Everybody Pilates

What Everybody Pilates does

Everybody Pilates Ltd is a UK-registered private limited company (founder-owned, no external investment) operating a network of four Classical Pilates studios across the UK (Southsea, Locks Heath, Windsor) and Europe (Maastricht, Netherlands). The company delivers the full Joseph Pilates apparatus system — Mat, Reformer, Tower, Cadillac, Wunda Chair, Ladder Barrel, and Spine Corrector — using Gratz Pilates equipment, taught by 2nd and 3rd generation classically trained instructors led by founder Amy Kellow, who studied directly under Pilates elder Jay Grimes. Every educator completes over 600 hours of training to maintain fidelity to the original method.

The business generates revenue through two principal streams: recurring studio class income (small group and private/duet sessions across Mat and equipment classes at multiple progression levels, from Fundamentals through Advanced, with capped class sizes of up to 4 for equipment and 12 for Matwork) and one-time teacher training fees (Fundamentals Certification at £550, Level 3 Mat Work Diploma at £2,300, YMCA Level 3 Reformer at £1,350 standalone or £3,300 bundled, and Full Comprehensive Certification at £2,000 per module across three modules). Continuing education workshops, guest teacher events, and an annual get-together contribute additional education revenue. A mobile app (iOS and Android, launched 2025) handles booking, account management, and a referral programme (£20 credit per referral up to £100).

Customer segments include general consumers from beginners to advanced practitioners (including rehabilitation, prenatal/postnatal, and menopause-related use cases), aspiring and existing Pilates teachers pursuing accredited certification, and athletes/fitness enthusiasts seeking functional strength and mobility. The company is GDPR-compliant, has no disclosed institutional backing, and is led by Amy Kellow as Founder and Director with data protection officer responsibilities.

Name

Everybody Pilates

Legal name

Everybody Pilates Ltd

Website

https://everybodypilates.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Everybody Pilates operates a four-studio network across the UK and Netherlands delivering full-spectrum Classical Pilates (Mat, Reformer, Tower, Cadillac, Chair, Barrel) using Gratz equipment, and runs accredited teacher training programmes (Active IQ, YMCA) for aspiring Pilates instructors.

Ownership category

akta.pro rank

Product category

Pilates Studio Services

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Prenatal & Postnatal Yoga/Pilates (HSADACAD)

Keywords

• Classical pilates classes
• Reformer pilates instruction
• Pilates teacher training
• Pilates certification programs
• Mat pilates sessions

Headquarters

HQ city

Southsea

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Classes: Small group and private Pilates sessions across Mat, Reformer, Tower, Chair, Barrel and other apparatus at four studio locations. Classes offered at multiple levels from Fundamentals through Advanced.
2. Teacher Training Programmes: Accredited Pilates teacher training courses including Fundamentals Certification (£550), Level 3 Mat Work Diploma (£2,300), YMCA Level 3 Reformer (£1,350 standalone / £3,300 bundle), Full Comprehensive Certification (3 modules at £2,000 per module), and anatomy/physiology courses. Ongoing continuing education workshops and guest teacher events.
3. Referral Credits: Referral programme where existing clients earn £20 credit per successful referral (up to 5 friends = £100 total), and referred friends also receive £20 credit. Rewards applied to studio account.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Everybody Pilates operates a network of four Classical Pilates studios (Southsea, Locks Heath, Windsor, and Maastricht) where it delivers small group and private classes across the full original Joseph Pilates apparatus (Mat, Reformer, Tower, Cadillac, Wunda Chair, Ladder Barrel, Spine Corrector) using Gratz Pilates equipment and lineage-trained instructors. It also runs an accredited teacher training programme covering Fundamentals, Level 3 Mat (Active IQ), Level 3 Reformer (YMCA), and Full Comprehensive Certification, along with continuing education workshops. Customers book classes and manage memberships via a dedicated iOS/Android app and the studio website.

