Imex Products

What Imex Products does

Imex Products (legal entity IMEX PRODUCTS, S.L., NIF B-98301732) is a privately held Spanish designer and manufacturer of bathroom, kitchen and outdoor faucets headquartered in Picassent (Valencia), with a registered corporate base in Torrent and a workforce of 11–50 employees. Its product portfolio spans roughly 1,566 SKUs across monomando, bimando and termostático configurations in bathroom, kitchen, accessories and the Poolimex outdoor sub-brand, manufactured in brass and stainless steel S.304/S.316 with proprietary PVD coatings (oro cepillado, oro rosa cepillado, black gun metal, niquel cepillado) and electrophoresis matte finishes. Differentiated technologies include the Cold Open cold-water opening system (claimed up to 80% reduction in water-heating energy), the exclusive TURN CLEAN SYSTEM thermostatic cartridge, integrated 2-way osmosis kitchen faucets (Lazio, Capri, Marsella), and motion-sensor activation (Turín). All products carry a 5-year warranty (10-year on S.316 outdoor lines) and the company holds ACS sanitary certification.

Imex sells exclusively through a B2B distributor network, supported by a private ordering portal at imex.my.site.com and a public-facing website offered in eight languages (ES, EN, FR, DE, IT, PT, NL, AR) that captures leads and routes them to the nearest distributor. Pricing is quote-based and not publicly disclosed; delivery is fulfilled via Servicio Exprés (24/48h peninsular Spain, 3–9 days rest of territories). Customer segments are primarily plumbing and bathroom distributors and resellers (primary), residential end-consumers purchasing through that channel (primary), interior designers and architects specifying the brand in projects (secondary, supported by editorial features in Revista Cocinas y Baños), and pool/outdoor/hospitality buyers for the Poolimex marine-grade range (secondary). Marketing is driven by trade press, designer collaborations (e.g., Studio Giallo), social channels, YouTube tutorials and the annual Convención Comercial.

The company is actively investing in product expansion, having launched seven new series and three catalogs in 2026 (bathroom, kitchen, Poolimex outdoor) anchored by the patented Serie Toscana. No funding rounds, revenue figures, ownership details or executive roster are disclosed in publicly available material, and the company shows no AI/ML or software-platform surface area — it is a traditional vertically integrated European faucet manufacturer building scale through SKU breadth, finish diversity, distributor enablement and design-led brand positioning.

Name

Imex Products

Legal name

IMEX PRODUCTS, S.L.

Website

https://imexproducts.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Imex Products is a Spanish designer and manufacturer of bathroom, kitchen and outdoor (Poolimex) faucets, selling through a B2B distributor network across Spain and international markets, with a 1,566+ SKU portfolio differentiated by PVD finishes, the Cold Open energy-saving system, and the TURN CLEAN thermostatic cartridge.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Faucets

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Bathroom faucets
• Kitchen faucets
• Outdoor faucetry
• Plumbing fixtures
• Bathroom accessories

Headquarters

HQ city

Torrent

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Hardware Sales to Distributors: Core revenue stream: B2B sales of manufactured bathroom and kitchen faucets, accessories and outdoor taps to a network of plumbing and bathroom distributors. Bulk orders placed through the private area portal (imex.my.site.com). Includes full catalog (1,566 SKUs across multiple series and finishes).
2. Spare Parts and Complementary Products (Complementos y Repuestos): Recurring/aftermarket revenue from sale of spare parts and complementary accessories to extend the lifecycle of installed products, supporting existing distributor and installer channels.
3. Premium-Finish Product Upsell: Revenue uplift through higher-margin premium PVD finishes (oro cepillado, oro rosa cepillado, black gun metal, níquel cepillado) on the same SKU references, sold alongside standard chrome variants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Imex Products designs and manufactures bathroom, kitchen, and outdoor faucetry (grifería) and complementary bathroom accessories under its IMEX and Poolimex sub-brands. The portfolio spans more than 1,566 SKUs across multiple product series (e.g., Toscana, Berna, Lazio, Oporto, Capri, Genova, Eco-Kent, Arches, Denali), offering brass and stainless steel bodies with multiple premium finishes and proprietary features such as the Cold Open energy-saving system, TURN CLEAN SYSTEM thermostatic cartridge, and integrated osmosis outlets. Products are sold wholesale to a B2B network of plumbing and bathroom distributors, with spare parts and complementary accessories supporting aftermarket revenue.

