Fortpro

What Fortpro does

FortPro is a privately-held e-commerce platform headquartered in Miami, Florida that distributes replacement parts and components for semi-trucks and heavy-duty commercial vehicles. Founded in 2006, the company sells directly to fleet operators, independent truck repair shops, and individual owner-operators through its online storefront, mobile applications on iOS and Android, downloadable B2B product catalogs, and two physical locations in Miami, FL and Houston, TX. Its catalog spans 15+ vehicle-system categories, including lighting, exterior and interior parts, brake systems (air and drum), engine components organized by engine model, electrical components, exhaust systems, suspension, driveline and axles, steering, transmission, hydraulics/PTO, and accessories. FortPro operates as a multi-brand distributor carrying product lines from manufacturers including BENDIX, DONALDSON, LUCAS OIL, NTN, ROAD CHOICE, SPICER, CAT, MAHLE, and SAF-HOLLAND, alongside its own FORTPRO branded product line.

The underlying technology is a standard e-commerce storefront with product catalog management, customer account and login functionality, shopping cart, product comparison, and wishlist features. No proprietary technology, API, SDK, or AI/ML capability is disclosed; the product overview explicitly characterizes the platform as a traditional e-commerce catalog. Pricing is not publicly disclosed on the website — customers must log in or contact the company for pricing — and the company indicates both wholesale and retail pricing tiers. Standard shipping within the continental US is fulfilled via freight carriers and takes 3-10 business days, with in-person pickup available at the two physical locations.

FortPro's business model is direct parts sales (B2B and B2C) with one-time transactional purchases as the primary revenue mechanic. It also accommodates bulk/wholesale orders for fleet maintenance operations. Customer segmentation is horizontal, with fleet operators identified as the primary segment, truck repair shops as a secondary commercial segment, and individual owner-operators as a long-tail segment. Marketing is conducted primarily through the website, mobile apps, email newsletter subscription, and downloadable catalogs. Despite nearly two decades in operation, the company remains a small entity with 1-10 employees, no disclosed institutional funding, no management team disclosure, and no public financial reporting.

Name

Fortpro

Legal name

FortPro

Website

https://fortpro.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

FortPro is a Miami-headquartered e-commerce distributor of heavy-duty truck parts from brands including BENDIX, DONALDSON, LUCAS OIL, NTN, and its own FORTPRO line. It serves US fleet operators, repair shops, and owner-operators via website, mobile apps, and Miami/Houston locations.

Ownership category

akta.pro rank

Product category

Commercial Truck Aftermarket Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Semi-truck parts distribution
• Heavy-duty truck aftermarket
• Commercial vehicle parts
• Fleet maintenance parts
• Truck brake components

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Retail Parts Sales: Direct-to-consumer and B2B sales of semi-truck parts and components through online storefront. Products include brake systems, engine components, electrical parts, suspension, lighting, and accessories for heavy-duty trucks, semi-trucks, and trailers.
2. Bulk/Wholesale Orders: Commercial accounts can place bulk orders for fleet maintenance and repair operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fortpro is an e-commerce distributor of aftermarket parts for heavy-duty trucks, semi-trucks, and trailers, selling a multi-brand catalog that includes its own FORTPRO branded line alongside components from BENDIX, DONALDSON, LUCAS OIL, NTN, SPICER, CAT, MAHLE, SAF-HOLLAND, and ROAD CHOICE. Customers place retail and bulk/wholesale orders online via the company's storefront and mobile apps, with fulfillment through continental US shipping and pickup at locations in Miami, Florida and Houston, Texas.