Product overview

Everybody Pilates operates as a network of four Classical Pilates studios (Southsea, Locks Heath, Windsor, and Maastricht) offering a unified service model centered on Joseph Pilates' original method. The core offering comprises small group equipment classes (Reformer, Tower, Chair, Barrel, Cadillac) and Matwork classes, alongside private and duet sessions. Teacher training products include Fundamentals Certification, Level 3 Mat Work Diploma (Active IQ-accredited), Level 3 Reformer Certification (YMCA-accredited), and Full Comprehensive Certification across all apparatus. Continuing education encompasses workshops like MatFit Lab and guest teacher events. A mobile app enables class booking and membership management, with a referral programme supporting client acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Matwork Classes Floor-based Classical Pilates classes using body weight and small props (power circles, hand weights) following Joseph Pilates' original mat sequence to build core strength, flexibility, and body awareness, offered to all levels from Fundamentals to Advanced.
• Reformer Classes Small group spring-resistance classes on the Reformer using a sliding carriage with adjustable spring tension to build strength, alignment, and dynamic control, offered across Fundamentals through Advanced levels.
• Tower Classes Vertical spring-resistance equipment classes combining floor work with overhead spring resistance to target full-body strength, mobility, and spinal decompression across all studio locations.
• Chair Classes Spring-resistance classes using the Wunda Chair to build strength, stability, and coordination in a compact apparatus format, offered at Southsea, Windsor, and other locations.
• Barrel Classes Specialised equipment classes using the Ladder Barrel and Spine Corrector to improve spinal mobility, flexibility, and targeted stretching, available at multiple studio locations.
• Cadillac Classes Comprehensive spring-resistance classes on the Cadillac (with overhead bars and raised mat) for mobility-focused exercises, taught at Southsea and Windsor.
• Private Sessions One-on-one personalised Classical Pilates sessions using the studio apparatus for injury support, specific goals, or accelerated progression, available at every studio.
• Duet Sessions Two-person personalised Classical Pilates sessions using the full studio apparatus with shared instructor guidance and customised programming.
• New Client Package Introductory Southsea package combining equipment classes, mat classes, and a 1-to-1 private session so new clients can experience the full Classical Pilates system at a discounted rate.
• Everybody Pilates UK Mobile App Mobile application for iOS and Android enabling class booking, private session reservations, exclusive offers, and referral management across all four studio locations.
• Fundamentals Certification Two-day Classical Pilates certification introducing Mat, Reformer, and Tower work, providing essential body connections for personal practice or as preparation for full teacher training; priced at £550.
• Level 3 Mat Work Diploma 115-hour Active IQ-accredited Mat Work diploma providing a nationally recognised Pilates teaching qualification in the UK, prerequisite for the Level 3 Reformer Qualification; priced at £2,300 with bundle options.
• Level 3 Reformer Certification YMCA-accredited Level 3 Reformer certification enabling qualified Level 3 Mat Pilates instructors to expand into Reformer teaching with an internationally recognised qualification; £1,350 standalone or £3,300 Mat + Reformer bundle.
• Full Comprehensive Certification Three-module comprehensive certification covering the entire Classical Pilates repertoire across all apparatus (Mat, Reformer, Tower, Cadillac, Chairs, Barrels); £2,000 per module.
• Bridge Programme Bridge programme for existing Pilates teachers transitioning into the Everybody Pilates Classical Pilates training pathway.
• Master Mentor Programme Advanced programme for trained teachers seeking to deepen their Classical Pilates expertise through ongoing mentorship within the Everybody Pilates network.
• Principles of Anatomy, Physiology and Fitness — Level 2 Active IQ-accredited online anatomy course covering the skeletal, neuromuscular, cardiovascular, respiratory, energy production, and digestive systems, with a Level 2 certificate on completion.
• Windsor Free Taster Session Complimentary 20-minute Classical Pilates taster session at the Windsor studio, enabling prospective clients to experience the method before purchasing classes or membership.

Quantifiable outcome

• Most clients feel stronger and more balanced after 8–10 reformer classes, with visible improvements in posture and control.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• MatFit Lab / Michael JohnsoncoreStrategic or Co-development Partner · 1 September 2026MatFit Lab, led by Michael Johnson, is hosting a three-day continuing education workshop at Everybody Pilates Southsea (9–12 September 2026) focused on joint mechanics, client assessment, and Contrology-based movement. Featured by Gratz Pilates on their events blog. The workshop is part of Everybody Pilates' continuing education programme.
• Brooke SilercoreStrategic or Co-development Partner · 1 September 2025Brooke Siler, direct student of Romana Kryzanowska and author of 'The Pilates Body', conducted a guest teacher workshop weekend at Everybody Pilates Southsea on 20–21 September 2025. Brooke brought her Tensatoner™ methodology and decades of Classical Pilates experience to the studio.
• Biomechanics EducationcoreGTM or Marketing PartnerAmy Kellow, founder of Everybody Pilates, serves as a Biomechanics Education ambassador. She is currently studying with Biomechanics Education to deepen her understanding of biomechanics and movement science. Amy offers a 15% discount to those who sign up via her ambassador page, supporting the Pilates teaching community's continued professional development.
• Gratz PilatescoreTechnology or IntegrationGratz Pilates has equipped Everybody Pilates studios from the start and featured the MatFit Lab workshop at Southsea on their events blog. Gratz coverage reflects the shared commitment to keeping Classical Pilates education at the highest standard.
• Active IQcoreOthersEverybody Pilates' Level 3 Mat Work Diploma (115-hour course) is accredited by Active IQ, a UK-based recognised awarding organisation for the active leisure sector. Active IQ accreditation ensures the qualification meets national standards for Pilates teacher training.
• YMCA AwardscoreOthersEverybody Pilates' Level 3 Reformer Pilates Teacher Training is YMCA-accredited, providing an internationally recognised qualification for instructors. The programme is designed for qualified Level 3 Mat Pilates instructors ready to expand into Reformer teaching.
• Jay GrimescoreOthersJay Grimes is a first-generation Pilates elder who learned directly from Joseph Pilates. He trained Amy Kellow, founder of Everybody Pilates, who is a 2nd Generation Master Trainer. This lineage connection underpins the authenticity and teaching quality of the Everybody Pilates programme.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everybodypilatessouthsea
• Instagraminstagram.com/everybodypilates
• Xx.com/epsouthsea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everybody Pilates