What Webbrand does

Webbrand GmbH is a privately held, full-service German digital agency (Digitalagentur) headquartered in Weyhe near Bremen, founded in 2003 and operating as a founder-owned GmbH with two managing directors, Matthias Brandt and Kai Wolfermann. The company serves primarily German SMB and mid-market clients, alongside select enterprise and government accounts, with a horizontal service offering spanning Strategy & Conception, Corporate Design, Communication Design, Web Development & Web Design, E-Commerce (Shopware), Online Marketing, Content & Social Media, and Employer Branding. Its core technology stack is built around Contao CMS — where it holds certified Premium Partner status — and Shopware (Business Partner) for e-commerce, supplemented by custom integrations including an OpenImmo real estate interface, HubSpot CRM, Stripe payments, ERP connectors, and native iOS/Android mobile app development. Notable proprietary work includes the ImmoMatcher property search tool, custom OpenImmo synchronization, and dedicated mobile applications such as the VHT maritime surveyor app.

The business model is project-based professional services revenue with a milestone payment structure (25% at project initiation, 25% after design phase, 25% after template creation, 25% upon final delivery), supplemented by managed hosting through partner Mittwald CM Service and productized employer-branding offerings including the Karriereportal Plus and the StaffUp social-recruiting sub-brand. Go-to-market is sales-led and direct, driven by website consultation requests, phone/email inquiries, and referral networks within the Bremen/Lower Saxony region, with DACH as the stated operating geography. The company maintains thought-leadership content through a regularly updated blog and organic social channels (LinkedIn, Facebook, Instagram), and has accumulated industry recognition including the German Web Awards 2024 and a portfolio of more than 500 website implementations across diverse industries such as banking, telecommunications, insurance, healthcare, logistics, and non-profit. The firm is bootstrapped with no disclosed external funding and operates a small team in the 10–50 employee range, with a customer base that exhibits long retention cycles but limited public revenue disclosure.

Name

Webbrand

Legal name

webbrand GmbH

Website

https://webbrand.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Web design agency
• E-commerce development
• Online marketing services
• Corporate branding services
• Employer branding services

Headquarters

HQ city

Weyhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Development & Design Services: Project-based professional services for website development, redesign, and web design projects. Pricing structured with milestone payments (25% at order, 25% after design phase, 25% after template creation, 25% upon completion).
2. E-Commerce Platform Development: Shopware-based e-commerce development including system consolidation, data migration, and ongoing technical maintenance services.
3. Online Marketing Services: Digital marketing services including SEO, content marketing, social media management, and online advertising campaign management.
4. Corporate Design & Branding: Brand identity development including logo design, visual identity systems, and business stationery creation.
5. Hosting Services: Website hosting services through Mittwald CM Service, with managed server infrastructure for client websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Webbrand is a full-service German digital agency that designs, develops, and markets digital properties for businesses. Its core offerings span strategy and conception, corporate and communication design, custom website design and development (primarily on Contao CMS), e-commerce implementation and consolidation on Shopware, online marketing (SEO, Google Ads, social media advertising), and content and social media management.

Product overview

Webbrand GmbH is a full-service digital agency headquartered in Weyhe near Bremen, Germany, operating under the tagline 'Von der Strategie über die Entwicklung zur digitalen Identität' (From strategy through development to digital identity). The agency's portfolio spans the full digital value chain: Strategy & Conception, Corporate Design, Communication Design, Web Development & Web Design (primarily on Contao CMS and Shopware e-commerce), E-Commerce, Online Marketing, Content & Social Media, and Employer Branding. Webbrand is a certified Contao Premium Partner and Shopware Business Partner. Their services include custom website and application development, digital brand identity creation, online marketing campaigns (SEO, Google Ads, social media), and specialized add-on modules such as Karriereportal Plus and StaffUp Social Recruiting for employer branding, the ImmoMatcher property search tool for real estate clients, OpenImmo data interfaces, Stripe payment integrations, HubSpot CRM connections, and native mobile app development. The agency maintains a proprietary blog covering digital marketing topics and has received industry recognition including the German Web Award 2024.

Differentiator

Problem solved

Functional benefit

Brands

• StaffUp: A social recruiting platform operated by webbrand GmbH, offering Social Recruiting Kampagnen, Bewerber-Funnel (applicant funnels), and a digital applicant dashboard for social media-based talent acquisition.

