What Scantrade Scandinavia does

Scantrade Scandinavia is a privately held Swedish e-commerce retailer headquartered in Ulricehamn, Sweden, founded in 2008, that the company itself describes as a sports goods supplier offering activewear for alpine, bike, and outdoor activities. The firm operates a single direct-to-consumer online storefront at scantrade.se, presenting a localised Swedish-language shopping experience with SEK pricing inclusive of 25% Swedish VAT, a 7,000 SEK free-shipping threshold, and a customer portal covering order history, returns, and a size guide — features consistent with apparel and equipment retail rather than generic electronics.

The underlying technology stack is not proprietary. Scantrade rents its business system ("Affärssystem") and webshop infrastructure from Multicase™ Norge AS, a Norwegian platform vendor, which provides product management, order processing, checkout, customer accounts, and the storefront shell. The website surface itself is a templated Multicase deployment with mixed Swedish/Norwegian UI strings, an AI-assisted product-search response module, stock-status indicators tied to supplier-direct fulfilment, and multiple delivery-date options — a fulfilment pattern that points to drop-ship or supplier-direct ordering rather than held inventory.

Commercially, Scantrade generates revenue through one-time transactional product sales priced in SEK with VAT included. Its go-to-market is exclusively the owned e-commerce storefront; there are no third-party marketplaces, wholesale channels, or physical retail locations documented. The firm serves Scandinavian consumers and small businesses through Swedish-language content and SEK-denominated pricing, and routes customer-service correspondence through [email protected], suggesting an operational relationship with Amentio that is not otherwise disclosed. The company has no public listing, no disclosed funding rounds, no documented management team, and no named enterprise customers in the available source material.

Name

Scantrade Scandinavia

Website

https://scantrade.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Scantrade Scandinavia is a privately held Swedish e-commerce retailer based in Ulricehamn that sells activewear and outdoor sports goods directly to Scandinavian consumers through its scantrade.se storefront, running on Multicase™ Norge AS webshop infrastructure with SEK pricing and Swedish customer support.

Ownership category

akta.pro rank

Product category

Sports Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Nonstore Retailers (5960), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Climbing & Mountaineering Gear Retail (CRAMAAAB), Backpacking & Trekking Gear Retail (CRAMAAAA)

Keywords

• Sports apparel retail
• Activewear ecommerce
• Outdoor clothing
• Alpine gear
• Cycling apparel

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Scantrade Scandinavia operates as an online retailer generating revenue through direct product sales. The company sells various products across categories including electronics and accessories. Revenue is generated through one-time transaction purchases with pricing in SEK including Swedish VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Scantrade Scandinavia operates an e-commerce storefront at scantrade.se that sells sports goods and activewear for alpine, bike, and outdoor activities. The Swedish-language webshop offers product browsing, search by category/brand/article number, a shopping cart with multiple delivery date options, a customer center for order history and returns, and pricing in SEK including Swedish VAT.

Product overview

Scantrade Scandinavia operates as an e-commerce retail platform selling products across multiple categories including electronics and accessories. The platform provides a standard online shopping experience with product browsing, search functionality, shopping cart, and customer account management features. The business systems and webshop infrastructure are provided by Multicase™ Norge AS. No specific named product lines, modules, or sub-brands are detailed in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine activewear Sports apparel and activewear designed for alpine activities, sold through the scantrade.se e-commerce storefront to Scandinavian consumers.
• Bike activewear Sports apparel and activewear designed for cycling activities, sold through the scantrade.se e-commerce storefront to Scandinavian consumers.
• Outdoor activewear Sports apparel and activewear designed for general outdoor activities, sold through the scantrade.se e-commerce storefront to Scandinavian consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multicase™ Norge AScoreTechnology or IntegrationMulticase™ Norge AS provides the business system (Affärssystem) and webshop platform powering Scantrade Scandinavia's e-commerce operations. The partnership provides the technical infrastructure for the online store including product management, order processing, and website functionality.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Intersport Sweden: Swedish arm of the global Intersport sporting goods chain, combining physical stores and a webshop selling apparel and equipment across multiple sports. Direct competitor in the same generalist sporting-goods retail format.
• Outnorth: Nordic-focused online outdoor and active lifestyle retailer offering apparel and equipment for hiking, skiing, and training. Highly comparable — same Scandinavian target market, same DTC-native outdoor/sports positioning.
• Stadium: Swedish sports goods chain with strong DTC e-commerce platform selling apparel and gear across training, outdoor, and lifestyle categories. Directly comparable mid-market sporting goods retailer serving the same Swedish consumer.
• Sportamore: Swedish online sports and outdoor retailer with multi-brand assortment across running, outdoor, and training categories. Closest direct peer — same geography, same DTC e-commerce model, same sporting goods supplier positioning toward Scandinavian consumers.
• Sportec: Swedish online sporting goods retailer carrying apparel and equipment across running, training, outdoor, and winter categories. Direct peer in market and channel.
• Addnature: Swedish online retailer specializing in outdoor and adventure gear including hiking, climbing, and alpine apparel. Comparable as a niche Scandinavian e-tailer targeting overlapping consumer segments with activewear and outdoor equipment.
• XXL ASA: Norway-headquartered sports retailer with omnichannel and online presence across the Nordics, including Sweden. Competes head-on with Scantrade in activewear, outdoor, and bike categories via both webshop and physical stores.

Broad incumbents

• Decathlon: Global sporting goods incumbent with growing Swedish footprint combining stores and webshop across all major sport categories. Larger scale and private-label depth pose a structural competitive ceiling on Scantrade's expansion.
• Zalando: Major European fashion marketplace with a sizable sportswear category serving Sweden. Adjacent competitor capturing consumer activewear demand through a much broader assortment and marketplace model.
• H&M Sport: Sports/activewear line within H&M's broader apparel business. Competes on price and brand recognition in mass-market activewear across Scandinavia, but Scantrade competes primarily in performance and outdoor where H&M is weaker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scantradeAS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scantrade Scandinavia