Kubus Group

What Kubus Group does

KUBUS Group is a privately held German architecture, urban planning, and construction management firm headquartered in Wetzlar, Germany, founded in 1984 by Achim Schäfer. The group operates through several specialized legal entities—KUBUS planung GmbH & Co. KG (architecture and structural engineering), KUBUS generalplanung GmbH (general planning coordination), KUBUS freiraumplanung GmbH & Co. KG (open space and landscape planning), and KUBUS Generalplanung Sursee GmbH (Swiss operations established 2001)—plus KUBUS Studio, the visualization arm built around the 2021 acquisition of LAGGNER.COM. With 50+ employees, including roughly 30 architects, engineers, urban planners, and technicians in the Hochbau division, the firm delivers integrated planning services across all HOAI phases for retail chains, municipalities, and industrial clients.

KUBUS's core technology stack combines BIM-based planning, 3D visualization, virtual reality, drone photography, 360-degree imagery, and laser scanning for building surveys, with point-cloud digital twins enabling remote walkthroughs. KUBUS Studio extends the offering with CGI, 3D animation, film production, and interactive 360-degree applications. Project execution is supported by DGNB sustainability credentials (Consultant 2022, Auditor 2025) and tooling such as geothermal-energy and photovoltaic planning modules for municipal and retail clients. The firm is staffed by three managing partners—Joachim Hansen (joined 2020), Dirk Laggner (joined 2021), and Andreas Weber (joined 2022)—alongside the founder Achim Schäfer and long-tenured department heads.

KUBUS generates revenue exclusively through professional service fees, governed by the HOAI fee structure for architects and engineers in Germany, with project-specific quotations for complex or out-of-scope work. The go-to-market is direct, enterprise, project-based engagement: long-term anchor accounts such as HORNBACH Baumarkt AG (with stores designed across Germany, the Netherlands, Switzerland, and Sweden), IKEA Magdeburg, Globus Markthalle Hamburg-Lurup, BPW Bergische Achsen, Space Plus, Wasgau, and Isabellenhütte, supplemented by municipal planning engagements such as the Lahn-Dill-Kreis Kreishaus in Wetzlar. The firm also pursues public-sector work via German planning participation procedures (Beteiligungsverfahren) and maintains visibility through 15 consecutive years at Expo Real in Munich and the W3+Fair in Wetzlar.

Name

Kubus Group

Legal name

KuBuS generalplanungs gmbh

Website

https://kubus-group.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

KUBUS Group is a German architecture, urban planning, and construction management firm with 50+ employees, serving retail chains, municipalities, and industrial clients across Germany and Switzerland through integrated planning, BIM, and visualization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wetzlar

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and Planning Services: KUBUS provides independent planning, consulting, and architectural services across all phases of HOAI (German fee structure for architects and engineers). Revenue is generated through professional service fees for projects spanning Hochbau (structural engineering), urban planning, landscape planning, interior design, and environmental planning.
2. Visualization and Media Services: Through KUBUS Studio and LAGGNER.COM, the company provides CGI, animation, film production, and interactive 360-degree applications. These services complement core architectural offerings and provide additional revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KUBUS Group is a multi-disciplinary architecture and planning firm providing independent planning, consulting, and project execution across all HOAI phases, covering structural engineering (Hochbau), urban planning, landscape/open space planning, interior design, and environmental planning. They coordinate complete project delivery as general planner, managing specialist planners and offering construction management, project development, and DGNB sustainable building consulting. Through KUBUS Studio, they additionally deliver CGI, 3D animation, film production, and interactive 360° visualization services.

