Certified Master Auditors

What Certified Master Auditors does

Certified Master Auditors (South Africa) Incorporated is a Gauteng-headquartered chartered accounting firm whose current legal entity traces through a documented series of mergers — Van Laun & Brouard with Hodgeson & Baard (1960), the addition of Maritz & Associates (1997), the absorption of Godwin & Company, Integritas Incorporated, Roussos & Company, and Du Toit Minnaar Robinson Incorporated (2006), and the 2019 rebrand to CMA SA Inc — placing it among the longer-tenured non-Big-Four South African audit practices. The firm operates from three Gauteng branches (Randburg HQ at 8 Premiers Ave, Centurion at 140 Burger Ave, and an East Rand office), employs 251–500 staff, and is organized around a flat structure emphasizing internal promotion and rapid individual learning.

The firm's revenue model is professional services delivery on a per-engagement basis, organized across four service pillars: statutory auditing (including internal and forensic auditing), financial accounting (with IFRS and IFRS for SMEs compliance, management reporting, and cash flow/budgetary planning), corporate and personal taxation (VAT, PAYE, UIF, income tax, fringe benefits), and consultation/advisory (M&A, financial control compliance transition). Pricing is quote-based with a free initial consultation offered as a top-of-funnel acquisition tactic. The firm is IRBA-certified to train prospective auditors and holds accreditations from SAICA, SAIPA, CIMA, and ACCA alongside BBBEE Level 1 status, which collectively gate access to regulated audit work and South African public sector contracts.

Customer segments are intentionally horizontal and diversified across South African public and private sector entities, business owners and sole traders, growth-oriented organizations pursuing M&A or transformation, and a specialized niche serving legal practitioner firms on agreed-upon procedures for bank charge and audit fee refund applications under LPFF directives. Go-to-market is sales-led and relationship-based, leveraging professional body affiliations, free consultations, and industry awards (Best Auditing Firm South Africa in 2016 and 2019 via Corporate Live Wire) as trust signals rather than paid digital marketing. The company is private, has no disclosed parent, no funding rounds, and no publicly disclosed financials.

Name

Certified Master Auditors

Legal name

Certified Master Auditors (South Africa) Incorporated

Website

https://cmaauditors.co.za

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Certified Master Auditors (South Africa) Incorporated is a chartered accounting firm providing statutory auditing, financial accounting, tax, and advisory services to public and private sector clients, business owners, and legal practitioner firms across South Africa.

Ownership category

akta.pro rank

Product category

Professional Auditing and Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Audit & Assurance Services (BPAHABAA)

Keywords

• Statutory auditing services
• Financial accounting services
• Corporate tax compliance
• Forensic auditing services
• Business advisory consulting

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Auditing, Accounting, Taxation, Advisory): Revenue is generated through professional service engagements across auditing, accounting, taxation, and advisory disciplines. Services are customized to client requirements and billed on a per-engagement basis. The firm also serves legal practitioners on agreed-upon procedures for bank charges and audit fee refunds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Certified Master Auditors is a chartered accounting firm offering statutory auditing, internal and forensic auditing, financial accounting, corporate and personal tax compliance, and strategic advisory services to public and private sector clients in South Africa. Services are customized per engagement, delivered by industry-knowledgeable staff under IRBA and SAICA oversight, with a free initial consultation and subsequent quote-based engagement pricing.

