What Sunbaba does

Sunbaba Systems Limited is a UK-based large-format print and event branding specialist headquartered at the Queen Elizabeth Olympic Park (Plexal, Here East) in London, with a registered office in Newmarket, Suffolk. Founded in 1988, the company produces custom-printed branding products for live events, exhibitions, broadcasts, sports venues, and construction sites, spanning twelve core product categories including Heras fence covers, crowd control barrier covers, stage branding, building wraps, tension fabric systems, TV/film backdrops up to 85 metres wide, tennis court windscreens, and merchandise stands. Its technical differentiation rests on exclusive UK distribution of Austronet 203 and 204 HDPE windbreak materials (trusted by the LTA), proprietary Vestaweave knitted polyester fabrics (including eco variants from recycled PET and CiCLO biodegradable additives), and in-house screen-printing capability for high-volume repeat runs on durable outdoor-grade substrates.

The business operates a project-based, quote-driven model with budget tiers ranging from under £500 to £10,000+, serving both SMB and enterprise clients through dedicated account managers (phone 0208 988 9100 and a website quote form). GTM is event-driven, combining trade shows (The Showman's Show), case studies, social media, and email newsletters, with strong referral and word-of-mouth channels. Named customers span music tour merchandise (Warner Music Experience on Oasis Live '25; Bravado on Rolling Stones and Elton John tours), broadcast events (NFL Experience London, Battle of the Brits for Amazon Prime Video), music festivals (Tramlines, Creamfields, Download), sports (LTA, Loughborough University), construction (Crossrail), and TV/film (Optomen Group). Sunbaba bundles in-house artwork and design support, deploys account managers with on-site event experience, and maintains a curated third-party installer network. Sustainability has become a strategic pillar, evidenced by 2024 launches of the Sustainability Cards system and CiCLO biodegradable fabrics, plus SAF integration in EU quick-turnaround logistics. The company is privately held, founder-operated, and operates as a 1–10-person micro-business with no disclosed external funding.

Name

Sunbaba

Legal name

Sunbaba Systems Limited

Website

https://sunbaba.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunbaba is a UK large-format print specialist producing custom event branding — fence covers, stage backdrops, building wraps, and windbreaks — for music festivals, sports venues, touring artists, and construction clients across the UK and Europe.

Ownership category

akta.pro rank

Product category

Event Branding and Large-Format Printing

NAICS

Commercial Screen Printing (323113), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Large format printing
• Event branding
• Stage backdrops
• Windbreak screens
• Tension fabric systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Large-Format Print Products: Sunbaba generates revenue through the production and sale of custom large-format printed branding products including Heras fence covers, crowd control barrier covers, stage backdrops, building wraps, flags, tension fabric systems, vinyl graphics, and merchandise stands. Products are priced per unit (e.g., Heras covers from £77.98 each, CCB covers from £22.28 each) or project-based. Revenue is project-driven and one-time per engagement, with reuse/repeat orders from existing clients driving recurring revenue over time.
2. Artwork and Design Support: In-house design team provides artwork creation and preparation services alongside product sales. Design support is bundled into project engagements, adding value and deepening client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sunbaba manufactures and supplies custom large-format printed event branding products — including Heras fence covers, crowd control barrier covers, stage backdrops, building wraps, flags, tension fabric systems, and tennis court windscreens — for music festivals, sports venues, construction sites, TV/film/theatre productions, and exhibitions. The company also provides in-house artwork and design support, logistics, and consultancy services, all backed by dedicated account managers handling projects from consultation through delivery.

Product overview

Sunbaba is an event branding specialist offering a comprehensive portfolio of large-format print products for live events, exhibitions, broadcasts, venues, and branded spaces. Founded in 1988, the company provides 12 core product categories that work together to deliver complete event branding solutions. The product range spans perimeter branding (Heras Fence Covers, Crowd Control Barrier Covers), stage enhancement (Stage Branding, TV/Film/Theatre Backdrops), exhibition displays (Tension Fabric Systems, Zipper Walls), venue branding (Flags, Tennis Court Windscreens), and promotional materials (Building Wraps, Self Adhesive Vinyl, Merchandise Stand Branding, Hard Substrates & PVC Banners). The company emphasizes sustainable alternatives across its portfolio, including eco-friendly materials and recycling options.