Product overview

KUBUS Group is a multi-disciplinary architecture and planning firm offering integrated services across architecture, urban planning, and visualization. The core offering consists of KUBUS Planung (architecture and general planning), supplemented by specialized subsidiaries: KUBUS Freiraumplanung (open space planning) and KUBUS Studio (visualization and new media). The group provides comprehensive services including BIM-based planning, DGNB sustainable building consulting, construction management, and project development. KUBUS Studio, acquired in 2021, extends the portfolio with CGI, animation, film, and interactive 360° applications. The group operates primarily in Germany with a subsidiary in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• KUBUS Planung (Architecture and General Planning) Core architectural design and general planning services for building construction (Hochbau) and urban development projects, delivered across all HOAI service phases. Provided to enterprise retail, municipal, industrial, and property development clients.
• KUBUS Generalplanung (General Planning Coordination) General planning service that coordinates all required specialist planners (structural, MEP, etc.) for construction projects from a single point of contact. Reduces client coordination burden for complex multi-discipline projects.
• KUBUS Freiraumplanung (Open Space / Landscape Planning) Landscape and open space planning services addressing functional, ecological, and economic requirements for outdoor environments. Provided to municipalities, property developers, and corporate clients with site or campus needs.
• KUBUS Studio (Visualization and New Media) Visualization and new media services including CGI, 3D animation, film production, graphic design, and interactive 360° applications for product and architectural vision visualization. Served to enterprise clients seeking immersive project presentations.
• Stadtplanung (Urban Planning) Urban planning services covering regional planning, preparatory land use planning, and binding development plans with legal certainty, including building permit planning and public participation processes. Provided to German municipalities and public institutions.
• Baumanagement (Construction Management) Construction management services including cost monitoring, execution supervision, tender preparation, and warranty management. Provided to clients executing KUBUS-planned projects and third-party projects.
• Projektentwicklung (Project Development) Project development services for companies, investors, and property owners including site selection, concept development, financing arrangements, and marketing support for real estate developments.
• Masterplan (Strategic Site Master Planning) Strategic site development concepts and master plans for commercial properties that establish the framework for future development phases. Provided to industrial and commercial property owners.
• DGNB Sustainable Building Consulting Consulting and certification services for sustainable building under the German Sustainable Building Council (DGNB) system, covering new construction and existing building renovations. Provided to clients pursuing DGNB-certified developments.
• Visualisierung (Architecture Visualization & VR) Architectural visualization services using VR technology for immersive project experiences, 3D scanning, and drone photography. Provided to clients needing realistic pre-build visualization for stakeholder communication.

Quantifiable outcome

• Hornbach Leipzig Alte Messe: 55+ million Euro investment, 17,000 m² sales area with Drive-In, completed in 10 months
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• HPP Architekten: Düsseldorf-based full-service architecture firm with comparable multi-disciplinary practice across retail, commercial, and urban planning. Similar project profile to KUBUS for HORNBACH-class enterprise clients in Germany.
• ASTOC Architects and Planners: Cologne-based architecture and urban planning firm with public-sector and masterplanning focus. Comparable to KUBUS's Stadtplanung division and municipal client base.
• RKW Architektur: Düsseldorf-based architecture firm with multi-disciplinary practice including residential, commercial, and urban planning. Comparable German mid-sized competitor with similar service breadth.
• JSK Architekten: Berlin-based architecture firm of comparable size with similar multi-disciplinary practice spanning commercial, retail, and public projects in Germany.
• KSP Engel: Hamburg/Frankfurt architecture firm with comparable practice across commercial, retail, and masterplanning. Direct competitor for enterprise client mandates in Germany.
• Hascher Jehle Architektur: Berlin-based architecture firm of similar scale focused on commercial, retail, and public sector projects. Closely matches KUBUS in size, geography, and integrated service model.
• HENN Architekten: Munich-based architecture firm offering integrated architecture, masterplanning, and interior design. Comparable German mid-sized multi-disciplinary practice serving enterprise and public clients.

Broad incumbents

• Drees & Sommer: Stuttgart-based engineering and construction management firm with overlapping planning, project management, and sustainability advisory services. Broader portfolio but competes for similar enterprise and public-sector mandates.
• gmp Architekten: Hamburg-based established German architecture firm with much larger scale and international footprint. Operates in the same retail, infrastructure, and urban planning categories as KUBUS but at significantly greater capacity.

Emerging players

• Chapman Taylor: UK-based architecture firm with strong retail and commercial focus, comparable to KUBUS's HORNBACH-style enterprise retail mandate practice. Operates in adjacent geography with similar client profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kubus-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubus Group