Gansel Rechtsanwälte

What Gansel Rechtsanwälte does

Gansel Rechtsanwälte Rechtsanwaltsgesellschaft mbH is a Berlin-based consumer protection law firm founded in 2004, representing individual consumers and medium-sized companies against automotive manufacturers, banks, insurers, and other institutional counterparties. The firm operates across 14 practice areas, with concentrations in the diesel emissions scandal (Abgasskandal), banking and prepayment-penalty disputes, insurance law, and labor law. Its stated track record includes over 100,000 mandates handled, more than EUR 1 billion in cumulative enforced claims, and 150,000+ free initial assessments.

The firm runs a LegalTech platform built around the Mandanten-Cockpit (a digital client portal featuring AI-generated case-update podcasts), a suite of online self-service assessment tools (diesel claim checks, prepayment compensation calculators, SCHUFA deletion requests, etc.), and direct online mandate assignment. Underlying case intelligence includes verdict databases segmented by manufacturer (488 Mercedes entries, 421 Audi, 119 BMW, 178 general diesel entries). Operations are supported by ~6 specialist lawyers, ~30 specialized staff, and partnerships including BGH-certified counsel Kanzlei Lindner for supreme court representation, and insurance-law partners Keen Law and Wirth Rechtsanwälte.

The commercial model combines multiple fee structures — outcome-based success fees (Erfolgshonorar), fixed/flat fees for defined mandates, hourly billing for long-term cases, and standard RVG billing for legal-protection-insurance clients — with process-financing partnerships that remove upfront cost barriers. Customer acquisition is digital-first via organic search, self-service calculators, podcast content, and earned media (ARD, ZDF, Spiegel, Süddeutsche Zeitung), feeding a low-cost, high-volume intake engine across the German domestic market.

Name

Gansel Rechtsanwälte

Legal name

Gansel Rechtsanwälte Rechtsanwaltsgesellschaft mbH

Website

https://gansel-rechtsanwaelte.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Gansel Rechtsanwälte is a Berlin-based, digital-first consumer protection law firm representing individuals and SMEs against automotive manufacturers, banks, and insurers across 14 practice areas, notably the diesel emissions scandal, banking, and insurance disputes, with over 100,000 mandates handled since 2004.

Ownership category

akta.pro rank

Product category

Consumer Protection Legal Services

NAICS

Legal Services (5411), Professional, Scientific, and Technical Services (541)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Collections Support (Pre-Lit, Litigation Admin, Judgment Recovery) (BPAAAEAH)

akta.pro secondary industry

Class Actions, Claims & Entitlements Recovery (FSACAKAK)

Keywords

• Consumer protection law
• Diesel emissions claims
• Legal tech services
• Banking law representation
• Insurance dispute legal services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Legal Services Fees: Standard legal fee billing according to the German Lawyers' Remuneration Act (RVG) for cases covered by legal protection insurance. Fees based on case value.
2. Success Fee (Erfolgshonorar): In many cases, clients pay a fair base flat fee plus a share of the outcome in case of success.
3. Fixed Price / Flat Fee: Fixed prices and flat fees offered for certain mandates where workload can be well calculated in advance, providing maximum planning certainty.
4. Time-based Billing: Hourly billing for individual cases, usually long-term mandates, where only actual work incurred is billed.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Gansel Rechtsanwälte is a digital consumer protection law firm that provides legal representation to individuals and medium-sized companies across 14 practice areas, with a focus on the German diesel emissions scandal, banking disputes, insurance claim denials, and labor law. The firm delivers services through a proprietary Legal-Tech platform featuring a digital client portal, online self-service assessment tools, AI-generated case updates, and direct online mandate assignment. All practice areas begin with a complimentary case assessment, and the firm offers multiple fee structures including success-based, fixed, and time-based billing.