Differentiator

Problem solved

Functional benefit

Products and services

• Heras Fence Covers Branded panels that attach to temporary Heras fencing, used at events, festivals, construction sites, and outdoor venues for crowd management, aesthetic improvement, and sponsor visibility. Available in premium polyester and sustainable materials.
• Crowd Control Barrier Covers Branded covers for crowd control barriers that transform functional infrastructure into effective promotional space at festivals, sporting events, marathons, and public exhibitions.
• Stage Branding Custom-printed materials for stage enhancement including backdrops, scrims, headers, PA wings, and skirts that create striking visual identity for music events and festivals.
• Zipper Walls Sleek fabric display systems with tension fabric stretched over aluminium frames, ideal for exhibitions, press conferences, media walls, corporate events, and retail displays.
• Self Adhesive Vinyl Versatile, durable material for branding, signage, and safety messaging used for vehicle wraps, window graphics, floor decals, and temporary or permanent retail installations.
• Building Wraps Large-format digitally printed wraps for scaffolding, restoration concealment, or campaign launches that turn structures into powerful visual statements.
• Flags Cost-effective, lightweight branding flags in various shapes (teardrop, feather, portrait) for indoor and outdoor spaces, printed using dye sublimation for vibrant results.
• Tennis Court Windscreens and Privacy Screens Screen-printed windscreens for outdoor tennis courts that reduce wind disruption, improve ball visibility, and provide professional branding for sports clubs and venues. Available in Austronet 203 and 204 materials.
• Merchandise Stand Branding Fabric-based display solutions for tours, festivals, and merch pop-ups including printed backdrops, tablecloths, wraps, and modular signage designed for fast setup and professional appearance.
• Hard Substrates and PVC Banners Durable signage solutions including Correx and Foamex hard signage, digitally printed PVC banners, and custom-cut shapes for health and safety, wayfinding, and promotional needs.
• Tension Fabric Systems Fabric graphics with silicone edging for tool-free frame assembly, lightweight aluminium frames, and high-resolution printed carpets for trade shows, conferences, pop-up shops, and corporate events.
• TV, Film and Theatre Backdrops Large-format scenic backdrops and branded elements for studio productions, live broadcasts, and touring theatre, including studio backdrops up to 85m wide, theatre scrims, voiles, and sponsor boards.
• CiCLO Biodegradable Fabrics Sustainable fabric option integrating CiCLO biodegradable additive technology into polyester substrates, applied to Vestaweave and Flag fabric product lines for environmentally conscious event branding.
• Sustainability Cards System A client-facing transparency system providing environmental impact information across four categories (weight, durability, print methods, material composition) for each material in the Sunbaba range, helping clients make informed sustainable choices.
• Artwork and Design Support In-house design support providing artwork creation, preparation, and practical recommendations to bring client brands to life across event branding projects.

