Prairie Moon Nursery
Prairie Moon Nursery is a privately held, employee-owned mail-order nursery in Winona, Minnesota, selling over 700 species of source-identified native North American seeds and plants to homeowners, restoration professionals, conservation organizations, and government agencies across the contiguous US and Canada.
- Company typePrivate
- Founded1982
- HeadquartersWinona, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prairie Moon Nursery does
Prairie Moon Nursery is a privately held, employee-owned mail-order native plant nursery founded in 1982 and headquartered in Winona, Minnesota, where the business originated within the Wiscoy Valley Community Land Cooperative. The company operates without a retail storefront, fulfilling orders through its e-commerce website (prairiemoon.com) and a toll-free phone line, shipping seeds year-round and dormant plants seasonally (spring and fall) across the contiguous United States, with seed-only shipping to Canada. Its product portfolio centers on over 700 species of source-identified native wildflower, grass, sedge, shrub, and tree seeds, sold individually or as pre-designed seed mixes (e.g., Pollinator-Palooza, Pretty Darn Quick) for conditions such as wet soil, shade, or pollinator habitat, and supplemented by bare-root and potted live plants, the Eco-Grass low-maintenance lawn blend, garden kits, tools, and educational materials.
Underlying the catalog is a specialized supply chain drawing from 70+ regional seed producers across the upper Midwest to maintain ecotype authenticity, paired with a proprietary germination code system (A-M) that encodes seed pre-treatment requirements such as cold-moist stratification, scarification, and host-plant dependency for hemiparasitic species. Prairie Moon differentiates on wild-type genetics (no cultivars or nativars), neonicotinoid-free production, and a free custom seed mix design service for projects of a quarter acre or more.
Revenue is generated almost entirely through transactional, one-time product sales ranging from $3.50 seed packets to bulk orders above $800, with a wholesale Seed Rack program offering a 40% discount on packet resellers. Customer segments are heterogeneous, spanning home gardeners, large-scale restoration projects (government agencies, municipalities, national parks, corporate planners), conservation non-profits, farmers seeking cover crops and pollinator habitat, and educators. Marketing is conducted through an annual printed catalog, an email newsletter, organic social media, and conservation partnerships with the Xerces Society, Homegrown National Park, and Wild Ones. The company holds PCI DSS compliance for payment processing and has no disclosed funding, M&A, or external investment activity.
Prairie Moon Nursery firmographics
Firmographics- Name
- Prairie Moon Nursery
- Legal name
- Prairie Moon Nursery
- Website
- https://prairiemoon.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prairie Moon Nursery is a privately held, employee-owned mail-order nursery in Winona, Minnesota, selling over 700 species of source-identified native North American seeds and plants to homeowners, restoration professionals, conservation organizations, and government agencies across the contiguous US and Canada.
- Ownership category
- akta.pro rank
Where Prairie Moon Nursery is headquartered
LocationHeadquarters
- HQ city
- Winona
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Prairie Moon Nursery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Seed Sales: Sale of native wildflower seeds, grass and sedge seeds, shrub and tree seeds, seed packet collections, and custom seed mixes. Products range from individual seed packets ($3.50+) to bulk quantities (up to $450+ for some species). Free shipping on seed orders over $100 within contiguous US.
- Plant Sales: Sale of dormant bare root plants (shipped spring and fall), potted 3-packs, single species trays (32/38/50 plants), garden kits, and power packs. Plants sold seasonally with shipping costs at 18% of plant cost for orders over $50.
- Tools and Gifts: Sale of gardening tools, books, gift certificates, apparel (via Bonfire marketplace), and specialty items like native bee houses and planting signs. Shipping included in prices.
- Gift Certificates: Electronic gift certificates in denominations from $10 to $500, redeemable online or by phone. Paper certificates available by request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seed Orders |
| Transaction based/ take rate | Pay-as-you-go | Plant Orders |
| Transaction based/ take rate | Pay-as-you-go | Tools and Books |
| Unit Pricing | Pay-as-you-go | Eco-Grass Bulk Pricing |
| Transaction based/ take rate | Pay-as-you-go | Wholesale - Seed Rack Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prairie Moon Nursery product offering
Product offeringCore offering
Prairie Moon Nursery operates as a mail-order native plant nursery selling over 700 species of source-identified North American wildflower, grass, sedge, shrub, and tree seeds, along with dormant bare root and potted native plants, pre-designed and custom seed mixes, garden kits, and a low-maintenance Eco-Grass lawn blend. Customers order through an e-commerce website or by phone, with plants shipped seasonally and seeds year-round across the contiguous U.S. (seeds also to Canada).
Product overview
Prairie Moon Nursery operates as a mail-order nursery offering the largest retail collection of native North American plants and seeds in the United States. The core product portfolio consists of Seeds (over 700 species including wildflowers, grasses, sedges, shrubs, and trees sold individually or in bulk) and Seed Mixes (pre-designed combinations like Pollinator-Palooza and Pretty Darn Quick for specific site conditions). Live Plants are offered as dormant bare roots, potted 3-packs, single species trays, and garden kits. Supporting offerings include Eco-Grass (a low-maintenance lawn alternative), Tools and Gifts (gardening tools, books, gift certificates), and Custom Seed Mix Design services for larger restoration projects. The company sells through a traditional e-commerce storefront without any API platform, serving homeowners, restoration professionals, municipalities, and national parks across North America.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Seeds per square foot: 100+ seeds/sq ft in seed mixes for optimal establishment
- +1 more outcomes
Companies that use Prairie Moon Nursery
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Prairie Moon Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prairie Moon Nursery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Xerces SocietycorePrairie Moon Nursery cooperates with the Xerces Society's 'Bring Back the Pollinators' campaign. The Pollinator-Palooza Seed Mix is offered in cooperation with this non-profit organization dedicated to pollinator conservation. Xerces Society is a science-based approach to pollinator protection.
- Homegrown National ParkminorPrairie Moon supports the Homegrown National Park initiative, a movement encouraging native plant landscaping to create connected habitats for wildlife.
- Wild OnesminorPrairie Moon supports Wild Ones, a non-profit organization promoting native landscapes and habitats for wildlife and native plant communities.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Prairie Moon Nursery competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights7 records
Customer concentration
Prairie Moon Nursery social profiles
Digital presencePrairie Moon Nursery compliance and trust
Trust signalCompliance1 record
Prairie Moon Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prairie Moon Nursery leadership team
Management profileNumber of profiles
Profiles5 records
Prairie Moon Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prairie Moon Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prairie Moon Nursery
What does Prairie Moon Nursery do?
Prairie Moon Nursery operates as a mail-order native plant nursery selling over 700 species of source-identified North American wildflower, grass, sedge, shrub, and tree seeds, along with dormant bare root and potted native plants, pre-designed and custom seed mixes, garden kits, and a low-maintenance Eco-Grass lawn blend. Customers order through an e-commerce website or by phone, with plants shipped seasonally and seeds year-round across the contiguous U.S. (seeds also to Canada).
Is Prairie Moon Nursery a public or private company?
Prairie Moon Nursery is a private company. It is classified as management employee owned and is currently operating.
When was Prairie Moon Nursery founded?
Prairie Moon Nursery was founded in 1982. It employs 11 to 50 people.
Where is Prairie Moon Nursery based?
Prairie Moon Nursery is headquartered in Winona, United States, in the North America region.
How does Prairie Moon Nursery make money?
Four revenue lines are on record. Seed Sales are the primary driver. The others are plant Sales, tools and Gifts and gift Certificates.
Does Prairie Moon Nursery have an API?
No public API is recorded for Prairie Moon Nursery.