Midwest Center for Dermatology & Cosmetic Surgery

What Midwest Center for Dermatology & Cosmetic Surgery does

Midwest Center for Dermatology & Cosmetic Surgery is a multi-location dermatology practice operating 10 offices across the Detroit metropolitan area, including Clinton Township, Farmington Hills, Shelby Township, St. Clair Shores, and Warren. The practice, affiliated with the DOCS Dermatology network and operated under DOCS, LLC, delivers integrated medical, surgical, and cosmetic dermatology services staffed by 27 board-certified dermatologists, physician assistants, and nurse practitioners. Core service lines span diagnosis and treatment of more than 300 skin conditions (acne, eczema, psoriasis, rosacea, skin cancer), Mohs micrographic surgery, excisions and biopsies, photodynamic therapy, and UV light therapy. Cosmetic offerings include FDA-approved injectables (Botox, Dysport, JUVEDERM/Restylane fillers), laser treatments (CO2 fractional resurfacing, Nordlys/Diolite for veins, laser hair removal), body contouring (CoolSculpting, Kybella), skin rejuvenation (HydraFacial, chemical peels, microdermabrasion, microneedling), and Latisse for eyelash growth, with a dedicated retail-style cosmetic brand (Spa 43) operating separately from medical clinics.

The practice monetizes through three revenue streams: insurance-reimbursed medical dermatology (participating with Aetna, BCBS, Cigna, Humana, Medicaid, Medicare, Priority Health, Tricare, United HealthCare, and others), self-pay cosmetic procedures, and pharma-sponsored clinical research via its dedicated Michigan Center for Skin Care Research facility, which has conducted Phase 2-4 trials for over 30 years and currently runs four active trials in atopic dermatitis, alopecia areata, plaque psoriasis, and female pattern hair loss. Go-to-market is sales-led and direct-to-patient through owned clinics; marketing relies on the practice website, patient portal (ModMed), Google reviews (4.7-4.9 stars across locations), and clinical trial recruitment via database mailings, social media, and traditional media. Patient financing through Sunbit supports pay-over-time options for cosmetic and non-insured procedures.

Name

Midwest Center for Dermatology & Cosmetic Surgery

Legal name

DOCS, LLC

Website

https://mwdermatology.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Center for Dermatology & Cosmetic Surgery is a multi-location dermatology practice in the Detroit metro area providing medical, surgical, cosmetic, and clinical research services to patients of all ages across 10 offices.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Mohs skin cancer surgery
• Clinical dermatology research
• Medical spa services

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Dermatology Services: Insurance-reimbursed medical dermatology services including treatment of skin conditions, skin cancer screening, biopsies, and surgical procedures. The practice participates with numerous insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicaid, Medicare, Priority Health, Tricare, and United HealthCare.
2. Cosmetic Dermatology Services: Self-pay cosmetic procedures including Botox, Dysport, fillers, chemical peels, laser treatments, CoolSculpting, Kybella, and HydraFacial. These services are typically not covered by insurance and paid out-of-pocket by patients.
3. Clinical Research Trials: Clinical trials conducted at Michigan Center for Skin Care Research where participants receive study medication, tests and exams at no charge. The practice works with pharmaceutical companies and contract research organizations at Phase 2 through Phase 4 levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Midwest Center for Dermatology & Cosmetic Surgery is a multi-location dermatology practice delivering medical, surgical, and cosmetic skin care to patients across the Detroit metropolitan area. Its offerings span treatment of over 300 skin diseases, Mohs micrographic skin cancer surgery, injectables, laser and energy-based aesthetic procedures, body contouring, and clinical research trials through its Michigan Center for Skin Care Research division.

