DingoNatura

What DingoNatura does

DingoNatura (legal entity DINGONATURA, S.L.) is a Spain-based specialty manufacturer of natural pet food and supplements for dogs and cats, founded in 2001 by Marc Riera and headquartered in Montcada i Reixac, Barcelona, with a second production facility in Berbegal, Huesca (Aragon) operational since 2020. The company's portfolio is organized under sub-brands including Natura Diet (core dry and wet food), Natura Diet Specialities (preventive nutrition targeting obesity, dental health, and food sensitivities), Mhims (wet food in Tetra Pak), Moments (snacks), and Solidary (charitable SKU line), spanning life stages (puppy, adult, senior), breed sizes, and clinical conditions.

Its core production technology is a proprietary slow-cook / low-temperature methodology implemented via in-house designed processing equipment, intended to preserve nutrient quality and ingredient digestibility without storage in silos after production. Formulation differentiation rests on three proprietary complexes — PROHEALTH (broad functional ingredient blend), PROJOINT COMPLEX (green-lipped mussel and krill-derived joint support), and PROSAFE COMPLEX (natural antioxidant preservation system) — combined with pre-digested carbohydrate processing and veterinarian/nutritionist-developed recipes aligned to ancestral canine and feline diets. DingoNatura holds ISO 9001:2015 certification and dual PETA cruelty-free certification (global since 2015, PETA UK since 2018), described as unique among Spanish pet food companies.

The revenue model is unit sales of branded physical product (one-time purchase) distributed across pet specialty retail, veterinary clinics, online retailers, and own e-commerce, with at least 7 country-specific European websites. Go-to-market combines channel partnerships (pet stores, vet clinics, online retailers), trade show presence (Interzoo, Animal Expo), and event-driven brand building through a long-term Spanish Paralympic Team sponsorship renewed through the LA 2028 cycle. Customer base is fragmented consumer pet owners, complemented by veterinary professionals recommending the products. No pricing is publicly disclosed; the company is privately held with no disclosed institutional investors, funding rounds, or M&A activity in the source material.

Name

DingoNatura

Legal name

DINGONATURA, S.L.

Website

https://dingonatura.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

DingoNatura is a Spain-based, privately held manufacturer founded in 2001 that produces veterinarian-developed natural pet food, snacks, and supplements for dogs and cats, distributing through pet stores, veterinary clinics, online retailers, and own e-commerce across multiple European countries.

Ownership category

akta.pro rank

Product category

Natural Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAFAH

Natural/Organic & Limited-Ingredient Diets

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRADAFAF

Functional & Veterinary Diet Pet Food

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYAFADAFAA

Dry Pet Food (Kibble)

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

SECONDARYAFADAFAF

Pet Treats & Chews

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

Keywords

• Natural pet food
• Dog food manufacturing
• Cat food manufacturing
• Pet nutritional supplements
• Veterinarian formulated pet nutrition

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Natural Pet Food and Supplement Sales: DingoNatura manufactures and sells natural food, snacks, and supplements for dogs and cats through multiple channels including pet stores, veterinary clinics, online retailers, and direct e-commerce. Revenue is generated from the sale of physical products across multiple product lines including Natura Diet dry and wet foods, Mhims wet food, and Moments snacks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DingoNatura manufactures and sells natural pet food (dry and wet), snacks, and dietary supplements for dogs and cats under its own brands (Natura Diet, Mhims, Solidary, Moments). Recipes are formulated by veterinarians and nutritionists and cooked slowly at low temperatures with 100% natural ingredients, without artificial colorants, preservatives, or GMOs. The portfolio spans life-stage and therapeutic variants (puppy/adult/senior, sterilized cats, weight management, dental, joint, and hypoallergenic) targeted at health-conscious pet owners and veterinary-prescribed therapeutic diets.

Product overview

DingoNatura is a natural pet food company specializing in food for dogs and cats since 2001. The product portfolio centers on the Natura Diet sub-brand, which includes standard natural foods, the Natura Diet Specialities line for preventive nutrition (weight management and dental health), and product variants targeting specific life stages and needs (kitten, puppy, senior, sterilized cats). Wet food is offered under the Mhims Dog line. All products feature 100% natural ingredients, slow cooking at low temperatures, no artificial colorants or preservatives, and no GMOs. Products are organized into three main categories: dry food (Alimentos), snacks, and supplements, across both dog and cat lines.