Quantifiable outcome

• Battle of the Brits raised over £100,000 for NHS charities
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mantra Brand HousecoreStrategic or Co-development PartnerMantra Brand House is a London-based creative studio known for impactful, values-driven branding for events and cultural activations. Sunbaba and Mantra Brand House collaborated on the 2023 Jersey Channel Islands Pride event, with Sunbaba supplying sustainable Vestaweave PA tower wraps and a bespoke main stage backdrop. The partnership is characterised by close collaboration on material selection with a shared focus on sustainability and reusability.
• INCA ProductionscoreStrategic or Co-development PartnerINCA Productions is an events agency specialising in luxury, lifestyle, arts, and culture. Sunbaba partnered with INCA on the 2019 Annabel's Game of Thrones-themed Halloween building wrap project — a 42ft x 34ft wrap recreating the falling of The Wall. INCA managed creative direction and scaffold engineering, while Sunbaba handled production and installation support. Sunbaba director Jonathan Booth was also on-site for the Battle of the Brits tennis event, working closely with INCA.
• Pickard ProductionsminorStrategic or Co-development PartnerPickard Productions is an event and production company that engaged Sunbaba for sustainable branding at the PoliNations component of the UNBOXED: Creativity in the UK festival in Birmingham. Sunbaba supplied Eco-Vestaweave for Heras fence and crowd control barrier covers, and Eco-Decor for stage branding, to complement the festival's environmental ethos.
• Method EventscoreChannel Partner/ Reseller/ DistributorMethod Events is an event production company that regularly engages Sunbaba for large-format printing and stage branding. The partnership spans multiple projects including Tramlines Music Festival (first post-pandemic full-capacity UK city festival, 120,000 attendees) and a high-profile brand activation featuring a live DJ. Sunbaba's director Jonathan Booth notes long-standing collaborative relationships with Method Events and similar production partners.
• Origin Technical ProductionsminorChannel Partner/ Reseller/ DistributorOrigin Technical Productions was the client for Sunbaba's work at Creamfields Festival (August 2020/2021), where Sunbaba produced a large eco-friendly textile mesh platform wrap for sponsor Cinch. Origin managed the broader production and sponsorship campaign execution.
• WassermancoreChannel Partner/ Reseller/ DistributorWasserman (sports and entertainment marketing agency) engaged Sunbaba for the NFL Experience London at Battersea Power Station in October 2023. Sunbaba supplied Heras fence branding, crowd control barriers, and polyester backdrops to transform the historic venue into an NFL-themed branded environment for the fan-activation event.
• Mary Greenham and Jamie MurrayminorStrategic or Co-development PartnerSunbaba partnered with former professional tennis player Jamie Murray, event organiser Mary Greenham, sponsor Schroders, and Amazon Prime Video to deliver the Battle of the Brits tennis tournament at the LTA National Tennis Centre in June 2020, raising over £100,000 for NHS charities.
• Cover It UpminorImplementation/ SI/ Consulting PartnerCover It Up is a specialist draping company that collaborated with Sunbaba on the Battle of the Brits tennis tournament to dress the venue space ready for Amazon Prime Video broadcast, combining Sunbaba's printed materials with specialist draping.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spandex: Established UK-based supplier of sign-making, digital print, and architectural decoration materials and equipment. Compares to Sunbaba across the signage and large-format print value chain, although Spandex operates more as a materials distributor serving a wider customer base beyond events.
• Pioneer Europe: European manufacturer of printable self-adhesive films, decorative finishes, and signage materials. Comparable to Sunbaba as a substrate supplier into the large-format and event graphics market, though operating at the materials level rather than as a finished event-branding print provider.
• Drytac: International manufacturer of self-adhesive vinyls, laminates, and mounting products for print, signage, and display. Comparable to Sunbaba in supplying print finishing materials used in event, retail, and signage applications, though operating upstream as a materials manufacturer.

Direct peers

• Image Group (Identity Group): UK-headquartered event and exhibition graphics specialist offering large-format print, signage, and installation services for live events and brand activations. Directly comparable to Sunbaba in target customers (agencies, brands, venues) and event-branding product mix.
• CMYUK: UK-based large-format print solutions provider supplying printers, materials, and software to the signage, display, and event graphics market. Closely comparable to Sunbaba as a specialist distributor/print partner serving event and exhibition branding customers with overlapping product categories.
• ADAPT Group: UK-based event and experiential agency producing branded environments, signage, and printed event dressing for corporate clients and live events. Comparable to Sunbaba in providing large-format branded environments for festivals, exhibitions, and brand activations.
• Contra Vision: UK-based specialist in perforated window films, one-way vision graphics, and see-through print media used in retail, transport, and event branding. Comparable to Sunbaba as a UK large-format/specialty print innovator with proprietary materials serving event and brand activation customers.
• Ultima Displays: UK supplier of portable display stands, tension fabric systems, and exhibition graphics for trade shows and events. Comparable to Sunbaba in serving the exhibition and live-event display market with overlapping tension fabric and modular branding products.
• Maverick Events: UK-based brand activation and event agency producing experiential environments, signage, and printed event branding for corporate clients. Comparable to Sunbaba in delivering event-branding solutions across corporate, sporting, and entertainment clients.
• Showman Group: UK event production and branding provider delivering stage branding, signage, and event dressing for live events. Comparable to Sunbaba in target customers (event agencies, venues, brands) and the production of large-format event branding materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sunbaba_
• LinkedInlinkedin.com/company/1150600
• Instagraminstagram.com/sunbaba_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunbaba