McNabb Roick

What McNabb Roick does

McNabb Roick is a privately-held, New York-based special events firm founded in 1990 that provides full-service event design, production, and management to corporate and high-net-worth private clients. The firm operates from two regional headquarters — 414 East 52nd Street in New York and 444 Yonge Street in Toronto — and claims a global execution footprint through its destination management service line.

The company delivers events through an integrated twelve-service offering that includes event design, venue selection, floral and foliage design, event management and logistics, destination management, lighting design, event decor, entertainment and production, catering consultation, in-house graphic design, product display and branding, and event staffing. Service delivery is consultative and bespoke: engagements are custom-priced per event, with the firm collaborating directly with clients from concept through execution. Notable past work visible on the firm's site includes events for Rolex, UBS, Bombardier, Sprint, Tiffany's, Smith Barney, and Zac Posen, spanning financial services, luxury retail, fashion, and consumer products.

The business model is professional services fee-based, with no software platform, no recurring subscription component, and no publicly disclosed pricing. Go-to-market is direct consultative sales to enterprise and HNW private buyers; the firm uses a Squarespace-hosted website and legacy social profiles as top-of-funnel channels and has no recorded funding, M&A, or leadership changes. The firm employs 1-10 people, reflecting a boutique creative structure rather than a scaled agency.

Name

McNabb Roick

Legal name

McNabb Roick Events

Website

https://mcnabbroickevents.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

McNabb Roick is a privately-held, boutique special events firm founded in 1990, designing and producing corporate and high-net-worth private events globally from offices in New York and Toronto.

Ownership category

akta.pro rank

Product category

Special Event Design and Production Services

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Event design services
• Event production management
• Corporate event planning
• Special event firm
• Destination event management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Design and Production Services: Full-service special events firm providing end-to-end event design, production, and management services including venue selection, florals, lighting, entertainment, catering consultation, and event staffing. Revenue is generated through professional service fees for custom event design and production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

McNabb Roick is a special events firm that provides end-to-end event design, production, and management services for corporate and high-net-worth private clients. Its integrated offering spans event design, venue selection, floral and foliage design, lighting design, decor, entertainment and production, catering consultation, event graphics, product display and branding, event staffing, and destination management for meetings, conferences, and incentive travel.

Product overview

McNabb Roick is a special events firm offering a comprehensive suite of event design, production and management services. The company operates through twelve integrated service offerings: Event Design, Venue Selection, Floral & Foliage Design, Event Management, Destination Management, Lighting Design, Event Decor, Entertainment and Production, Catering Consultation, Event Graphics, Product Display & Branding, and Event Staffing. These services work together to deliver complete event solutions from initial concept through final execution for corporate and private clientele.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design
• Venue Selection
• Floral and Foliage Design
• Event Management
• Destination Management
• Lighting Design
• Event Decor Custom-designed event decor that enhances themes, moods, and settings, with the ability to completely transform venues for corporate and private events.
• Entertainment and Production Entertainment sourcing from soloists to symphony orchestras, including custom event soundtrack production and studio-quality audio for events.
• Catering Consultation Catering consultation covering menu design, wine pairing, and detailed service planning with cost-effective results tailored to event objectives.
• Event Graphics In-house graphic design services for brand awareness, theme enhancement, and customized event visuals across event materials and environments.
• Product Display and Branding Product display and branding service featuring dramatic presentations with craftsmanship and balanced messaging in retail and event settings.
• Event Staffing Professional event staffing with hospitality expertise, capable of corporate branding or costumed themed events for corporate and private clients.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• David Tutera: Celebrity event planner specializing in luxury weddings, private celebrations, and high-end corporate events with a strong design and brand-forward approach. Comparable boutique-scale luxury positioning.
• Van Wyck & Van Wyck: Long-established Florida- and New York-based luxury event design and production firm serving HNW weddings, galas, and corporate clients. Comparable boutique scale and luxury positioning.
• Bronson Van Wyck: New York luxury event producer known for high-end private celebrations, brand activations, and corporate hospitality events. Comparable boutique creative model and client profile.
• Colin Cowie Lifestyle: Luxury event planner and designer serving HNW and corporate clients with full-service design, production, and destination events. Closely comparable to McNabb Roick in creative positioning, HNW focus, and end-to-end service model.
• Marcy Blum Associates: New York luxury event planner specializing in high-end weddings, private celebrations, and corporate events with a strong design and hospitality orientation. Directly comparable boutique-positioned competitor.
• Rafanelli Events: Boston-based luxury event design and production firm serving corporate and private clients with full-service event management. Comparable offerings across the same service categories as McNabb Roick.
• Mindy Weiss Party Consultants: Long-established luxury event planning firm serving celebrity, corporate, and HNW clients with full-service design and production. Direct peer in scale, longevity, and luxury segment focus.
• Preston Bailey Floral & Event Design: High-end event designer known for elaborate floral and scenic design for weddings, corporate galas, and destination events. Direct competitor in the luxury design-led event niche with comparable offerings.

Regional players

• Design House Decor + More: Midwest-based event design and décor firm with comparable floral, lighting, and event styling offerings, primarily serving regional corporate and private clients rather than McNabb Roick's coastal/HNW market.

Emerging players

• Bash Events: Event production and design firm serving corporate and private clients in major U.S. markets with comparable end-to-end event services, though with a more tech-enabled operational layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mcnabbroick
• Facebookfacebook.com/mcnabbroickevents
• LinkedInlinkedin.com/company/mcnabb-roick-events-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNabb Roick