Differentiator

Problem solved

Functional benefit

Brands

• Natura Diet: Core natural food brand for dogs and cats with products including foods, snacks, and supplements. Includes special lines such as Natura Diet Specialities (Light, Reduced -20% Calories, Odontic), Natura Diet Cat Sterilized, Fish & Rice, and Starter.
• Natura Diet Specialities
• Mhims
• Moments
• Solidary

Products and services

• Natura Diet (Natural Dog and Cat Food) Natural dry food range for dogs and cats developed since 2001, formulated by veterinarians and nutritionists and cooked slowly at low temperatures with 100% natural ingredients, no artificial colorants, preservatives, or GMOs, in life-stage and condition-specific variants.
• Natura Diet Specialities (Preventive Nutrition Line) Sub-line of Natura Diet providing preventive nutrition for dogs with specific conditions, featuring 100% natural ingredients, no colorants or preservatives, and GMO-free formulation; includes Light -10% Calories (weight maintenance), Reduced -20% Calories (weight loss), and Odontic (dental care) variants.
• Mhims Dog (Wet Food Line) Homemade-style wet food (steamed pâté) product line for dogs, including low-calorie variants for weight control, packaged in sustainable Tetra Pak.
• Solidary (Charitable Dog Food Line) DingoNatura's Solidary dog food line, with a portion of proceeds supporting charitable causes; available in 22kg and 26kg pack sizes.
• Snacks (Dog and Cat)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• +8000 (Paralympic Equipment Sponsor)minorGTM or Marketing Partner · 17 February 2026Sponsor of official equipment for the Spanish Paralympic Team at the Milano Cortina 2026 Winter Games, alongside DingoNatura's broader Paralympic sponsorship.
• DingoNatura Paralympic Promises of Canoeing ProgramcoreStrategic or Co-development Partner · 8 February 2024The 'Citius, Altius, Fortius... Espíritu en movimiento' conference series organized by DingoNatura, the Spanish Canoeing Federation, and the Paralympic Committee brings Paralympic athletes across Spain to promote elite Paralympic sport and inspire youth with disabilities to engage in canoeing.
• Comité Paralímpico Español (Spanish Paralympic Committee)coreStrategic or Co-development Partner · 6 April 2022Since 2022, DingoNatura became an official sponsor of the Spanish Paralympic Team as part of the Plan ADOP, supporting athletes in their preparation for Paris 2024 and subsequent cycles including Los Angeles 2028. The partnership aligns with the company's values of health, wellness, teamwork, and respect.
• Real Federación Española de Piragüismo (Spanish Canoeing Federation)coreStrategic or Co-development Partner · 6 April 2022Partnership for the DingoNatura Promesas Paralímpicas de Piragüismo (Paralympic Canoeing Promises Program), supporting young talents in paracanoeing. DingoNatura provides naming rights and financial support to clubs and athletes.
• Fundación DingoNaturacoreOthersThe DingoNatura Foundation operates the Desafío Ártico (Arctic Challenge) expedition to raise awareness about climate change and the endangerment of the Greenland Dog breed, in partnership with MaratonDog Association.
• MaratonDog AssociationminorStrategic or Co-development PartnerPartner in the Desafío Ártico annual Arctic expedition led by explorer Manuel Calvo, focused on climate change awareness and Greenlandic dog conservation.
• Pet Sustainability CoalitionminorStrategic or Co-development PartnerDingoNatura is a member of the Pet Sustainability Coalition, working to promote sustainability awareness and action within the European pet food sector.
• Friend of the Sea / MSC / ISSFminorStrategic or Co-development PartnerFish and seafood ingredients are sourced from companies certified by international sustainable fisheries organizations (Friend of the Sea, MSC, ISSF) to ensure sustainable sourcing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGvYLXTHP7-2u9VqINOsnNw
• Facebookfacebook.com/Dingonatura
• LinkedInlinkedin.com/company/3659339
• Instagraminstagram.com/dingonatura
• Xx.com/Dingonatura

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DingoNatura