MAG

Name

MAG

Legal name

MAG machines GmbH

Website

https://mag.at

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Wire Coating Machinery

NAICS

Electrical Equipment Manufacturing (3353), Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)

SIC

Industrial Process Furnaces & Ovens (3567), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

akta.pro secondary industries

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE), Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK)

Keywords

• Enameled wire machines
• Magnet wire coating
• Industrial coating machinery
• Flat wire production
• Wire manufacturing equipment

Headquarters

HQ city

Deutschlandsberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enameled Wire Machines Sales: Manufacturing and selling of industrial enameled wire coating machines including horizontal and vertical models. Machines are sold as capital equipment with custom configurations for specific wire production requirements.
2. Services and Support: Technical support, spare parts, training sessions, machine optimization, and contract testing services provided throughout the machine lifecycle.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MAG designs, manufactures, and sells industrial enameled wire (magnet wire) coating machines for round and flat wire production in horizontal and vertical configurations. Its proprietary Mozart Zero technology platform delivers up to 60–70% energy savings, complemented by patented SCR Zero NOx emissions reduction and Honeycomb Catalyst systems. The company also offers related services including training, machine optimization, contract testing, surface technology (thermal spraying and contract manufacturing), and laboratory measuring instruments.

Product overview

MAG is a manufacturer of enameled wire (magnet wire) coating machines, established in 1948 in Austria. Their product portfolio is organized into horizontal machines (Mozart Flat8, Mozart Zero H3-H8 series) for small to medium diameter round and flat wires, and vertical machines (Mozart V8/V9 Single/Dual, Mozart Zero V6/V7) for large diameter wires. The product line includes the innovative Mozart Zero technology platform featuring energy-efficient coating with up to 70% energy savings. Supporting offerings include surface technology services (thermal spraying, grinding, machining), testing equipment (MinilubX, HFZ Speedmaster, Laser System, Promass I), and specialized technologies like honeycomb catalysts and SCR Zero NOx. MAG also provides turnkey solutions combining their machines with partners like Fuhr for complete e-mobility production lines.

Differentiator

Problem solved

Functional benefit

Brands

• Mozart Zero: Energy-efficient technology for enameled wire coating machines that significantly reduces energy consumption
• Mozart V8
• Mozart V9
• Mozart Flat 8
• MinilubX
• MAG Honeycomb Catalyst

Products and services

• Mozart Flat8 Horizontal Flat Wire Coating Machine Horizontal flat wire coating machine for processing copper wires with cross-section ranges from 0.80–8.00 mm². Designed for automotive applications with speeds up to 70 m/min.
• Mozart Zero H3–H8 Horizontal Round Wire Coating Machine Series Horizontal round wire coating machine series covering copper wire diameters from 0.150 mm to 2.500 mm and aluminum up to 3.5 mm. Speeds range from 200 to 1500 m/min depending on model, with multi-line configurations up to 6 lines.
• Mozart V8/V9 Vertical Flat Wire Coating Machine Series Vertical flat wire coating machines (V8 and V9) for copper wires with cross-sections from 1.40–80.00 mm². Available in single, dual, and quad line configurations with speeds up to 40 m/min.
• Mozart Zero V6/V7 Vertical Round Wire Coating Machine Series Vertical round wire coating machines with Zero technology for copper wires 0.71–4.000 mm and aluminum 0.95–5.000 mm. V7 achieves up to 70% energy cost savings compared to previous models. Max speed 250 m/min on V6 and 150 m/min on V7.
• Machine Services and Customer Support Technical support, spare parts, tailored training sessions, machine and process optimization, R&D project support, and contract testing services delivered throughout the machine lifecycle using MAG's in-house technical center and TU Graz partnership.
• Surface Technology and Contract Manufacturing Services Thermal spraying coating services for metallic materials (wear protection up to 72 HCR, corrosion protection, thermal protection, bearing layers, electrical isolation layers, and special coatings), plus contract manufacturing including cylindrical grinding, turning, milling, balancing of rotating masses, and laser cutting.
• MinilubX Laboratory Measuring Instrument Laboratory instrument for measuring the specific lubricant amount on enamelled wires using high-quality ND-IR spectrometer technology, with high precision, rapid measurement results, and simple operation.
• MAG Honeycomb Catalyst System Honeycomb catalyst systems for oven recirculation and post-combustion. Reduces pollutant levels, lowers energy consumption, and increases plant efficiency with minimal cleaning requirements and stable baking zone temperatures.
• Mozart Flat 8-650 L Horizontal Flat Wire Coating Machine Latest addition to MAG's horizontal flat wire coating machine line, presented at the 2026 MAG Symposium.

