Flisby

What Flisby does

Flisby AB is a privately held Swedish specialist retailer of stone products headquartered in Hässleholm, Sweden, with operating history spanning more than 60 years. The company sells one of the broadest assortments of stone products in the Swedish market, including marksten (paving stones) and stenplattor (stone slabs), dekorsten (decorative stone), gatsten (cobblestone), gårdsgrus and gårdssingel (yard gravel and screenings), kantsten (curb stones), mursten (masonry stone), trampsten/stegsten (stepping stones), stentrappor (stone stairs), stengolv (stone flooring), natursten (natural stone), and stenkross (crushed stone). Its stated differentiators are specialized category depth, in-house expertise in stone laying, and a content library that includes product guides, a stone guide, a style guide, and a wall-selector tool to help customers choose the right product for function, style, and durability.

The company runs an omnichannel go-to-market combining multiple physical retail stores across Sweden with a year-round e-commerce webstore; online checkout is integrated with Klarna and Kustom payment providers and orders are shipped with home delivery. Its primary customer segment is private individuals (homeowners), supported by a secondary "Företagskund" channel for professional contractors and an institutional/public-sector use case for municipal and infrastructure projects. Marketing relies on content (guides, inspiration, reportage), organic social (Instagram, Facebook, Pinterest, LinkedIn, YouTube), email/newsletter with a 10% first-purchase incentive, SEO, and PR via MyNewsdesk.

Flisby is structured as an AB (Swedish private limited company), operates solely within Sweden, has 11-50 employees per the source profile, and discloses no institutional investors, parent company, subsidiaries, funding rounds, M&A activity, leadership changes, regulatory actions, patents, or third-party certifications in the available data. Revenue, headcount detail, and pricing are not publicly disclosed.

Name

Flisby

Legal name

Flisby AB

Website

https://flisbyab.se

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Flisby AB is a privately held Swedish specialist retailer of stone products — paving stones, slabs, cobblestone, natural stone, and crushed stone — for homeowners, professional contractors, and public-sector buyers, selling through physical stores and a year-round e-commerce webstore.

Ownership category

akta.pro rank

Product category

Stone Products & Landscaping Materials

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Stone paving products
• Landscaping stone supply
• Garden stone retail
• Natural stone materials
• Outdoor construction stone

Headquarters

HQ city

Flisby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Stone Product Sales: Flisby generates revenue through the sale of stone products including marksten (paving stones), stenplattor (stone slabs), dekorsten (decorative stone), gatsten (cobblestone), gårdsgrus (yard gravel), gårdssingel, kantsten (curb stones), mursten (brick), trampsten/stegsten (stepping stones), natursten (natural stone), stentrappor (stone stairs), and stengolv (stone flooring). Products are sold through both physical retail stores and an e-commerce webstore.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flisby AB is a Swedish specialist retailer of stone products for homes, gardens, and public environments, offering one of the market's broadest assortments of paving stones, stone slabs, decorative stone, cobblestones, yard gravel, curb stones, masonry stones, stepping stones, stone stairs, stone flooring, natural stone, and crushed stone. Products are sold through multiple physical retail stores across Sweden and an e-commerce webstore open year-round, supported by free personal consultation services.

Product overview

Flisby is a specialist retailer of stone products for homes, gardens, and public spaces. The company operates a unified e-commerce platform (webbshop) offering one of the market's broadest assortments of paving stones (marksten), stone slabs (stenplattor), decorative stone (dekorsten), cobblestones (gatsten), yard gravel (gårdsgrus), yard screenings (gårdssingel), curb stones (kantsten), masonry stones (mursten), stepping stones (trampsten/stegsten), stone stairs (stentrappor), stone flooring (stengolv), natural stone, crushed stone (stenkross), and other decorative stone solutions. The product portfolio serves both private individuals and professional contractors, supported by personal consultation services, an easy-to-navigate web shop, and physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marksten & Stenplattor (Paving Stones & Stone Slabs) Paving stones and stone slabs for outdoor surfaces including driveways, patios, terraces, and pathways. Available in multiple materials, formats, and price ranges for both residential and commercial applications.
• Dekorsten (Decorative Stone) Decorative stone products for garden and landscape detailing, used to create visual accents and aesthetic features in outdoor environments.
• Gatsten (Cobblestone) Cobblestone products for roads, pathways, and traditional paving applications.
• Gårdsgrus & Gårdssingel (Yard Gravel & Screenings) Yard gravel and screenings for ground cover, pathways, and drainage solutions in residential and commercial outdoor spaces.
• Kantsten (Curb Stones) Curb stones for edging driveways, pathways, and garden beds.
• Mursten (Masonry Stone) Masonry stones for building retaining walls and landscape structures.
• Trampsten & Stegsten (Stepping Stones) Stepping stones for creating garden paths and walkways through outdoor spaces.
• Stentrappor & Trappblock (Stone Stairs & Step Blocks) Stone stairs and step blocks for outdoor staircases and terrain transitions.
• Stengolv (Stone Flooring) Stone flooring products for outdoor floor surfaces.
• Natursten (Natural Stone) Natural stone products for premium landscaping and construction applications.
• Stenkross (Crushed Stone)

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/flisbybloggen
• Facebookfacebook.com/flisby
• LinkedInlinkedin.com/company/flisby-ab
• Instagraminstagram.com/flisby_utomhus
• Pinterestpinterest.se/Flisbyab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flisby