LoveitBookit
LoveitBookit is a UK-based, privately-held cruise travel agency founded in 2013 that sells bespoke cruise holidays to British consumers via phone and an online platform, earning commissions from 16+ cruise line partners including Celebrity, Norwegian, MSC, and Royal Caribbean.
- Company typePrivate
- Founded2013
- HeadquartersAltrincham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LoveitBookit does
LoveitBookit is a UK-based, privately-held cruise travel agency founded in 2013 and headquartered in Altrincham, United Kingdom. The company sells cruise holidays to British consumers through direct phone sales and an online enquiry and booking platform, acting as an intermediary between customers and 16+ cruise line partners including Celebrity Cruises, Norwegian Cruise Line, MSC Cruises, Royal Caribbean International, Princess Cruises, Regent Seven Seas Cruises, Silversea, Oceania, Holland America Line, Azamara, Seabourn, Explora Journeys, Cunard, P&O Cruises, AmaWaterways, Emerald Cruises, and Carnival. Its core offering is bespoke cruise packages that bundle cruise inventory with value-added inclusions such as luxury hotel stays, private tours, exclusive shore excursions, and in some cases rail add-ons (e.g., Rocky Mountaineer), supported by CLIA-recognised cruise experts and differentiated by the company's own 'Cruise TV by LoveitBookit' television programme.
Underlying technology is an online cruise search and enquiry platform paired with a UK-based phone sales operation (operating hours 7am–8pm weekdays, 7am–6pm weekends). There is no proprietary AI, no mobile app, and no public API; customer engagement is handled by human advisors rather than automated systems. The company is ATOL-licensed (T7560), a Travel Trust Association member (Q0161), a CLIA-recognised cruise expert agency, and a 6-time Feefo Platinum Trusted Service Award winner with a 4.9/5 rating from 1,000+ verified reviews.
LoveitBookit operates a commission-based revenue model, earning referral and booking commissions from cruise line partners on each transaction. Pricing is quote-based and varies by cruise line, itinerary, duration, cabin type, and package inclusions. Go-to-market combines inbound digital (SEO-driven website, content marketing, email newsletter), organic social (Facebook, Instagram, YouTube, TikTok), and Cruise TV demand generation. The customer base is B2C, segmented horizontally toward UK cruise holiday bookers seeking tailor-made experiences and expert guidance. The company has 11–50 employees, no institutional funding or parent company, and serves the UK market from a single headquarters location.
LoveitBookit firmographics
Firmographics- Name
- LoveitBookit
- Legal name
- LoveitBookit
- Website
- https://loveitbookit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoveitBookit is a UK-based, privately-held cruise travel agency founded in 2013 that sells bespoke cruise holidays to British consumers via phone and an online platform, earning commissions from 16+ cruise line partners including Celebrity, Norwegian, MSC, and Royal Caribbean.
- Ownership category
- akta.pro rank
LoveitBookit industry classification
Industry- Product category
- Cruise Travel Agency
- NAICS
- Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Luxury & Expedition Cruise Specialists (THAKAKAE)
- akta.pro secondary industries
- Private Cruise Concierge & Itinerary Planning Services (THAEAEAH), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)
Keywords
Where LoveitBookit is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LoveitBookit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Travel Agency Commissions: LoveitBookit generates revenue through commissions from cruise line partners when customers book cruises through their platform. The company acts as an intermediary between customers and cruise operators, earning referral/booking commissions on each transaction.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LoveitBookit product offering
Product offeringCore offering
LoveitBookit is a UK-based cruise travel agency that sells bespoke, tailor-made cruise holidays directly to consumers, acting as an intermediary between customers and major cruise lines. The company curates cruise packages combining cruise bookings with added-value inclusions such as luxury hotel stays, private tours, and exclusive shore excursions. Services are delivered through CLIA-recognised expert advisors via phone consultation and an online booking platform, with all holidays protected under ATOL (T7560) and Travel Trust Association membership (Q0161).
Product overview
LoveitBookit is a UK-based leading cruise specialist that creates tailor-made cruise holidays. The company operates as a travel agency offering a platform of cruise booking services, partnering with major cruise lines (Celebrity Cruises, Norwegian Cruise Line, MSC Cruises, Princess Cruises, Royal Caribbean, Regent Seven Seas, Oceania Cruises, Silversea, Holland America Line, Azamara, Cunard, P&O Cruises, Carnival, AmaWaterways, Emerald Cruises, and Explora Journeys) to provide customers access to global cruise itineraries. The core offering includes bespoke cruise packages that combine cruise bookings with added-value inclusions like hotel stays and tours, supported by their Cruise TV marketing program and CLIA-recognised expert advisors. The company positions itself as an ATOL-protected, Feefo Platinum award-winning independent cruise agency.
Differentiator
Problem solved
Functional benefit
Brands
- Cruise TV by LoveitBookit: A television show by LoveitBookit featuring cruise packages and holiday inspiration aired on channels including Really, National Geographic, 5 Select, Together TV, and Comedy Central.
Products and services
- Bespoke Cruise Packages
Quantifiable outcome
- 4.9/5 customer rating from over 1,000 reviews
Companies that use LoveitBookit
Customer profileSegments1 record
Ideal customer profiles1 record
LoveitBookit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LoveitBookit partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Celebrity CruisescoreMajor cruise line partner offering a wide range of cruise itineraries. LoveitBookit sells Celebrity Cruises packages including the Celebrity Edge class ships.
- Norwegian Cruise LinecoreKey cruise partner providing diverse cruise options from Miami and UK departures. LoveitBookit offers exclusive packages including Norwegian Prima and Viva sailings.
