Curious World
Curious World, operated by London-based Kidsy Ltd, is a subscription educational content platform offering curated videos, books, and games for children ages 2-7 across eight learning areas, delivered via iOS and web to individual parent subscribers.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Curious World does
Curious World is a subscription-based educational content platform operated by Kidsy Ltd, a London-based private company founded in 2014. The platform delivers curated videos, books, and games for children ages 2-7 across eight structured learning areas, available in English and Spanish. It runs as both an iOS application and a web application, with account-level support for up to four child profiles, and is positioned as an ad-free, safe viewing and learning environment targeted at parents of early learners.
The product architecture is a content-first direct-to-consumer platform rather than a software/AI tool: the differentiation rests on a proprietary library of expert-curated educational media spanning reading, math, science, and life skills. Distribution is concentrated on the Apple App Store with a web companion app as a secondary channel; no API, SDK, or third-party integrations are documented, and no enterprise, B2B, or licensing channel is offered.
The business model is a pure consumer subscription: $7.99/month or $51.99/year, with a 20% first-year discount available via the CURIOUS_20 promotional code and a free trial offered. The company is small (11-50 employees), bootstrapped (no funding rounds disclosed), and has no public partnerships, awards, or named investors. The newsletter signup is currently disabled, and no recent press, leadership changes, or strategic transactions are documented in the input data.
Curious World firmographics
Firmographics- Name
- Curious World
- Legal name
- Kidsy Ltd
- Website
- https://curiousworld.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curious World, operated by London-based Kidsy Ltd, is a subscription educational content platform offering curated videos, books, and games for children ages 2-7 across eight learning areas, delivered via iOS and web to individual parent subscribers.
- Ownership category
- akta.pro rank
Where Curious World is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Curious World business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Content or Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription plans providing unlimited access to educational videos, books, and games. First-year discount of 20% offered via promotional code. Auto-renewal implied by subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with 20% first-year discount |
| Subscription | Annual | Annual subscription with 20% first-year discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Curious World product offering
Product offeringCore offering
Curious World is a subscription-based educational content platform that delivers curated videos, books, and games for children ages 2-7 (with content extending to ages 1-8). The service is offered via an iOS app and a web application, providing ad-free, age-personalized learning content across eight educational areas including math, literacy, science, creative expression, and social-emotional learning.
Product overview
Curious World is a subscription-based educational platform providing curated videos, books, and games for young children. The core offering includes an iOS mobile app, a web application, and an extensive content library organized by age groups (1-8 years) and educational areas. The platform emphasizes personalization for up to four children per account, age-appropriate content curation, and a safe, ad-free learning environment. Content spans multiple formats including video content (animations, music videos, how-to videos), interactive games, and digital books, organized across eight key educational areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Curious World iOS App Native iOS application available on the Apple App Store, providing personalized educational videos, books, and games for children ages 2-7 with support for up to four child profiles per subscription. Includes online and offline access.
- Curious World Web App Browser-based web application accessible at kidsy.curiousworld.com, providing the same educational videos, books, and games as the iOS app for children ages 2-7.
- Curious World Monthly Subscription Monthly subscription providing unlimited access to educational videos, books, and games. Priced at $7.99/month regular, discounted to $6.39/month for the first 12 months with code CURIOUS_20. Includes 7-day free trial.
- Curious World Annual Subscription Annual subscription providing unlimited access to educational videos, books, and games. Billed at $51.99 annually ($4.33/month effective rate, regular $5.42/month). Includes 7-day free trial.
Companies that use Curious World
Customer profileSegments1 record
Ideal customer profiles1 record
Curious World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Curious World partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Curious World competitors and assessment
Company assessmentDirect peers
- Homer (Learn with Homer): Subscription-based early learning app for children ages 2-8 offering personalized reading, math, and creative activities. Directly comparable in subscription model, target age band, and personalized educational content focus.
- LeapFrog Academy: LeapFrog's subscription educational app for ages 3-6 featuring games, videos, and eBooks aligned with early learning curriculum. Directly comparable in content format mix and target age range, with strong brand recognition in the educational toy space.
- Khan Academy Kids: Khan Academy's free educational app for children ages 2-8 offering books, videos, and games across multiple learning areas. Directly competes with Curious World on content type and age range, with a freemium model that pressures Curious World's paid positioning.
- ABCmouse: Age of Learning's flagship subscription educational app for children ages 2-8, offering videos, books, games, and a structured learning path. Directly comparable to Curious World in target audience (early childhood), subscription model, and multi-format content delivery.
- PBS Kids: PBS Kids offers free educational videos, games, and apps based on popular children's shows for ages 2-8. Directly comparable in content type and target audience; well-funded by PBS, posing significant free-tier competition to Curious World's subscription model.
- Reading Eggs: Blake eLearning's subscription-based literacy platform for ages 2-13 featuring games, books, and structured lessons. Comparable in subscription model and educational content delivery, with broader age coverage but similar early-childhood focus.
- Epic!: Subscription digital library for kids ages 12 and under offering thousands of books, videos, and quizzes. Directly comparable in subscription model and multi-format educational content, though stronger in reading content than videos/games.
Broad incumbents
- Nick Jr. Nickelodeon's preschool video and game platform targeting children ages 2-5. Comparable in educational entertainment format and age range, with a free ad-supported model and significantly larger content library from a major media conglomerate.
- YouTube Kids: Google's free child-safe video app offering vast educational and entertainment content for kids. While not exclusively educational, it serves the same parent use case of safe digital content for young children and competes directly on convenience and price (free).
- Disney+ (with Disney Junior content): Disney's streaming service offering extensive Disney Junior educational and entertainment content for young children. While a broader entertainment platform, it overlaps with Curious World's video content use case and competes for parents' subscription entertainment budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Curious World social profiles
Digital presenceCurious World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curious World leadership team
Management profileNumber of profiles
Curious World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curious World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curious World
What does Curious World do?
Curious World is a subscription-based educational content platform that delivers curated videos, books, and games for children ages 2-7 (with content extending to ages 1-8). The service is offered via an iOS app and a web application, providing ad-free, age-personalized learning content across eight educational areas including math, literacy, science, creative expression, and social-emotional learning.
Is Curious World a public or private company?
Curious World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curious World founded?
Curious World was founded in 2014. It employs 11 to 50 people.
Where is Curious World based?
Curious World is headquartered in London, United Kingdom, in the Europe region.
How does Curious World make money?
One revenue line is on record: subscription Revenue.
Who are Curious World's main competitors?
Direct peers on record are Homer (Learn with Homer), LeapFrog Academy, Khan Academy Kids, ABCmouse, PBS Kids, Reading Eggs and Epic!. Broad incumbents are Nick Jr., YouTube Kids and Disney+ (with Disney Junior content).
Does Curious World have an API?
No public API is recorded for Curious World.