-material sourcing, and brand-led DTC strategy, though Veja operates at significantly larger scale.
Broad incumbents
- Stride Rite: Established US children's footwear brand now owned by Wolverine Worldwide. Comparable to Cienta as a broad incumbent in the children's footwear category, though Stride Rite operates at much larger scale and through mass-market retail rather than DTC specialty channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cienta Shoes social profiles
Digital presenceCienta Shoes compliance and trust
Trust signalCompliance2 records
Cienta Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cienta Shoes leadership team
Management profileNumber of profiles
Profiles1 record
Cienta Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cienta Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cienta Shoes
What does Cienta Shoes do?
Cienta Shoes manufactures high-quality vulcanized rubber children's footwear in Spain using organic cotton, natural rubber, and natural dyes. The company sells its products directly to consumers worldwide through its owned e-commerce store, offering sneakers, Mary Janes, espadrilles, boots, sandals, and home slippers for children in sizes 19 to 40. Production is fully handled in-house in Arnedo, La Rioja, with free 48-hour delivery in Spain and free returns.
Is Cienta Shoes a public or private company?
Cienta Shoes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cienta Shoes founded?
Cienta Shoes was founded in 1982. It employs 11 to 50 people.
Where is Cienta Shoes based?
Cienta Shoes is headquartered in Arnedo, Spain, in the Europe region.
How does Cienta Shoes make money?
One revenue line is on record: direct retail sales of children's footwear.
Who are Cienta Shoes's main competitors?
Direct peers on record are Igor, Naturino, Pediped, Froddo, See Kai Run, Biomecanics, Bobux and Garvalin. Veja is listed as an emerging player. Stride Rite is listed as a broad incumbent.
Does Cienta Shoes have an API?
No public API is recorded for Cienta Shoes.
What industry is Cienta Shoes in?
Cienta Shoes's product category is Children's Footwear. Its primary akta.pro industry code is IMAOAIAH, Children’s & Infant Footwear Manufacturing, with a secondary code of CRAAACAF, Children’s & Baby Footwear. Its NAICS code is 3162 and its SIC code is 3021.