What COMET Feuerwerk does

COMET Feuerwerk GmbH is the largest B2B distributor of consumer fireworks in Germany. Founded in 1953 and headquartered in Bremerhaven from a 25,000 sqm logistics complex (40,000 pallet positions, 18 loading docks), the company supplies over 30,000 retail sales points nationwide across retail chains, supermarkets, and independent stores. Revenue is heavily concentrated around New Year's Eve, with only 3 national selling days per year. Approximately 100 permanent employees scale to roughly 200 during the November-December peak season. The company maintains a multi-brand portfolio: the core COMET brand (60+ year heritage), the Keller Feuerwerk family-oriented line (acquired 2013), Black Cat Neon (2019 premium line), Silence Line (2019, quieter bodies with sustainable packaging), Micro Line (2020, small-format for private celebrations), Ultrapower batteries, ESP composite fireworks, and the Party & More online shop for year-round seasonal accessories.

The company's technology stack centers on proprietary B2B ordering and returns platforms — Easy-Dispo for real-time firework order transmission with automatic hazmat parameter calculation and regulatory compliance checks, and Easy-Retoure for digital processing of unsold fireworks returns. Production is vertically integrated through sister company Shiu Fung Fireworks in China, which hosts the industry largest R&D department (100+ employees) and dedicated test facilities (~1,800 sqm in China, ~45,000 sqm in Bremerhaven). Compliance spans DIN EN ISO 9001:2015, EU Module E 2013/29/EU for pyrotechnic articles, BSCI and SA8000 social accountability, GDPR, and BAM approval for German market release. The company also provides customized point-of-sale materials, displays, and promotional solutions to retail partners.

COMET Feuerwerk is a wholly-owned subsidiary of Li & Fung Group, the Hong Kong-headquartered global trading and sourcing conglomerate founded in 1906 with 230+ offices in 40+ countries and approximately 15,000 employees. Under the parent group umbrella "COMET – The Seasonal Company," the business shares operational best practices with sister brands including Standard and Black Cat in international markets. The revenue model combines (1) one-time wholesale product sales of consumer fireworks and pyrotechnic articles, (2) year-round seasonal merchandise via Party & More, and (3) value-added point-of-sale services (customized displays, pallet wrapping, posters, video content). Pricing is determined through direct B2B commercial relationships rather than public listing.

Name

COMET Feuerwerk

Legal name

COMET Feuerwerk GmbH

Website

https://comet-feuerwerk.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

COMET Feuerwerk GmbH is Germany's largest B2B consumer fireworks distributor, supplying over 30,000 retail sales points nationwide across multiple proprietary brands. Wholly-owned by Hong Kong-based Li & Fung Group, it operates from a 25,000 sqm Bremerhaven logistics center serving a 3-day national selling window.

Ownership category

akta.pro rank

Product category

Consumer Fireworks

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Consumer fireworks
• Pyrotechnic products
• B2B firework distribution
• Seasonal party supplies
• Retail fireworks supply

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fireworks Product Sales: One-time product sales of consumer fireworks to German retail partners. Revenue is highly seasonal, concentrated around New Year's Eve (December 31) with only 3 national selling days per year. Products include battery fireworks, rockets, fountains, novelty items, and professional-grade pyrotechnics.
2. Seasonal Merchandise: Sales of seasonal party products and accessories through the Party & More brand, complementing the core fireworks business with year-round product offerings.
3. Point-of-Sale Services: Customized marketing materials, displays, and promotional solutions for retail partners, including entrance barrier cladding, display units, rocket displays, pallet wrapping, and product posters.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

COMET Feuerwerk is Germany's largest B2B distributor of consumer fireworks, supplying more than 30,000 retail sales points across the country from a 25,000 sqm logistics center in Bremerhaven. The company sells consumer fireworks (battery fireworks, rockets, fountains, novelty items, professional-grade pyrotechnics) under multiple brands (COMET, Keller Feuerwerk, Black Cat Neon) plus year-round seasonal party merchandise, and supports retail partners with proprietary digital ordering (Easy-Dispo) and returns (Easy-Retoure) platforms and point-of-sale marketing materials.

Product overview

COMET Feuerwerk is a consumer fireworks and pyrotechnics company offering a diversified portfolio of products under multiple brands. The core offerings include COMET Feuerwerk (the main brand with 60+ years of history), Keller Feuerwerk (acquired brand focused on family experiences), and Black Cat Neon (premium line with larger calibers and extreme effects). Product lines span Systemfeuerwerk/batteries with up to 600 shots (Pyronaut), Ultrapower extra-strong batteries, ESP composite fireworks for professional performance, Silence Line (quieter options), and Micro Line (small-format products). The company also provides year-round point-of-sale displays (Ganzjahresdisplays), family/youth fireworks, rocket and combo assortments, and party accessories via the Party & More online shop. Supporting digital tools include Easy-Dispo for online ordering and Easy-Retoure for returns management.