Product overview

Gansel Rechtsanwälte is a digital consumer protection law firm offering legal services across 14 practice areas through a proprietary digital platform. The core offering consists of the Mandanten-Cockpit (digital client portal with AI-generated case podcasts), Online-Check & Formulare (digital intake and assessment tools), and specialized legal services covering Abgasskandal (diesel emissions), Versicherungsrecht (insurance), Bankrecht (banking law), Arbeitsrecht (labor law), Erbrecht (inheritance), Familienrecht (family law), Mietrecht (rental law), Verkehrsrecht (traffic law), Datenschutzrecht (data protection), Steuerrecht (tax law), Internetrecht (internet law), and Schuldnerberatung (debt counseling). The firm also produces the 'Alles was Recht ist' podcast. All services are delivered digitally with cost-free initial assessments and multiple pricing models including success-based fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Mandanten-Cockpit (Digital Client Portal) Proprietary digital client portal that allows Gansel clients to view case status, complete required tasks, submit documents digitally, and access AI-generated podcasts explaining their specific legal proceedings. Targeted at all firm clients across practice areas.
• Online-Check & Formulare (Digital Intake and Case Assessment) Self-service online assessment calculators and digital intake forms spanning multiple practice areas (diesel scandal, banking fraud, SCHUFA deletion, prepayment penalties, insurance claims, and general inquiries), enabling cost-free case evaluation and direct online mandate assignment. Targeted at prospective individual clients seeking legal services.
• Abgasskandal (Diesel Emissions Scandal Legal Services) Legal representation for diesel vehicle owners seeking compensation against automotive manufacturers (VW, Audi, Mercedes-Benz, BMW, Porsche, Skoda, Seat, Opel) for emissions cheating. Based on EA189 and EA288 motors, with cases supported by recent EuGH and BGH rulings. Targeted at individual diesel vehicle owners.
• Versicherungsrecht (Insurance Law Services) Legal services against insurance companies for denied claims, covering disability, home, motor, liability, health, life/rental, travel, and legal protection insurance. Includes cooperation with Wirth-Rechtsanwälte for insurance coverage disputes. Targeted at individual policyholders.
• Bankrecht (Banking Law Services) Legal services covering online banking fraud recovery, prepayment penalties (Vorfälligkeitsentschädigung), loan revocation, consumer credit disputes, and bank fee recovery. Includes BGH and EuGH litigation. Targeted at individual banking customers.
• Arbeitsrecht (Labor Law Services) Legal services for employees covering wrongful termination, severance negotiations, employment contract review, parental leave, working hours, and workplace discrimination. Includes a free severance calculator. Targeted at individual employees.
• Erbrecht (Inheritance Law Services) Legal services covering inheritance matters including sole inheritance, disinheritance, estate division, will challenges, inheritance certificates, advance inheritance, compulsory portions, and inheritance tax planning. Targeted at individual heirs and family members.
• Familienrecht (Family Law Services) Legal services for divorce proceedings covering spousal support, mutual consent divorce, separation agreements, pension adjustments, and matrimonial property regimes. Targeted at individuals undergoing family transitions.
• Mietrecht (Rental Law Services) Legal services covering landlord-tenant disputes including eviction defense, rent increases, utility billing errors, deposit recovery, and lease termination. Targeted at individual tenants and small landlords.
• Verkehrsrecht (Traffic Law Services) Legal services covering traffic violations, speeding fines, driving bans, license revocation, traffic accidents, and road traffic offenses. Targeted at individual drivers.
• Datenschutzrecht (Data Protection Law Services) Legal services covering VW data leak compensation claims (up to EUR 3,000 under GDPR Art. 82), SCHUFA entry deletion, free SCHUFA report requests, and GDPR compliance for data subjects. Targeted at individuals affected by data breaches or negative credit entries.
• Steuerrecht (Tax Law Services) Legal services covering property tax (Grundsteuer) declarations, appeals, and objections for all German states (Bundesländer). Targeted at individual property owners.
• Internetrecht (Internet Law Services) Legal services covering filesharing copyright notices, online gambling refunds (casinos and poker platforms), and online coaching disputes. Targeted at individual internet users.
• Schuldnerberatung (Debt Counseling Services) Legal services covering over-indebtedness including private insolvency proceedings, debt restructuring plans, garnishment protection accounts, and debt collection disputes. Targeted at over-indebted individuals.
• Kostenfreie Ersteinschätzung (Free Initial Assessment) Complimentary case assessment service across all 14 legal practice areas, providing transparent evaluation of chances, risks, costs, and expected timeline within 48 hours, with no obligation. Targeted at prospective individual clients evaluating whether to engage legal representation.

