Hall Park

What Hall Park does

Hall Park is a 162-acre mixed-use real estate development in Frisco, Texas, operated by HALL Group (a privately held diversified conglomerate founded over 55 years ago). The development was initiated in 1989 when Craig Hall acquired the land ahead of Frisco's growth, and today spans 15+ buildings hosting 200+ corporate tenants in finance, technology, healthcare, and professional services. The current product portfolio includes The Tower at HALL Park (a 16-story, 364,000 SF trophy Class AAA office tower completed in 2025), The Terraces (a 201,838 SF, 10-story Class A office tower under construction for 2028 delivery), The Monarch (a 19-story, 214-unit luxury residential tower opened 2023), HALL Park Hotel (a 224-room boutique hotel with 60 Reserve Suites opened 2024), and Kaleidoscope Park (a 5.7-acre public park opened October 2024). The campus also features the Texas Sculpture Garden (the largest private collection of contemporary Texas sculpture), Janet Echelman's Butterfly Rest Stop installation, a 13,000 SF fitness center, conference facilities, and multiple dining concepts including Palato Italian Kitchen & Lounge.

The business model is real estate leasing at its core: multi-year commercial office leases to corporate tenants are the primary revenue stream, supplemented by recurring residential rents at The Monarch, hotel accommodations and event space revenue, dining and retail tenant leases, and fitness center memberships ($30 plus tax per month). Go-to-market is direct enterprise field sales — an in-house team including EVP and VP-level leasing executives handling corporate tenant relationships — augmented by digital marketing through the company website, Instagram, LinkedIn, Facebook, YouTube, and earned media coverage. The positioning is a live-work-play value proposition targeting corporate tenants seeking talent attraction/retention advantages through amenity-rich environment, luxury residential tenants seeking walkable lifestyle, and hotel guests seeking upscale accommodations near Frisco business districts. The development is in the next phase of a multi-billion-dollar masterplan with continued capital deployment through 2028 and beyond.

The company is privately held, does not disclose revenue, and employs 501–1,000 staff. Tax ID: NA. As of 2026, HALL Park holds strategic partnerships with the City of Frisco, the Kaleidoscope Park Foundation, the Frisco Community Development Corporation, and Headington Companies for dining.

Name

Hall Park

Legal name

Hall Park (operated by HALL Group)

Website

https://hallpark.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hall Park is a 162-acre mixed-use real estate development in Frisco, TX, operated by HALL Group, offering Class A office space, luxury residences, a boutique hotel, dining, and public art to corporate tenants, residents, and hotel guests.

Ownership category

akta.pro rank

Product category

Mixed-Use Commercial Real Estate

NAICS

Nature Parks and Other Similar Institutions (71219), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels & Motels (7011)

akta.pro primary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

akta.pro secondary industry

Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Class A office leasing
• Mixed-use development
• Luxury residential leasing
• Boutique hotel hospitality
• Commercial real estate

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Office Space Leasing: Class A office leasing across 15+ buildings including The Tower at HALL Park (364,000 SF trophy tower) and The Terraces (201,838 SF, 6 floors, coming soon). Revenue generated through multi-year commercial leases to corporate tenants.
2. Luxury Residential Leasing: The Monarch at HALL Park offers 214 luxury apartments and penthouses with average size of 1,150 SF. Revenue from monthly residential rents. Includes 29 different unit types, 8 luxury penthouses.
3. Hotel Accommodations: HALL Park Hotel generates revenue from 224 guest rooms including 60 The Reserve Suites with kitchenettes and balconies. Additional revenue from event space (20,000 SF), dining (Palato Italian Kitchen & Lounge), and amenities including rooftop pool and bar.
4. Retail/Food & Beverage: Multiple dining concepts including Park Plaza, Park Pavilion, Palato Italian Kitchen & Lounge, plus upcoming Commissary and Tango Room from Headington Companies. Food truck plaza and various restaurants generate retail leasing and tenant revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HALL Park is a 162-acre mixed-use destination in Frisco, Texas that offers Class A office space across 15+ buildings, luxury residential apartments at The Monarch, a 224-room boutique hotel, multiple dining concepts, world-class public art, and a 5.7-acre public park. Revenue is generated through multi-year commercial office leases, residential rents, hotel room and event revenue, and tenant/dining sales.

