América Televisión

What América Televisión does

América Televisión is a Peruvian free-to-air broadcast television network operating since 1958 under the legal entity Compañía Peruana de Radiodifusión, headquartered at Montero Rosas 1099 in the Santa Beatriz district of Lima. The company delivers news, sports, and entertainment programming to a mass-market Peruvian audience across over-the-air broadcast, cable/satellite distribution, and digital channels including the proprietary tvGO streaming platform (web and mobile) and the América Multimedia YouTube channel. Its content portfolio combines original Peruvian programming — long-running sitcom Al Fondo Hay Sitio, reality competition Esto es Guerra, investigative journalism program Cuarto Poder, and entertainment news formats such as América Espectáculos and América Hoy — with sub-branded channels including 24-hour news outlet Canal N and music brand América Música, plus dedicated sports coverage through América Deportes.

The business is structured around a wholly-owned subsidiary ecosystem (Canal N, América Música, tvGO) and a multi-platform distribution architecture that extends reach to the Peruvian diaspora globally. Revenue is generated primarily through television advertising — spot ads, sponsorships, and branded content integrations across news, sports, and entertainment programming — with premium sports rights acting as the principal viewership and CPM driver. The company holds official FIFA World Cup 2026 broadcasting rights for Peru, granting it the ability to transmit 40 matches live across América TV, tvGO, and América Multimedia, which is expected to materially lift advertising pricing during the tournament window.

The go-to-market motion is a traditional broadcast model reinforced by digital extension: free-to-air distribution captures household reach at zero direct consumer cost, while tvGO and YouTube provide on-demand and out-of-market access that supports younger and diasporic segments without subscription friction. Customer segmentation is horizontal, targeting a broad general Peruvian audience across demographics, with content verticals (news, sports, entertainment, lifestyle via Útil e Interesante) addressing differentiated consumption occasions rather than distinct enterprise buyers.

Name

América Televisión

Legal name

Compañía Peruana de Radiodifusión

Website

https://americatv.com.pe

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

América Televisión is a Peruvian free-to-air broadcast television network operating since 1958, delivering news, sports, and entertainment programming to a mass-market national audience through over-the-air broadcast, cable/satellite, and the proprietary tvGO streaming platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ponte De Lima

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Television Advertising: Revenue generated from commercial advertising aired during television programming, including spot ads, sponsorships, and branded content integrations across news, sports, and entertainment broadcasts
2. Sports Broadcasting Rights: Revenue from broadcasting premium sports content including World Cup 2026, which drives significant viewership and advertising rates

Distribution channels3 records

Marketing channels4 records

Core offering

América Televisión operates a free-to-air television network in Peru that broadcasts news, sports, and entertainment programming. Its primary offerings include the main América TV channel, the América tvGO streaming platform for live and on-demand viewing, the 24-hour Canal N news channel, and the América Música music programming channel, all monetized through advertising.

Product overview

América Televisión operates as a Peruvian free-to-air television broadcaster offering a multi-platform content portfolio. The core offerings include the América TV broadcast channel delivering news, sports, and entertainment programming, alongside the América tvGO streaming platform for live and on-demand viewing. The network also encompasses sub-branded channels such as Canal N (news) and América Música (music), along with notable programs including the reality competition Esto es Guerra, sitcom Al Fondo Hay Sitio, investigative journalism program Cuarto Poder, and entertainment shows like América Espectáculos and América Hoy. The programming slate includes telenovelas (Señora del Destino) and lifestyle content sections (Útil e Interesante), while América Deportes provides dedicated sports coverage including FIFA World Cup 2026 broadcast rights (40 matches in Peru).

Differentiator

Problem solved

Functional benefit

Brands

• Canal N: News channel subsidiary
• América Música
• tvGO

Products and services

• América TV Peruvian free-to-air television channel broadcasting news, sports, and entertainment content including live World Cup 2026 coverage.
• América tvGO Streaming platform and mobile application allowing users to watch América TV content live and on-demand, including exclusive program broadcasts.
• Canal N 24-hour news channel operated by América Televisión focusing on political news, current affairs, and investigative journalism.
• América Música Music content channel featuring musical programming and entertainment shows.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FIFAcoreStrategic or Co-development Partner · 1 January 2026FIFA granted América Televisión official broadcasting rights for World Cup 2026 in Peru, allowing the network to transmit 40 matches live across its broadcast, tvGO streaming, and América Multimedia YouTube channel. This represents a flagship sports broadcasting partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/americatv_peru
• YouTubeyoutube.com/americatv
• Facebookfacebook.com/americatelevision
• Instagraminstagram.com/americatelevision/?hl=es-la
• LinkedInlinkedin.com/company/america-television

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about América Televisión