Quantifiable outcome

• Up to 70% reduction in energy costs with Mozart Zero V7 compared to previous model
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Unitek Japan K.KcoreChannel Partner/ Reseller/ Distributor · 7 June 2023Sales and service partner for Japan market. Founded in 1995 by Katsumi Okamoto, now managed in second generation by Takuya Okamoto. Company has two branches in Japan and distributes other European wire and cable industry manufacturers alongside MAG.
• FUHRflagshipStrategic or Co-development Partner · 1 February 2022Strategic cooperation with German company specializing in wire rolling machines. Combined MAG Mozart V8 with Fuhr IPU 320/320+ Inline Profiling Unit to create turnkey solution for e-mobility flat wire production with high output, low operating costs, and impeccable quality.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Prysmian Group: World's largest cable manufacturer and a major buyer of magnet wire production capacity. Comparable to MAG as a major customer/ecosystem incumbent in the wire and cable value chain — not a direct equipment competitor, but its capex decisions shape demand for MAG's machines.
• Nexans: Global wire and cable manufacturer with significant magnet wire and industrial cable operations. Comparable as a major end-customer and ecosystem incumbent in the same wire and cable value chain that MAG's machines ultimately serve.
• LEONI AG: European wire and cable manufacturer with significant e-mobility and industrial wire activities. Comparable as a buyer-side incumbent and potential customer for MAG's flat wire and round wire enameled wire production equipment.

Direct peers

• Mario Frigerio: Italian producer of high-speed wire drawing and processing machinery for ferrous and non-ferrous wires. Comparable to MAG in scale and customer base (industrial wire producers), overlapping in the upstream wire-processing equipment segment adjacent to MAG's coating machines.
• SAMP S.p.A. Italian manufacturer of wire drawing, cabling and enameling machinery with global sales to magnet-wire producers. Comparable to MAG in product scope (wire processing equipment) and customer base (industrial wire mills), making it a head-to-head competitor in several end markets.
• Rosendahl Nextrom: Austrian-headquartered specialist in wire and cable production equipment, including extrusion, insulating and coating lines. Comparable to MAG as a direct competitor sharing Austrian/German industrial-machinery heritage and serving overlapping wire-and-cable customers worldwide.
• SKET Verseilmaschinenbau: German manufacturer of stranding, cabling and specialty wire machinery. Comparable to MAG as a European industrial equipment specialist serving magnet-wire and cable producers, with overlapping customer relationships in the wire industry value chain.
• Maschinenfabrik Niehoff: German family-owned manufacturer of wire drawing and processing machinery, including enameling and coating equipment for magnet wire producers. Closely comparable to MAG as a direct competitor in the same specialty equipment niche serving the same global wire and cable customers.
• Gauder Group: French manufacturer of wire drawing, bunching, stranding and cable machinery. Comparable to MAG as a European specialty industrial equipment maker selling into the same wire-producer customer base, though with a different geographic center of gravity.

Emerging players

• HUBER+SUHNER: Swiss specialist in electrical and optical connectivity, including specialty wire and cable products for e-mobility and industrial applications. Comparable as an adjacent emerging player in the same end-markets (e-mobility, industrial) where MAG's customers are investing in flat wire capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mag-machines-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAG