Sullivan County Visitors Association

What Sullivan County Visitors Association does

Sullivan County Visitors Association (SCVA) is the official non-profit destination marketing organization for Sullivan County, New York, operating under the consumer-facing brand "Sullivan Catskills." Founded in 1997 and headquartered at 15 Sullivan Avenue in Liberty, NY, with 11–50 employees, SCVA promotes the Sullivan Catskills region as a four-season leisure destination roughly 90 miles from New York City. Its primary audiences are individual leisure travelers from the NYC metropolitan area and beyond, plus group travel organizers handling weddings, corporate retreats, and reunions.

SCVA's core product is the sullivancatskills.com website, supported by an integrated lodging booking engine (stay.visitsullivancatskills.com), a comprehensive event calendar, a categorized content taxonomy covering Places to Stay, Things to Do, and Places to Eat, and a "Dream" AI trip planner that generates personalized itineraries from natural-language prompts. The platform is mobile-responsive and localized into seven languages. A physical visitor center in Liberty, NY provides in-person travel assistance.

The organization's revenue is generated through three streams: affiliate or referral commissions on bookings routed through partner accommodation providers, recurring membership fees paid by local tourism businesses for directory listings and platform placement, and managed-services tourism promotion funding sourced from Sullivan County, New York State tourism budgets, and hotel/tourism taxes. SCVA does not charge visitors for its services. Strategic distribution is primarily digital, supplemented by the visitor center, an email newsletter, social media presence across Instagram, Facebook, Pinterest, and YouTube, and a travel-trade public-relations function evidenced by earned coverage in outlets including The New York Times.

Name

Sullivan County Visitors Association

Legal name

Sullivan County Visitors Association

Website

https://sullivancatskills.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sullivan County Visitors Association is the official non-profit destination marketing organization for Sullivan County, NY, promoting the Sullivan Catskills region to leisure and group travelers through its website, AI trip planner, and integrated lodging booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Booking Commissions: The organization drives visitors to partner accommodation providers through integrated booking links on their website (stay.visitsullivancatskills.com), earning commissions on completed reservations.
2. Membership Fees: Local tourism-related businesses (accommodations, restaurants, attractions) pay to be listed in the business directory and featured on the SCVA platform.
3. Tourism Promotion Funding: As a destination marketing organization, SCVA likely receives funding from Sullivan County, New York State tourism budgets, and/or local hotel/tourism taxes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sullivan County Visitors Association (SCVA) is a non-profit destination marketing organization that promotes Sullivan County, New York (marketed as "Sullivan Catskills") as a four-season leisure destination. It operates the official tourism website (sullivancatskills.com), an integrated lodging booking platform (stay.visitsullivancatskills.com), and a physical visitor center, providing centralized trip planning resources, business listings, event calendars, and an AI-powered itinerary builder for visitors.

Product overview

The Sullivan County Visitors Association operates a comprehensive tourism marketing platform centered on its official website (sullivancatskills.com) and a lodging booking platform (stay.visitsullivancatskills.com). The digital ecosystem includes a Dream AI Trip Planner for personalized itinerary generation, categorized content for accommodations (camping, B&Bs, country inns, fishing lodges, hotels, resorts, glamping, vacation rentals), Things to Do (outdoor activities, arts & culture, casino, wellness, shopping), and Places to Eat (restaurants, breweries, coffee shops, bakeries). Additional resources include an event calendar, travel stories blog, and trip planning tools. Featured resort partners include The Kartrite Resort & Indoor Waterpark, Resorts World Catskills, and Villa Roma Resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Sullivan Catskills Official Tourism Website The official tourism and visitors information portal for Sullivan County, New York, providing travel planning resources including lodging search, event calendars, destination guides, and travel inspiration content for leisure travelers and group organizers.
• Stay - Lodging Booking Platform A lodging search and booking platform that enables visitors to search and book accommodations across camping, bed & breakfasts, country inns, fishing lodges, hotels, resorts, upscale glamping, vacation rentals, and wellness properties in Sullivan County.
• Dream AI Trip Planner An AI-powered trip planning tool that generates personalized itineraries based on user prompts describing their preferred travel experience, activities, and accommodations in the Sullivan Catskills region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sullivancats
• LinkedInlinkedin.com/company/sullivan-county-visitors-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sullivan County Visitors Association