Product overview

Midwest Center for Dermatology & Cosmetic Surgery is a comprehensive dermatology practice offering integrated medical and cosmetic dermatology services across multiple Michigan locations. The practice provides over 300 medical conditions treatments including skin cancer detection and treatment (Mohs surgery, excisions, biopsies), medical dermatology (acne, eczema, psoriasis, rosacea), and surgical procedures. The cosmetic portfolio centers on Spa 43 medical spa and includes injectables (Botox, Dysport, facial fillers including JUVEDERM and Restylane families), laser treatments (CO2 fractional resurfacing, laser hair removal, laser vein treatments), body contouring (CoolSculpting, Kybella), skin rejuvenation (HydraFacial, chemical peels, microdermabrasion, microneedling), and topical/oral treatments (Latisse, biologics, photodynamic therapy, UV light therapy). The practice also operates Michigan Center for Skin Care Research conducting clinical trials, and provides a patient portal for digital access to services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services
• Cosmetic Dermatology Services
• Mohs Surgery
• Botox & Dysport
• Facial Fillers
• CO2 Fractional Laser Skin Resurfacing
• CoolSculpting
• HydraFacial
• Kybella
• Laser Resurfacing
• Chemical Peels
• Laser Hair Removal
• Latisse
• Photodynamic Therapy (PDT)
• Ultraviolet Light Therapy
• Microdermabrasion
• Biologics & Topical Medications
• Excisions & Biopsies
• Microneedling
• Michigan Center for Skin Care Research
• Spa 43

Quantifiable outcome

• Over 30 years of clinical research experience with high enrollment and completion rates that typically meet or exceed sponsor requirements
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DOCS DermatologycoreStrategic or Co-development PartnerDOCS Dermatology is the parent company/affiliate network that Midwest Center for Dermatology & Cosmetic Surgery is part of. The practice operates as part of the DOCS Dermatology Group, gaining access to shared resources, best practices, and clinical trial opportunities.
• SunbitminorOthersDOCS (parent company) has partnered with Sunbit to provide flexible payment plan options for patients to pay-over-time for dermatology services and procedures.
• Macomb Community CollegeminorStrategic or Co-development PartnerMichigan Center for Skin Care Research draws study subjects from Macomb Community College (student body of 24,000) as part of its heterogeneous population recruitment strategy for clinical trials.
• Selfridge Air Force BaseminorStrategic or Co-development PartnerMichigan Center for Skin Care Research draws study subjects from Selfridge Air Force Base as part of its diverse demographic recruitment strategy for clinical trials.
• Multiple Insurance CarrierscoreOthersThe practice participates with many insurance companies including Aetna Medicare, ASR Health Benefits, Blue Care Network, Blue Cross Blue Shield (all states and federal), CareSource, Cigna, Golden Rule, Health Alliance Plan, Humana, Medicaid, Medicare, Priority Health, Tricare East, United HealthCare, and others.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Qualderm Partners: PE-backed dermatology platform consolidating practices across multiple states; highly comparable as a multi-location derm roll-up with similar medical, surgical, cosmetic, and clinical research offerings.
• Schweiger Dermatology Group: Large multi-location derm group offering medical, cosmetic, and surgical dermatology including Mohs surgery; directly comparable as a PE-style integrated derm platform.
• Advanced Dermatology and Cosmetic Surgery: National dermatology platform providing medical, surgical, and cosmetic dermatology plus clinical research across 100+ locations; a direct peer in service breadth and platform scale.
• Forefront Dermatology: One of the largest independent dermatology groups in the U.S. with deep Midwest concentration; directly comparable as a multi-state, multi-specialty medical/surgical/cosmetic derm platform with significant Michigan presence.
• U.S. Dermatology Partners: PE-backed dermatology platform operating across multiple states with medical, surgical, cosmetic, and clinical research services; comparable as a large multi-specialty derm roll-up.
• Westlake Dermatology: Multi-location dermatology and cosmetic surgery group in Texas/central U.S.; comparable as an integrated medical-surgical-cosmetic derm practice with an aesthetic brand presence.
• Pinnacle Dermatology: Midwest-focused dermatology group offering medical, surgical, and aesthetic services across multiple clinic locations; directly comparable in scale, geography, and service mix.

Emerging players

• Skin and Aesthetic Centers: Multi-location dermatology and aesthetics platform; comparable as a smaller-scale derm roll-up offering medical, surgical, cosmetic, and Mohs services with overlap in service line mix.

Broad incumbents

• DOCS Dermatology Group: Parent affiliate network and dermatology management organization; Midwest operates as a DOCS affiliate, so DOCS itself is the closest organizational peer and a potential acquirer/roll-up platform for any Midwest-led expansion.

Regional players

• Henry Ford Health Dermatology: Integrated health system with dermatology services located within the same Detroit metropolitan market as Midwest; comparable as a competing regional provider of medical and cosmetic dermatology to overlapping patient populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midwestdermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Center for Dermatology & Cosmetic Surgery