Product overview

HALL Park is a 162-acre mixed-use destination in Frisco, TX, combining Class A office space, luxury residential living, boutique hospitality, and cultural attractions. The portfolio includes trophy office buildings—The Tower at HALL Park (364,000 SF, 16-story) and The Terraces HALL Park (201,838 SF, 6-floor upcoming)—alongside The Monarch at HALL Park (19-story, 214-unit luxury residential tower) and HALL Park Hotel (224-room boutique hotel with 60 Reserve Suites). The development features Kaleidoscope Park (5.7-acre public park), over 200 pieces of world-class public art including the Texas Sculpture Garden and Butterfly Rest Stop installation, and diverse dining options including Palato Italian Kitchen & Lounge, Park Plaza, and upcoming Commissary and Tango Room. HALL Park also offers move-in-ready Spec Suites, the HALL Select Design Center for custom office builds, a 13,000 SF fitness center, and conference facilities. Several buildings hold LEED certification, with The Monarch and The Tower achieving Fitwel Certification.

Differentiator

Problem solved

Functional benefit

Brands

• HALL Select Design Center: An innovative program that assists companies by expediting design decisions to create a beautifully branded and customized office space in as little as eight weeks.
• HALL Street Eats Food Truck Plaza

Products and services

• The Tower at HALL Park A 16-story Class AAA trophy office tower at 6605 Warren Parkway offering 364,000 square feet of modern workspace with private terraces, panoramic views of Kaleidoscope Park, a corporate lounge, fitness center, seven-level parking garage, and two rooftop amenity decks.
• The Terraces HALL Park A 6-floor, 201,838 square foot Class A office building featuring 31 designer-curated move-in-ready spec suites ranging from 2,000-5,000 SF each with private terraces, plus four full floors of customizable core and shell space, adjacent to Kaleidoscope Park with an amenity terrace, conference room, and indoor/outdoor fitness center.
• The Monarch at HALL Park A 19-story luxury residential tower offering 214 apartments and penthouses with 29 different floor plans averaging 1,150 square feet. Features a 21,700-square-foot amenity deck including heated pool, fitness studio, billiards lounge, yoga lawn, concierge, valet, and direct access to Kaleidoscope Park.
• HALL Park Hotel A 224-room luxury boutique hotel including 60 The Reserve Suites with kitchenettes and balconies overlooking Kaleidoscope Park. Features chef-driven Palato Italian Kitchen & Lounge, 20,000 square feet of event space, rooftop pool and bar, 2,000 square-foot fitness center, and manicured gardens.
• Spec Suites Fully designed, move-in-ready office spaces available across multiple HALL Park buildings, allowing tenants to occupy premium workspace quickly without build-out delays.
• Palato Italian Kitchen and Lounge A Northern Italian restaurant located inside HALL Park Hotel featuring an open-air design, exhibition-style kitchen, wood-fired hearth, central bar, and spacious outdoor patio with park views. Offers authentic Italian cuisine with wine pairings.
• Kaleidoscope Park A 5.7-acre public park offering free year-round immersive programming including films, concerts, fitness classes, and cultural festivals. Features the Butterfly Rest Stop sculpture by Janet Echelman, children's play area, dog parks, performance lawns, technology terraces, and shaded promenades. Undergoing $14 million expansion adding 1.4 acres.
• HALL Active Fitness Center A 13,000 square foot full-service fitness facility featuring strength machines, free weights, cardio equipment, TRX, locker rooms with showers and towel service. Available by monthly membership and located at 2401 Internet Blvd and 3201 Dallas Pkwy.
• HALL Select Design Center An innovative program assisting companies with expedited design decisions to create customized office spaces ready for occupancy in as little as eight weeks, featuring designer-curated finishes and branding integration.
• Conference & Meeting Rooms On-campus conference facilities including the Jaguar Conference Room (16-person capacity), Geneva Room (10-person capacity), Evans Room (12-person capacity), and Ascension Room Training Facility (48-person classroom).
• Texas Sculpture Garden The largest private collection of contemporary Texas sculpture ever assembled, spanning four acres at HALL Park. Features work from prominent Texas sculptors and is open to the public free of charge.