Differentiator

Problem solved

Functional benefit

Brands

• Keller Feuerwerk: Family-oriented brand for Silvester, offering Category F1 and F2 articles for all ages with comprehensive service from ordering to Point of Sale packages. Acquired by COMET in 2013.
• Black Cat Neon
• Micro Line
• Silence Line
• Party & More

Products and services

• COMET Feuerwerk (core brand) The company's primary flagship brand representing over 60 years of consumer New Year's Eve fireworks, featuring composite fireworks, Ultrapower batteries, system fireworks, rockets, and combo assortments sold wholesale to German retailers.
• Keller Feuerwerk Family-oriented fireworks brand acquired in 2013, offering Category F1 and F2 articles for a broad family audience at the highest safety level, distributed through COMET's retail network.
• Black Cat Neon A premium fireworks sub-brand featuring larger calibers, extremely clear effect images, innovative effects, loud effect sounds, and extra-bright effect colors targeted at consumers seeking an extreme New Year's Eve experience.
• Ultrapower batteries Extra-strong battery fireworks with high explosive mass (e.g., Big Bull with 486g explosive mass, Warrior, Final Five, Jungle Beast, Fire King, Star Flash, Cosmic Clash, Epic Blast) — a bestseller in COMET's portfolio.
• ESP Verbundfeuerwerke Explosive System Power composite fireworks bringing professional-grade fireworks performance to hobby pyrotechnicians, including High Professional Feuerwerk and Profi-Power battery composites.
• Silence Line A line of quieter firework bodies focusing on luminous effects rather than bang effects, packaged sustainably using compostable plant fibers or cardboard for environmentally conscious consumers.
• Micro Line A line of small firework bodies designed for intimate gatherings and personal celebrations, complementing COMET's larger-format products.
• Systemfeuerwerk (battery fireworks) Battery fireworks category including NOXX (65 shots), GAMER (19 shots), SPARX (12 shots), High (50 shots), SHIMANZU (225 shots), Full Speed (100 shots), and Pyronaut (600 shots).
• Raketen- und Kombisortimente (Rocket & Combo Assortments) Rocket and combo assortments including Star Commander (40 pieces, up to 90m effect height), Skyclaw (13 pieces), and Midnight Master (329 pieces mega family assortment).
• Familien- & Jugendfeuerwerk (Family & Youth Fireworks) Family and youth fireworks including Power Balls XL, Höllenlichter Orange, Stern Wunderkerze, Anzündlichter, Silvester Countdown Kalender (199 pieces), and Hero Pack (10 pieces fountain assortment).
• Ganzjahresdisplays (Year-Round Displays) Year-round point-of-sale display solutions featuring six different themed containers that can be flexibly assembled for counter or cash desk display use by retail partners.
• Party & More online shop Online shop specializing in seasonal and party accessories and supplies for all ages, applying the highest quality standards for successful party seasons year-round.
• Easy-Dispo Online ordering system for retail partners enabling real-time transmission of firework orders with automatic calculation of hazmat parameters and regulatory compliance checks.
• Easy-Retoure Online returns management service for processing unsold firework returns, enabling real-time processing, faster pickups, and credit note creation for retail partners.

Quantifiable outcome

• 176 tonnes CO2 saved in 2024 through climate-neutral electricity
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shiu Fung FireworkscoreStrategic or Co-development PartnerShiu Fung Fireworks is a sister company within the Li & Fung group based in China, known as the 'motherland of fireworks.' The company employs approximately 100 people and serves as the key development and production partner for COMET Feuerwerk products. This in-house relationship keeps the entire value chain internal and allows direct control over all processes from development through production.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Standard Fireworks: Sister company of COMET within the Li & Fung Group, Standard Fireworks is a UK-based fireworks manufacturer and wholesaler with a similar product portfolio. Part of the same parent conglomerate, sharing production capabilities with COMET via Shiu Fung China.
• Black Cat Fireworks (International): Black Cat is an international fireworks brand also under Li & Fung Group ownership, marketed under the Black Cat Neon sub-brand by COMET in Germany. Comparable consumer fireworks manufacturer/wholesaler operating in multiple international markets.

Direct peers

• Lesli Feuerwerk: Lesli is a German fireworks wholesaler with a comparable product portfolio (batteries, rockets, composites) and B2B retail distribution model. Direct competitor for shelf space at German retail points during the New Year's season.
• WECO Feuerwerke: WECO is one of Germany's largest direct competitors in the consumer fireworks wholesale and B2B distribution market, headquartered in Eitorf and serving German retailers through comparable seasonal logistics. Highly comparable in product range, customer base (German retailers), and business model.
• Titan Pyrotechnik: Titan is a German-based competitor in consumer fireworks with comparable product range focused on battery fireworks and rockets, serving the German B2B retail market during the New Year's sales window.
• GFK Feuerwerk (Pyroland): Pyroland is a German online and wholesale fireworks retailer with comparable product categories (batteries, rockets, novelty fireworks) targeting German consumers and retail partners during the seasonal sales window.

Regional players

• Feuerwerk-Online24: German online fireworks retailer with B2B supply model targeting German retail customers. Comparable in seasonal concentration and product range, though smaller scale than COMET's 30,000+ retail point network.

Emerging players

• PartyDeco: PartyDeco is a German seasonal party supplies retailer/wholesaler operating in the adjacent category (party decorations, accessories, costumes) that COMET targets through its Party & More brand. Comparable customer base and seasonality.

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cometfeuerwerk
• LinkedInde.linkedin.com/company/comet-feuerwerk-gmbh
• Instagraminstagram.com/comet_feuerwerk
• TikToktiktok.com/@cometfeuerwerk
• Xx.com/cometfeuerwerk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMET Feuerwerk