Cream Bell

What Cream Bell does

Cream Bell is an Indian ice cream and dairy products manufacturer, operated by Devyani Food Industries Ltd. as a wholly-owned brand under RJ Corporation. Founded in 2003 through a technical collaboration with French dairy major Candia, the company manufactures and distributes over 130 ice cream varieties — alongside a whipped cream line and a dairy beverages range — across formats spanning cones, sticks, tubs, cups, and bars. Its products are organized by occasion segment (Indulgence, Snacking, Refreshment, Celebration) and include a premium Gold Edition sub-brand positioning higher-margin flavors such as Red Velvet, Strawberry Cheesecake, and Salted Caramel Almond alongside traditional Indian profiles like kulfi and gulab jamun.

The company operates four ISO 9001:2008 and ISO 22000:2005 certified manufacturing facilities located in Asansol (West Bengal), Goa, Kathua (Jammu & Kashmir), and Mathura (Uttar Pradesh), producing ice cream, whip toppings, and dairy beverages. Its head office is in New Delhi with a corporate office in Gurugram and branch sales offices in Hyderabad, Mumbai, and Noida. Technology is described as state-of-the-art conventional dairy and ice cream production equipment in line with international norms, with stringent batch-level quality control governing ingredient intake.

Cream Bell's business model is consumer goods retail distribution: revenue is generated through one-time product sales at retail, with distribution via a general trade network of over 75,000 stores across India covering SMB retailers, supermarkets, and specialty ice cream outlets. It serves general Indian consumers across age groups and taste preferences, with a horizontal segmentation approach spanning refreshment, snacking, indulgence, and celebration occasions. Marketing is conducted through social channels (Facebook, Instagram, YouTube, Pinterest) and campaigns such as "Dil Pighla De!" targeting emotional brand connection at the top of the funnel. No subscription, licensing, or B2B pricing model is publicly disclosed.

Name

Cream Bell

Legal name

Devyani Food Industries Ltd.

Website

https://creambell.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Cream Bell is an Indian ice cream and dairy products manufacturer, founded in 2003 by RJ Corporation with French dairy major Candia. It produces 130-plus ice cream varieties, whip toppings, and dairy beverages across four ISO-certified plants, distributed through 75,000-plus retail stores nationwide.

Ownership category

akta.pro rank

Product category

Ice Cream and Dairy Products

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

Keywords

• Ice cream manufacturing
• Dairy beverages
• Whip toppings
• Frozen desserts
• Dairy products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Ice Cream and Dairy Product Sales: Revenue generated from the sale of ice creams, whip toppings, and dairy-based beverages through retail stores across India. Products are sold in various formats including cones, sticks, tubs, cups, bars, and as party/cake products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cream Bell manufactures and sells ice creams, whip toppings, and dairy beverages under the CreamBell brand. The company offers over 130 varieties of ice cream across formats including cones, sticks, tubs, cups, and bars, with products organized into indulgence, snacking, refreshment, and celebration categories. It also operates a premium Gold Edition sub-brand and serves bakery/culinary professionals with Classic, Extra, and Crafted whip topping variants.

Product overview

Cream Bell is an Indian ice cream and dairy beverage company owned by Devyani Food Industries Ltd. The product portfolio centers on three core offerings: Ice Creams (with over 130 varieties across Cones, Sticks, Tubs, Cups, and Bars formats, organized into Indulgence, Snacking, Refreshment, and Celebration categories), Whip Toppings (available in Classic, Extra, and Crafted variants serving bakery and culinary professionals), and Dairy Beverages (including Milk Shakes and Flavoured Milk). The company also offers a premium Gold Edition sub-brand. Founded in 2003 through technical collaboration with French Dairy major Candia, Cream Bell operates four manufacturing plants across India (Asansol, Goa, Kathua, and Mathura) and distributes through over 75,000 stores nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Edition: Premium ice-cream line featuring high-end flavors like strawberry cheesecake, caffe latte, caramel crunch, choco-hazelnut, cookie n cream, double chocolate, fresh chikoo, mango, mocha almond fudge, pralines n cream, red velvet, salted caramel almond, fresh strawberry, and tender coconut.

Products and services

• Ice Creams

Quantifiable outcome

• One of the leading ice cream brands in India
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CandiacoreStrategic or Co-development Partner · 1 January 2003Technical collaboration with French Dairy major Candia for ice cream production technology and expertise. Candia is a major French dairy company that provided technical collaboration when CreamBell was launched in India in 2003.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baskin-Robbins India: Premium ice cream retail chain and brand in India offering gourmet flavors. Closely comparable to Cream Bell's Gold Edition in premium positioning and flavor innovation.
• Hatsun Agro Product: Large Indian private dairy company with ice cream, flavoured milk, and dairy beverage offerings. Comparable to Cream Bell in combining dairy beverages with frozen desserts.
• Heritage Foods: Indian dairy and ice cream company with strong South India distribution. Overlaps with Cream Bell in dairy beverages and ice cream, especially in regional flavor portfolios.
• Mother Dairy: NDDB-promoted dairy major with a strong ice cream portfolio sold across Delhi-NCR and other metros. Competes head-on with Cream Bell in North India, particularly in tubs and kulfi.
• Amul (GCMMF): India's largest dairy cooperative and ice cream brand. Directly competes with Cream Bell across mass-market tubs, cones, cups, and kulfi SKUs with a far larger distribution network and lower cost base.
• Vadilal Industries: Long-standing Indian ice cream brand with a deep tub and cone portfolio plus exports to the US. Closely comparable to Cream Bell in product range, format mix, and Indian distribution model.
• Kwality Wall's (Hindustan Unilever): HUL's ice cream brand and one of Cream Bell's primary competitors in tubs, cones, and family packs, leveraging Unilever's global technology and HUL's mass distribution muscle in India.
• Havmor Ice Cream: Indian ice cream brand also owned by RJ Corp, Cream Bell's parent. Competes directly with Cream Bell in West and North India across cones, cups, and tubs.

Broad incumbents

• Britannia Industries: Large Indian bakery and dairy-adjacent FMCG company. Comparable to Cream Bell as a branded dairy-adjacent packaged foods player with national distribution.
• Nestlé India: Diversified Indian FMCG major whose ice cream, dairy, and confectionery lines overlap with Cream Bell's portfolio, particularly in tubs and impulse formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCaYenLFznb8Waz2aNTp55w
• Facebookfacebook.com/creambellofficial
• Instagraminstagram.com/creambellofficial
• Xx.com/creambellindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cream Bell