Quantifiable outcome

• Over 200 companies served across finance, technology, healthcare, and professional services
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Headington CompaniescoreStrategic or Co-development Partner · 1 January 2026Headington Companies is bringing two acclaimed Dallas dining destinations to HALL Park in 2027: Tango Room (modern steakhouse with signature steaks, fresh pastas, robust wine list, and private dining) and Commissary (café, bakery, gelateria, espresso bar, and neighborhood market). Both will be located directly across from Kaleidoscope Park beneath The Monarch residential tower.
• City of FriscocoreStrategic or Co-development Partner · 1 January 2026City of Frisco is partnering with HALL Group on the $14 million Kaleidoscope Park expansion, adding approximately 1.4 acres to the public park. The expansion includes additional landscaped areas, enhanced performance lawn, water feature, large outdoor video screen, and performance stage.
• Frisco Community Development CorporationmajorStrategic or Co-development Partner · 1 January 2026Participating in the $14 million Kaleidoscope Park expansion project in partnership with the City of Frisco, HALL Group, and Kaleidoscope Park Foundation.
• Kaleidoscope Park FoundationcoreStrategic or Co-development Partner · 1 January 2024Nonprofit organization that operates Kaleidoscope Park (owned by City of Frisco). The foundation manages free year-round public programming including markets, live performances, and recreational activities alongside public art installations.

Scale indicators12 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Stream Realty Partners: DFW-based national commercial real estate services firm with strong office leasing, property management, and development operations. Comparable to HALL Park's office leasing and tenant-rep functions in the Dallas-Fort Worth market.
• KDC: DFW-based commercial real estate developer specializing in Class A corporate campuses and trophy office buildings. Direct peer for HALL Park's office development and corporate-tenant strategy in the Dallas-Fort Worth market.
• Cawley Partners: DFW-based commercial real estate firm focused on office, mixed-use, and industrial development and investment. Direct peer for HALL Park's DFW office and mixed-use strategy, with overlapping tenant relationships.
• Midway: Houston-based mixed-use real estate developer behind projects like CITYCENTRE. Comparable to HALL Park in Texas-focused mixed-use development combining office, residential, retail, and hospitality in a single walkable campus.
• Billingsley Company: DFW-based mixed-use developer with a portfolio spanning office, residential, retail, and hospitality. Direct peer for HALL Park's mixed-use development approach and corporate-campus operating model in Dallas-Fort Worth.
• Granite Properties: DFW-based developer and operator of trophy office properties and mixed-use campuses. Comparable to HALL Park's high-end office portfolio and amenity-driven tenant experience in the Dallas-Fort Worth market.
• Cousins Properties: Sunbelt-focused public office REIT owning and developing trophy office properties in high-growth markets like Atlanta, Dallas, Austin, and Charlotte. Comparable to HALL Park's trophy office strategy and Sunbelt growth-market positioning.
• Howard Hughes Holdings: Public master-planned mixed-use developer behind The Woodlands, Bridgeland, and Summerlin. Comparable to HALL Park in operating large-scale mixed-use communities combining office, residential, retail, and amenity programming over multi-decade horizons.

Broad incumbents

• Brookfield Properties: Global commercial real estate owner, operator, and developer with a large office and mixed-use portfolio. Comparable to HALL Park at a broader portfolio and capital-markets level, particularly for trophy office strategy.
• Lincoln Property Company: One of the largest diversified commercial real estate developers, managers, and leasing firms in the U.S. Comparable to HALL Park at a broader portfolio level, particularly across office leasing, residential (LPC Living), and mixed-use operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnODD9a7m8z5RZs39avMUuA
• Facebookfacebook.com/hallofficepark
• LinkedInlinkedin.com/company/hallpark
• Instagraminstagram.com/hallpark/?hl=en
• Xx.com/HALLParkFrisco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hall Park