Quantifiable outcome

• Over 1 billion EUR total claims enforced for clients
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kanzlei Lindner (Rechtsanwalt Richard Lindner)coreImplementation/ SI/ Consulting PartnerLong-standing cooperation with BGH-certified attorney Richard Lindner for proceedings before the Federal Court of Justice (Bundesgerichtshof). Only BGH-admitted attorneys may argue before the BGH in civil matters, making this cooperation essential for supreme court cases.
• Keen Law RechtsanwältecoreStrategic or Co-development PartnerLeading cooperation partner in insurance law. Keen Law is recognized as one of Germany's leading insurance law firms, providing specialized expertise for complex insurance disputes.
• Wirth RechtsanwältecoreStrategic or Co-development PartnerCooperation partner in insurance law, recognized as one of Germany's leading insurance law practices. Provides specialized expertise for insurance coverage disputes and claims.
• RightNowminorChannel Partner/ Reseller/ DistributorCooperation partner for private health insurance premium recovery. RightNow checks premium increases and may purchase claims, providing upfront payments to clients without legal proceedings.
• helpcheckminorChannel Partner/ Reseller/ DistributorCooperation partner for life and pension insurance disputes. Helpcheck specializes in calculating and maximizing policy surrender values and withdrawal rights.
• advocadominorChannel Partner/ Reseller/ DistributorPartner network for general legal inquiries. Gansel forwards inquiries to advocado's partner lawyer network for processing.
• Wirtschaftsverband der RechtsanwälteminorOthersIndustry association membership. Gansel Rechtsanwälte is a member of the German Association of Lawyers, an industry organization for legal professionals.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MYRIGHT: Legal-tech platform enabling consumers to assert Abgasskandal, diesel and other mass claims against manufacturers through partner law firms. Comparable to Gansel on lead generation and digital intake, though it operates as a platform rather than a law firm.

Direct peers

• Goldenstein Rechtsanwälte: German consumer protection firm specializing in Abgasskandal claims against VW, Audi, Mercedes and others, with digital intake and mass-claim processing similar to Gansel. Direct competitor in the diesel-claim market with overlapping target consumer base.
• Financialright Rechtsanwälte: German consumer protection firm known for mass capital-markets and Abgasskandal litigation, with similar digital intake and success-fee billing. Overlaps Gansel on diesel and banking-revocation matters with comparable customer segments.
• Keen Law Rechtsanwälte: Recognized German insurance law practice and a cooperation partner for complex insurance disputes, including life, health, and disability coverage. Comparable on customer profile (German consumers with denied claims) and fee models.
• Kanzlei Dr. Stoll & Sauer Rechtsanwaltsgesellschaft: One of Germany's leading consumer protection law firms and the largest diesel scandal (Abgasskandal) plaintiff practice, with similar mass-claim orientation and BGH-level capabilities. Directly comparable to Gansel on diesel, banking, and capital-markets consumer litigation.
• Wirth Rechtsanwälte: Specialized German insurance law firm and an explicit Gansel cooperation partner for insurance coverage disputes. Operates in the same regulatory framework (RVG) with the same German insurance-claim customer segment.
• Baum Reiter & Collegen Rechtsanwaltsgesellschaft: Consumer protection firm focusing on banking, capital-markets and insurance disputes, including Abgasskandal matters. Comparable to Gansel on practice mix and mass consumer litigation against banks and insurers.

Others

• RightNow (PKV): Provider focused on private health insurance (PKV) premium recovery, including outright claim purchase. Cooperates with Gansel on PKV matters — adjacent in addressing consumer overcharges by insurers.
• advocado: Online legal-services marketplace that routes consumer inquiries to a partner lawyer network. Gansel is an active partner within advocado's distribution channel; useful as a comparable for customer-acquisition model rather than direct legal competition.
• Helpcheck: Specialist in life and pension insurance surrender-value optimization; cooperates with Gansel. Comparable ecosystem participant addressing German consumer overcharges in insurance, alongside Gansel's insurance practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ganselrae
• YouTubeyoutube.com/channel/UCNBHZvYRfjHE8UgzXHS47VQ
• Facebookfacebook.com/GanselRechtsanwaelte
• LinkedInlinkedin.com/company/gansel-rechtsanwaelte
• Instagraminstagram.com/GanselRechtsanwaelte
• TikToktiktok.com/@gansel_rechtsanwaelte

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gansel Rechtsanwälte