Name

Adventure Landing

Legal name

NRP Lease Holdings, Inc.

Website

https://adventurelanding.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

akta.pro secondary industry

Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH)

Keywords

• Family entertainment centers
• Amusement park attractions
• Birthday party venues
• Miniature golf courses
• Go-kart racing tracks

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Attraction Admission and Tickets: Revenue from entry fees to attractions including go-karts, miniature golf, laser tag, arcade games, batting cages, and bumper boats. Customers purchase game tickets, token bundles, or pay per-ride fees.
2. Arcade and Gaming: Revenue from arcade token purchases. Tokens are sold in bundles (4 tokens for $1 up to 300 tokens for $50) and used to play video and redemption games.
3. Birthday Party Packages: All-inclusive birthday party packages sold at retail price of $229.99, with promotional pricing at $119. Packages include decorated table time, party host, unlimited mini golf, bumper boats, arcade tokens, pizza, and beverages.
4. Group Events and Corporate Outings: Revenue from group bookings including school field trips, corporate events, team building programs, church youth groups, and lock-ins.
5. Season Passes: Miniature Golf Season Passes valid at all Adventure Landing locations, priced at $89.99 (previously $79.99 regular price with $39.99 promotional pricing).
6. Food and Beverage: On-site snack bars and food services offering popcorn, cotton candy, ice cream, nachos, drinks, and catering for events.
7. Gift Certificates and Vouchers: Sale of gift certificates and arcade token vouchers for gifting occasions, including holiday promotions like Buy $25 Get $5 Free certificate sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adventure Landing owns and operates a chain of family entertainment centers across the United States, offering a portfolio of physical recreational attractions including go-kart tracks, miniature golf courses, laser tag arenas, video and redemption arcades, bumper boats, batting cages, and water parks. The company also provides hosted event services such as birthday party packages, group outings, corporate team building events, and seasonal community events like WinterFEST.

Product overview

Adventure Landing operates as a multi-location Family Entertainment Center chain offering a portfolio of physical attractions and hosted events. The core product portfolio centers on recreational attractions including go-kart racing (Adventure Speedway), miniature golf (Adventure Golf), laser tag, video/redemption arcades, bumper boats, batting cages, and a Teddy Bear Factory. The company also operates Shipwreck Island Waterpark (now closed). Beyond attractions, Adventure Landing provides services including birthday party packages, group event hosting (corporate team building, school field trips, church groups, lock-ins), and food/beverage operations. The company runs seasonal events including WinterFEST (awarded IAAPA's Brass Ring Award), Easter Egg Hunts, and community initiatives like the World's Largest Swimming Lesson. Season passes for miniature golf are cross-location valid. The business operates across 8 currently active parks in North Carolina (3), Texas (1), New York (1), Kansas (1), Missouri (1), and Ohio (1), plus sister properties under NRP Holdings.

Differentiator

Problem solved

Functional benefit

Brands

• Shipwreck Island Waterpark: Water park located in Jacksonville Beach, Florida featuring water attractions and the seasonal WinterFEST holiday event
• Adventure Golf
• Adventure Speedway Go-Karts
• WinterFEST

Products and services

• Adventure Golf (Miniature Golf) 18-hole miniature golf courses available at multiple Adventure Landing locations, with the Dallas park featuring three courses. Season passes valid at all locations for unlimited play.
• Adventure Speedway Go-Karts Go-kart racing tracks offering driver-controlled racing experiences at multiple Adventure Landing park locations.
• Laser Tag Laser tag experiences in themed and multi-level arenas, available at the Dallas (themed arena) and Raleigh (multi-level arena) locations.
• Video and Redemption Gaming Arcade Large arcade featuring video games and redemption games where players earn tickets and redeem them for prizes. Operates on a token-based purchase system with various bundle quantities.
• Bumper Boats Water-based bumper boat rides with height requirements (44 inches to operate alone; 40 inches with adult). Additional passenger option available for an extra fee.
• Batting Cages Batting practice cages with varied skill levels, available at the Dallas and Gastonia Adventure Landing locations.
• Teddy Bear Factory Interactive bear-making experience available at the Buffalo, NY location where children can create and customize their own stuffed teddy bears.
• Birthday Party Packages All-inclusive hosted birthday party celebrations with decorated tables, party captains, unlimited mini golf and bumper boats, arcade tokens, pizza, drinks, popcorn, paper goods, and party favors. Packages valid for up to 8 guests at promotional pricing of $119 (retail $229.99).
• Group Events and Corporate Team Building Private and semi-private group events including corporate outings, team building programs, school field trips, church youth groups, lock-ins, holiday parties, and exclusive park rentals with custom event planning and catering.
• Snack Bar and Food Service On-site food and beverage services including pizza, snacks (popcorn, cotton candy, nachos, chips, candy), ice cream products (Häagen-Dazs, Drumstick, Klondike), and drinks (fountain drinks, Gatorade, Water, Icee), plus catering for events.
• WinterFEST Holiday Event Annual winter holiday event featuring outdoor ice skating on real ice, 130-foot Alpine Racer ice slide, nightly snowfalls, Santa's house, Blizzard Bluff Village with cookie decorating, s'more roasting, light displays, and Mistletoe Marketplace.
• Miniature Golf Season Pass Unlimited miniature golf pass valid for one year from purchase date at all Adventure Landing locations across multiple states. Priced at $89.99 regular with promotional pricing as low as $39.99.

Quantifiable outcome

• 500,000 average annual guests at Jacksonville Beach location over 29+ years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SyscominorOthersFood service supplier sponsor for Adventure Landing Winston-Salem location. Sysco provides food distribution services for snack bar and food service operations.
• PepsiminorOthersBeverage sponsor for Adventure Landing Winston-Salem location. Pepsi provides beverage products and brand association for the park's drink offerings.
• NRP HoldingscoreStrategic or Co-development PartnerParent company of Adventure Landing and related family entertainment centers. Owns and operates 11 parks across the country including Cool Crest, Magic Mountain Fun Centers, and All Star Adventures under unified corporate leadership based in Jacksonville Beach, FL.
• CenterEdge SoftwarecoreTechnology or IntegrationTechnology platform provider for online ticketing, birthday party booking, gift certificate sales, and retail e-commerce across Adventure Landing locations.
• International Association of Amusement Parks and Attractions (IAAPA)minorOthersIndustry association for amusement parks and family entertainment centers. Adventure Landing participates through annual conferences and industry awards recognition.
• World Waterpark AssociationminorOthersIndustry association for water parks. Adventure Landing's Shipwreck Waterpark participates in annual symposium and received Wave Review Awards for marketing excellence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aljaxbeach
• YouTubeyoutube.com/@AdventureLandingFun
• Facebookfacebook.com/AdventureLanding
• Instagraminstagram.com/adventurelanding
• TikToktiktok.com/@adventurelandingjaxbeach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Landing