Product overview

Imex Products operates a unified product platform organized around three primary categories — Bathroom Faucetry (Grifería de baño), Kitchen Faucetry (Grifería de cocina), and Bathroom Accessories (Accesorios) — under the main IMEX brand, plus a dedicated outdoor sub-brand called POOLIMEX. Within these categories, Imex offers a wide portfolio of named series such as Toscana, Berna, Lazio, Oporto, Bless, Eco-Kent, Capri, Genova, Monza, Manacor, Sena, Turín, Marsella, Tube, and Drava (bathroom/kitchen/accessories), and Arches, Denali, Texas, Oregon, Michigan, Florida, Nevada, Utah, Oklahoma, Kansas, Niagara, Alabama, Phoenix, and Sense (Poolimex outdoor). All products are designed by Imex's in-house department and manufactured using first-quality brass and stainless steel S.304/S.316. Imex's flagship technologies include the Cold Open cold-water opening system for energy savings, integrated osmosis systems for kitchen faucets, the TURN CLEAN SYSTEM thermostatic cartridge, and a 5-year product warranty (10 years for S.316 stainless steel).

Differentiator

Problem solved

Functional benefit

Brands

• IMEX: Primary corporate brand for the company's bathroom and kitchen faucetry ranges (grifería de baño y cocina).
• Poolimex
• About Taps

Products and services

• IMEX Bathroom Faucetry (Grifería de baño) Main IMEX bathroom faucet category offering a wide range of basin, bidet, shower, and bathtub faucets in contemporary designs, with multiple configurations and finishes such as chrome, black matte, brushed nickel, brushed gold, brushed rose gold, and black gun metal. Targeted at distributors and end consumers purchasing through the distributor network.
• IMEX Kitchen Faucetry (Grifería de cocina) Main IMEX kitchen faucet category including retractable/pull-out spout monomando models, with double-jet diffusers, Cold Open energy-saving opening system, and available osmosis-integrated options. Materials include first-quality brass and stainless steel S.304/S.316. Targeted at distributors and end consumers.
• IMEX Bathroom Accessories (Accesorios de baño) Complementary bathroom accessory products including wall-mounted shower heads (rociadores), fixed and sliding shower bars (barras), hand showers, soap dishes, valves, siphons, and shower sets in matching finishes to the main faucet lines.
• POOLIMEX Outdoor Faucetry (Grifería de exterior) Poolimex is IMEX's sub-brand dedicated to outdoor and garden faucetry. Products are manufactured in stainless steel S.316 for maximum resistance against oxidation and include collections like Texas, Oregon, Michigan, Florida, Nevada, Utah, Oklahoma, Kansas, Niagara, Alabama, Phoenix, Sense, Arches, and Denali. Targeted at outdoor/garden/pool environments.
• Serie TOSCANA bathroom faucet Patented premium bathroom collection featuring architectural lines and softened rectangular shapes, with brass body and ceramic cartridge Ø26mm TOP, offered in monomando, bimando, and built-in configurations and finishes including chrome, black gun metal, matte black, brushed nickel, brushed gold, and brushed rose gold.
• Serie BERNA kitchen faucet Pull-out monomando kitchen faucet with double-jet diffuser and Cold Open cold-water opening system that saves up to 80% of energy associated with water heating. Available in chrome, matte black, brushed gold, and brushed rose gold with brass body and Ø35mm ceramic cartridge.
• Serie LAZIO osmosis kitchen faucet Premium monomando kitchen faucet with integrated two-way (osmosis) output, removable spout, and Cold Open energy-saving system. Available in chrome, black gun metal, matte black, brushed nickel, brushed gold, and brushed rose gold finishes.
• Serie OPORTO kitchen faucet Premium pull-out monomando kitchen faucet with double-jet diffuser offering two functions, ergonomic design with stainless steel S.316 body, available in multiple chromatic finishes as a centerpiece of the 2026 novelties catalog.
• Serie BLESS bathroom faucet New atemporal bathroom faucet design with an unmistakable curved silhouette, slender and extra-thin body, ideal for contemporary bathroom environments. Part of the 2026 novelties catalog.
• Serie ECO-KENT thermostatic shower Sustainable thermostatic shower bar in stainless steel S.304 with Ø20cm extra-flat anti-limescale shower head, 3-position round hand shower, height-adjustable support, TURN CLEAN SYSTEM brass thermostatic cartridge (exclusive to IMEX), start/stop eco button, anti-scalding safety system, and average flow of 12 l/min.
• Serie ARCHES Poolimex garden faucet Auxiliary exterior garden faucet under the Poolimex sub-brand, fabricated in stainless steel S.316 with 1/2" wall-mount threaded anchoring, Ø50mm trim, 1/4-turn ceramic closure, and DN 16 quick connection. Available in stainless steel, matte black, and matte white finishes.
• Serie DENALI Poolimex garden post Free-standing exterior garden post under the Poolimex sub-brand, Ø50mm diameter, fabricated in stainless steel S.316 with integrated hose holder and DN 16 quick connection, 1/4-turn ceramic closure tap, and concealed floor anchoring with Ø110mm trim. Available in stainless steel and matte black finishes.
• Complements and Spare Parts (Complementos y Repuestos) Recurring/aftermarket offering of spare parts and complementary accessories for the installed base of IMEX products, supporting distributor and installer channels and extending product lifecycle.