Products and services

• Web Development & Web Design Custom web development and design services building corporate websites, web applications, and digital platforms with responsive, user-centered design approaches for businesses in the DACH region.
• E-Commerce (Shopware) Full-service e-commerce solutions built on the Shopware platform, including platform consolidation, system migrations, design modernization, and ERP integrations for online retailers and product-selling businesses.
• Online Marketing Digital marketing services including SEO, Google Ads management, social media advertising, and performance marketing campaigns to drive online visibility and lead generation for clients.
• Content & Social Media Content creation and social media management including Instagram content strategy, blog content, and multi-channel content distribution for brand awareness and engagement.
• Strategy & Conception Strategic consulting and concept development for digital brand strategies, digital transformation roadmaps, and market positioning as a precursor to design and development work.
• Corporate Design Visual identity development including logo design, color systems, typography, business stationery, and comprehensive brand identity systems for businesses and rebranding projects.
• Communication Design Communication design services for marketing materials, promotional content, and visual messaging across digital and print channels.
• Employer Branding Employer brand development services including career portals, team branding, social recruiting campaigns, and internal/external employer positioning strategies to help organizations attract and retain talent.
• Contao CMS Development Website development on the Contao CMS platform delivered by a certified Contao Premium Partner, offering flexible, accessible, and multi-language website solutions backed by an intuitive editor interface.

Quantifiable outcome

• One of the largest Contao projects in Germany (Heilsarmee Deutschland)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ContaocoreTechnology or IntegrationOfficial Contao Premium Partner. As a certified premium partner, webbrand has direct access to Contao expertise, training, and support resources. Contao is their primary CMS platform for website development, offering intuitive content management, multilingual support, and extensive plugin ecosystem.
• ShopwarecoreTechnology or IntegrationOfficial Shopware Business Partner. Shopware is their primary e-commerce platform, with demonstrated expertise in Shopware development, system consolidation, and performance optimization as shown in the Whirlpool & Living project.
• Mittwald CM Service GmbH & Co. KGcoreTechnology or IntegrationManaged server hosting provider. Webbrand hosts client websites on Mittwald's managed servers. The hosting infrastructure is explicitly referenced in their AGB and privacy policy.
• StaffUpminorStrategic or Co-development PartnerSocial recruiting service operated from the same address as webbrand GmbH. StaffUp offers social media-based recruitment campaigns and operates as a related service within the webbrand ecosystem. Shared contact: Bahnhofstraße 11, 28844 Weyhe.
• BVMW - Bundesverband mittelständischer WirtschaftminorOthersMember of the Federal Association for Small and Medium-Sized Businesses (BVMW), the largest lobbying organization for SMEs in Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UEBERBIT GmbH: Munich- and Düsseldorf-based digital agency delivering corporate websites, e-commerce platforms, and digital strategy for B2B clients. Comparable to Webbrand in agency positioning, German enterprise/SMB customer mix, and CMS-led delivery model.
• Neofonie GmbH: Berlin-based digital agency delivering web, e-commerce, and content management solutions including WordPress and TYPO3 implementations. Directly comparable as a German digital agency with similar mix of CMS, e-commerce, and corporate digital services.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency specializing in web design, TYPO3 CMS development, e-commerce, and online marketing. Closely comparable service offering to Webbrand, particularly in CMS-based corporate website delivery for German mid-market and enterprise clients.
• Scholz & Volkmer: Wiesbaden-based digital agency offering corporate websites, brand communication, and digital product development for German enterprise clients. Directly comparable service portfolio and customer base to Webbrand, with similar full-service positioning.
• polvito GmbH: Berlin-based digital agency focused on web design, e-commerce, and digital marketing for German SMB and mid-market clients. Comparable to Webbrand in agency size tier, service mix, and DACH customer targeting.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established German digital agency now part of Accenture Song, providing web design, e-commerce, and digital transformation services for enterprise clients. Comparable as a German digital agency serving overlapping customer profiles, but operating at materially larger scale and with broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/internetagentur.webbrand
• LinkedInlinkedin.com/company/webbrand-agentur
• Instagraminstagram.com/webbrand.digitalagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webbrand