Product overview

Certified Master Auditors (South Africa) Inc. offers a unified suite of professional auditing and accounting services rather than a software platform. The core offerings consist of Statutory Auditing Services (including Internal and Forensic Auditing), Financial Accounting Services (with Management Reporting and Cash Flow/Budgetary Planning modules), Corporate and Personal Tax Services, and Consultation/Advisory Services (including Mergers & Acquisitions and Financial Control Compliance Transition). Additional professional services include Regulatory Compliance and Risk Management & Ethics. The firm operates as a traditional professional services firm serving both public and private sector clients across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Statutory Auditing Services Comprehensive statutory auditing of company financial statements, trust accounts, and other financial reports, with evaluation of accounting policies and assessment of significant accounting estimates. Targeted at public and private sector entities requiring independent attestation.
• Internal and Forensic Auditing Internal auditing and forensic auditing services that identify and quantify operational and structural issues and risks for clients requiring deeper investigative assurance.
• Financial Accounting Services Recording, summarization, and reporting of business transactions through financial statements, adhering to IFRS and IFRS for SMEs standards in South Africa. Includes reconciliation of general ledgers, creditors, debtors, fixed asset registers, and compilation of Annual Financial Statements.
• Corporate Tax Services Corporate taxation services that minimize tax exposure and relieve the administrative burden of complying with tax legislation, covering VAT, income taxes, PAYE, UIF, and fringe benefits tax planning and administration.
• Consultation and Advisory Services Strategic advisory services that solve complex business issues, delivering strategy and implementation from business and technology perspectives, including objective advice for mergers and acquisitions and assistance transitioning to process-based financial control compliance.
• Regulatory Compliance Services Services addressing non-compliance or suspected non-compliance with laws and regulations under the IRBA Code, including reportable irregularities under the Auditing Profession Act (APA) and Section 225 guidance.
• Risk Management and Ethics Services Risk management and ethics services ensuring IRBA Code of Conduct adherence, including Conflict of Interest and Professional Independence Policy management.

Quantifiable outcome

• Time savings and increased efficiency through customized service delivery

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• South African Institute of Chartered Accountants (SAICA)coreOthersSAICA is the pre-eminent accountancy body in South Africa. CMA Auditors is affiliated with SAICA as a chartered accounting firm, representing one of the most dynamic and progressive South African Chartered Accounting Firms.
• Independent Regulatory Board for Auditors (IRBA)coreOthersCMA Auditors is certified by IRBA to provide training and professional development for prospective auditors. The firm operates under IRBA Code of Conduct compliance and addresses non-compliance with laws and regulations per Section 225 guidance.
• South African Institute of Professional Accountants (SAIPA)coreOthersSAIPA is a Professional Accounting Organisation committed to serving and protecting the public interest. CMA Auditors is accredited with SAIPA for trainee accountant training.
• Chartered Institute of Management Accountants (CIMA)coreOthersCIMA is the world's leading professional body of management accountants. CMA Auditors is accredited with CIMA for trainee accountant training.
• Association of Chartered Certified Accountants (ACCA)coreOthersFounded in 1904, ACCA is the global professional accounting body offering the Chartered Certified Accountant qualification. CMA Auditors is accredited with ACCA for trainee accountant training.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• PwC South Africa: Big 4 firm with extensive South African audit and advisory practice; sets the market's pricing and technology benchmarks that CMA must compete against in statutory audit work.
• KPMG South Africa: Big 4 incumbent with full audit, tax and advisory offerings across South Africa; represents the dominant competitor against which mid-tier firms like CMA must differentiate on price, service and BBBEE credentials.
• EY South Africa: Big 4 audit and advisory firm with significant Johannesburg and Cape Town presence; competes with CMA for mid-to-large corporate audit, tax and advisory engagements.
• Deloitte South Africa: Big 4 incumbent with full-service audit, tax, advisory and consulting practice in South Africa; competes with CMA for statutory audit mandates and represents the upper-bound competitor on premium engagements.

Direct peers

• BDO South Africa: Mid-tier global audit and advisory network operating in South Africa; directly comparable to CMA in targeting mid-market statutory audits, tax and advisory with a multi-office Gauteng presence.
• Grant Thornton South Africa: Mid-tier global accounting network with significant Johannesburg presence; comparable service mix of audit, tax and advisory aimed at growth-oriented and mid-market South African companies.
• RSM South Africa: Mid-tier international audit network operating in South Africa; competes directly with CMA for mid-market statutory audit, accounting and tax engagements.
• Mazars South Africa: International mid-tier accounting firm with a Johannesburg office; competes head-to-head with CMA on mid-market audit, tax and advisory mandates for South African corporates and SMEs.
• PKF South Africa: Long-established mid-tier accounting network in South Africa with broad service offerings across audit, tax and advisory — directly overlapping with CMA's positioning and target client base.
• Baker Tilly South Africa: International mid-tier accounting network active in South Africa; comparable service portfolio of audit, tax, accounting and advisory targeting SMEs and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cmaauditors
• LinkedInlinkedin.com/company/cma-auditors-inc-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Master Auditors