- MSC CruisescoreMajor cruise line partner with extensive global itineraries. LoveitBookit features MSC's modern fleet including MSC World Europa.
- Royal Caribbean InternationalcorePremier cruise partner offering ships from Oasis class to Quantum class. Featured ships include Icon of the Seas, Wonder of the Seas, and Anthem of the Seas.
- Princess CruisescoreEstablished cruise partner with destinations worldwide including Caribbean, Alaska, and Asia.
- Regent Seven Seas CruisescoreUltra-luxury cruise partner offering all-inclusive voyages. LoveitBookit features exclusive savings on Regent's Six Star voyages.
- Oceania CruisesminorPremium cruise partner known for culinary-focused cruising and destination-intensive itineraries.
- SilverseaminorLuxury expedition and ultra-luxury cruise partner offering intimate sailing experiences.
- Holland America LineminorTraditional cruise partner known for classic cruise experiences and Alaska itineraries.
- AzamaraminorBoutique cruise partner focused on destination immersion and late-night port stays.
- Seabourn Cruise LineminorUltra-luxury expedition and ocean cruise partner.
- Explora JourneysminorLuxury lifestyle cruise brand offering contemporary ocean journeys.
- Cunard LineminorTraditional British cruise line partner known for classic ocean liner experience.
- P&O CruisesminorBritish cruise line partner serving UK market with traditional cruise experiences.
- AmaWaterwaysminorRiver cruise partner offering European and worldwide river voyages.
- Emerald CruisesminorRiver cruise partner providing affordable luxury river cruising.
- Travel Trust Association (TTA)coreFinancial protection and membership organization ensuring customer holiday funds are protected. LoveitBookit is a member (TTA: Q0161) providing financial security for bookings.
- FeefominorCustomer review platform used to collect honest customer feedback. LoveitBookit uses Feefo to gather verified reviews and has won the Platinum Trusted Service Award.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
LoveitBookit competitors and assessment
Company assessmentRegional players
- Fred Olsen Travel: UK travel agency with strong cruise focus and physical presence; overlaps in cruise sales but is part of a broader travel and cruise-line-affiliated group.
Direct peers
- Bolsover Cruise Club: Award-winning independent UK cruise agency selling across mainstream and luxury lines with strong customer-service reputation, directly comparable to LoveitBookit.
- Mundy Cruising: Long-established UK luxury cruise specialist agency offering tailor-made luxury and expedition voyages, comparable to LoveitBookit's high-end offering.
- ROL Cruise: UK cruise specialist agency focused on premium and luxury cruise holidays with concierge-style service, closely mirroring LoveitBookit's bespoke positioning.
- Planet Cruise: UK cruise agency known for TV and multimedia cruise deal promotion, sharing both the cruise-agency model and broadcast-led marketing approach with LoveitBookit.
- Iglu Cruise: UK's largest independent cruise-only travel agency selling packages across major and luxury lines; directly competes with LoveitBookit for UK cruise bookers on a commission model.
- Cruise.co.uk: Major UK online cruise agency offering cruise deals and bespoke packages across the same cruise lines, competing for the same UK customer base.
- Cruise Nation: UK cruise agency specializing in cruise-and-stay package holidays combining cruises with hotel stays, matching LoveitBookit's bespoke packaging model.
- Six Star Cruises: UK agency specializing in ultra-luxury and six-star cruise lines (Regent, Silversea, Seabourn), overlapping directly with LoveitBookit's luxury cruise segment.
Broad incumbents
- World Travel Holdings (Cruise118 / Cruise.co.uk brands): Large multi-brand cruise and travel distribution group operating several UK cruise agencies; a scaled incumbent competing across the same cruise-agency market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
LoveitBookit social profiles
Digital presenceLoveitBookit compliance and trust
Trust signalCompliance4 records
LoveitBookit financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoveitBookit leadership team
Management profileNumber of profiles
LoveitBookit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoveitBookit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoveitBookit
What does LoveitBookit do?
LoveitBookit is a UK-based cruise travel agency that sells bespoke, tailor-made cruise holidays directly to consumers, acting as an intermediary between customers and major cruise lines. The company curates cruise packages combining cruise bookings with added-value inclusions such as luxury hotel stays, private tours, and exclusive shore excursions. Services are delivered through CLIA-recognised expert advisors via phone consultation and an online booking platform, with all holidays protected under ATOL (T7560) and Travel Trust Association membership (Q0161).
Is LoveitBookit a public or private company?
LoveitBookit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoveitBookit founded?
LoveitBookit was founded in 2013. It employs 11 to 50 people.
Where is LoveitBookit based?
LoveitBookit is headquartered in Altrincham, United Kingdom, in the Europe region.
How does LoveitBookit make money?
One revenue line is on record: travel Agency Commissions.
Who are LoveitBookit's main competitors?
Fred Olsen Travel is listed as a regional player. Direct peers are Bolsover Cruise Club, Mundy Cruising, ROL Cruise, Planet Cruise, Iglu Cruise, Cruise.co.uk, Cruise Nation and Six Star Cruises. World Travel Holdings (Cruise118 / Cruise.co.uk brands) is listed as a broad incumbent.
Does LoveitBookit have an API?
No public API is recorded for LoveitBookit.
What industry is LoveitBookit in?
LoveitBookit's product category is Cruise Travel Agency. Its primary akta.pro industry code is THAKAKAE, Luxury & Expedition Cruise Specialists, with a secondary code of THAEAEAH, Private Cruise Concierge & Itinerary Planning Services. Its NAICS code is 56151.