Quantifiable outcome

• Up to 80% reduction in water-heating energy consumption via Cold Open system
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor.

• Studio GiallominorGTM or Marketing PartnerStudio Giallo is a French interior design studio featured in a project collaboration with IMEX. The project used the Berna series pull-out kitchen faucet in brushed rose gold finish in a contemporary residential kitchen, with photography by Logan Potteau. Studio Giallo's web and Instagram are credited alongside the IMEX project feature.
• Consultoría de Territorio y Paisaje S.L. (Coterpa)minorOthersExternal Data Protection Officer (Delegado de Protección de Datos / DPD) for IMEX Products, S.L. Contact: Plaza del Ayuntamiento 7, 2º, 46002 Valencia; phone 647036414; email [email protected]. Mandated under GDPR compliance.
• Shipping / logistics providers (transportistas)minorOthersTransport companies used to fulfil deliveries (24/48h peninsular Spain, 3-9 days rest of territories). Only the data strictly necessary to provide the service are shared; specific transporter names are not disclosed.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Grohe: Grohe is one of the world's largest faucet manufacturers with extensive European and global distribution. It is a broad incumbent that overlaps with IMEX in bathroom and kitchen faucets and has substantially greater scale in marketing and channel reach.
• Franke Home Solutions: Franke is a major global manufacturer of kitchen systems including kitchen faucets with pull-out sprayers. It is a broad incumbent that competes with IMEX in the integrated kitchen faucet category, including premium finishes and pull-out functionality.
• Blanco: Blanco is a German specialist in kitchen sinks and kitchen faucets, including pull-out models with finishes. It is a broad incumbent that overlaps with IMEX's kitchen faucet range (Berna, Oporto, Lazio) and competes for the same design-conscious kitchen renovation segment.
• Hansgrohe: Hansgrohe is a leading German premium faucet and shower brand with global distribution. It is a broad incumbent that competes with IMEX in design-forward bathroom and kitchen taps, particularly in the PVD-finish and design-segment categories where IMEX also plays.
• Ideal Standard: Ideal Standard is a European broad incumbent in bathroom fixtures, offering faucets, showers and ceramics. It competes with IMEX at the broader bathroom fixture level, particularly in mid-market and specification-driven projects in Europe.
• Roca: Roca is a Spanish-headquartered global leader in bathroom fixtures, including faucets, and is IMEX's most direct domestic broad incumbent. Both sell bathroom and kitchen faucets through similar distribution channels, with Roca offering a much broader portfolio of sanitaryware beyond faucets.

Direct peers

• Clever Grifería: Clever Grifería is a Spanish manufacturer of bathroom and kitchen taps with a similarly broad multi-finish portfolio. It is a direct domestic peer competing in the same mid-range price band and same plumbing distributor channel.
• Tres Grifería: Tres Grifería is a Spanish manufacturer of bathroom and kitchen faucets, making it one of IMEX's closest direct domestic peers. Both compete for the same mid-range to mid-premium segment in Spain, with overlapping distribution via plumbing wholesalers and similar product breadth.
• Ramón Soler: Ramón Soler is a Spanish heritage faucet manufacturer producing bathroom and kitchen taps in brass with multiple finishes. It directly competes with IMEX in the Spanish mid-premium segment and shares a similar distributor-led GTM motion.

Regional players

• Noken (Porcelanosa Bath): Noken is the bathroom fixtures brand of the Spanish Porcelanosa Group, offering bathroom faucets and complementary products. It is a strong Iberian and LATAM-focused incumbent that competes with IMEX in design-led bathroom taps and shares the Spanish design-press visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIXEEOR3YsB0Yify4DPF-xg
• Facebookfacebook.com/imexproducts
• LinkedInlinkedin.com/company/imex-products-s.l
• Instagraminstagram.com/imexproducts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imex Products