Product overview

Fortpro is a heavy-duty truck and semi-truck parts e-commerce platform offering a comprehensive catalog of parts and accessories. The platform operates as a multi-brand distributor providing products from manufacturers including BENDIX, DONALDSON, LUCAS OIL, NTN, ROAD CHOICE, SPICER, CAT, MAHLE, SAF-HOLLAND, and its own FORTPRO branded line. The product portfolio spans major vehicle systems: Lighting, Exterior Parts, Interior Parts, Accessories, Brake Systems, Engine Components, Electrical Components (alternators, starters, sensors, switches), Exhaust Systems, Suspension, Cabin/Engine/Hood Components, Driveline & Axles, Steerings, Transmission, Hydraulics & PTO, and Lucas Oil Products. The platform appears to be a traditional e-commerce catalog without AI, API, or advanced technology features.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Products for Semi-Trucks Comprehensive range of lighting solutions for semi-trucks including headlights, fog lights, LED lights, incandescent lights, mounting accessories, and reflective safety tape, sold to fleet operators, repair shops, and owner-operators through Fortpro's online storefront.
• Semi-Truck Exterior Parts Exterior components for semi-trucks including bumpers, grilles, truck mirrors, rear panels, and door handles, distributed to commercial trucking buyers via Fortpro's e-commerce platform.
• Semi-Truck Interior Parts Interior components including air conditioning and heating systems, shifter boots, floor mats, seat covers, and seat armrest covers for semi-truck cabs.
• Semi-Truck Accessories Truck accessories including air horns, mud flaps and hangers, quarter fenders, wheels accessories, toolboxes, and wiper covers for semi-trucks.
• Semi-Truck Brake System Components Complete brake system components including air brake systems (dryers, hoses, NTA fittings, compressors, valves, nylon tubing, air tanks, disc brake chambers, pad kits) and drum brake systems (drums, linings, shoes, hardware kits, chambers, slack adjusters) for semi-trucks.
• Semi-Truck Engine Components Engine parts organized by engine model (Mack MP8 and Volvo D13, Mack E7 E-Tech, Mack E6, Detroit S60 14L, Detroit S60 12.7L) and subcategories including engine parts, fuel system, cooling system, air intake system, engine sensors, and lubricants.
• Semi-Truck Electrical Components Electrical system components including alternators, starters, sensors, switches and flashers, electrical cords, cables and connectors, and batteries for semi-trucks.
• Semi-Truck Exhaust System Components Exhaust system components including air inlet components, exhaust pipes, flex tubing, exhaust clamps, chrome stacks, and mufflers for semi-trucks.
• Semi-Truck Suspension Parts Suspension parts including air springs and bags (cab, seat, rolling lobe, sleeve type, double/triple convoluted), shock absorbers, engine mounts, suspension components for Hendrickson, Hutch, Reyco, Mack, Freightliner, Peterbilt, Volvo, International, Kenworth, and Tuftrac, trailer related parts, and chassis system components.
• Semi-Truck Cabin, Engine and Hood Components Cabin, engine, and hood components including engine mounts, cabin mounts and bushings, and cabin and hood components for semi-trucks.
• Semi-Truck Driveline and Axles Driveline and axle components including universal joints, center support bearings, yoke assemblies, spline stub axle, differential seals, shaft oil seals, housing tubes, wheel oil seals, hubcaps, hub assemblies, fasteners, clamps, steel and aluminum wheels, ABS sensors, bearings, demountable rims, and clutch assemblies.
• Semi-Truck Steering Components Steering components including king pin kits, tie rods and ends, power steering pumps, and drag links for semi-trucks.
• Semi-Truck Transmission Parts Transmission components including breather caps and transmission valves for semi-trucks.
• Semi-Truck Hydraulics and Power Take-Off Hydraulic systems and power take-off components including dump pumps for semi-trucks.
• Lucas Oil Products Lucas Oil branded products including engine oil additives, transmission and steering additives, gear oils and drivetrain lubricants, fuel and performance additives, greases and industrial lubricants, appearance and detailing products, and assembly and workshop products.
• FORTPRO Branded Parts and Components FORTPRO's own branded parts and components for heavy-duty trucks and semi-trucks, sold direct through the Fortpro storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dorman Products: Dorman is a major supplier and distributor of automotive and heavy-duty aftermarket replacement parts. It competes with Fortpro across many of the same product categories (brakes, steering, driveline, electrical) and serves similar repair and fleet customers.
• AutoZone: AutoZone is a national auto parts retailer serving both DIY and commercial customers. It is a broad incumbent that overlaps with Fortpro at the edges of the heavy-duty and commercial vehicle aftermarket through its commercial program.
• Genuine Parts Company (NAPA Heavy Duty): Genuine Parts Company operates the NAPA Auto Parts network and a dedicated heavy-duty truck parts line. It is a much larger incumbent with broader scale, deeper inventory, and a national footprint, but overlaps with Fortpro in heavy-duty aftermarket parts.
• Paccar Parts: Paccar Parts is the OEM parts division for Kenworth and Peterbilt trucks, operating a network of dealerships across North America. While primarily OEM-channel, it competes with Fortpro for fleet parts spend on major truck brands.
• O'Reilly Auto Parts: O'Reilly is one of the largest US auto parts retailers with thousands of stores. While primarily focused on light-duty vehicles, its commercial and heavy-duty offerings place it in adjacent competition with Fortpro for certain parts and small-fleet customers.

Direct peers

• FleetPride: FleetPride is the largest independent distributor of heavy-duty truck and trailer parts in North America, operating hundreds of branch locations. It is the most directly comparable peer to Fortpro, competing in the same product categories and serving similar fleet, repair shop, and owner-operator customers.
• TruckPro: TruckPro is a multi-brand distributor of heavy-duty truck parts and accessories with branch locations across the US. It competes head-to-head with Fortpro in selling aftermarket parts to fleet operators and repair shops.
• Wheelco: Wheelco is a heavy-duty truck and trailer parts distributor serving the Midwest and surrounding regions. It overlaps with Fortpro's target customer base (fleets and repair shops) and product catalog breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fortpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortpro